Scanned image of the page. Keyboard directions: use + to zoom in, - to zoom out, arrow keys to pan inside the viewer.

Page Options


Something wrong?

Something wrong with this page? Report problem.

Rights / Permissions

The University of Michigan Library provides access to these materials for educational and research purposes. These materials may be under copyright. If you decide to use any of these materials, you are responsible for making your own legal assessment and securing any necessary permission. If you have questions about the collection, please contact the Bentley Historical Library at bentley.ref@umich.edu

August 14, 1987 - Image 108

Resource type:
The Detroit Jewish News, 1987-08-14

Disclaimer: Computer generated plain text may have errors. Read more about this.

to make a fine Swiss watch.

Look closely at these two
One is a classic Piaget Polo,
perhaps the most prestigious
timepiece in the world. It costs
about $12,000.
The other costs a tenth as
much. It is also a Swiss watch,
but a private-label maker with no
pedigree, no reputation, and no
fashion cachet.
Which would you rather own?
The genuine heirloom? Or the no-
name knock-off?
Some jewelers seem to think
any Swiss watch is worth having.
So they advertise mass-produced
watches, with gold cases,
diamonds and obvious Swiss

But these are not the true
classics. The real prestige
watches have stood the test of
time. They are conceived by the
world's great designers, crafted
individually by hand, tested
again and again.
They are heavy with fine gold
and gems, and well worth their
These are the names you read
about. Piaget Polo. The legendary
Corum Coin. Concord. The
breathtakingly beautiful Jean
Lassale Thalassa.
These are the recognized
leaders in elegance and style.
So when you are looking to own
or give an heirloom-quality
timepiece, don't be beguiled by a

solid gold case and a pretty Swiss
face. Insist on the true prestige of
a leading brand.
A Swiss would never make
such .a. mistake. Why should you?


The jewelry maker.

29100 Northwestern Hwy.,
in the Franklin Center next to Norm's.
Mon., Tiles., Wed., Fri. 9:30-6:00;
Thur: 9:30-8:00; Sat. 9:30-5:00


Back to Top

© 2020 Regents of the University of Michigan