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August 14, 1987 - Image 108

Resource type:
Text
Publication:
The Detroit Jewish News, 1987-08-14

Disclaimer: Computer generated plain text may have errors. Read more about this.

to make a fine Swiss watch.

Look closely at these two
watches.
One is a classic Piaget Polo,
perhaps the most prestigious
timepiece in the world. It costs
about $12,000.
The other costs a tenth as
much. It is also a Swiss watch,
but a private-label maker with no
pedigree, no reputation, and no
fashion cachet.
Which would you rather own?
The genuine heirloom? Or the no-
name knock-off?
Some jewelers seem to think
any Swiss watch is worth having.
So they advertise mass-produced
watches, with gold cases,
diamonds and obvious Swiss
names.

But these are not the true
classics. The real prestige
watches have stood the test of
time. They are conceived by the
world's great designers, crafted
individually by hand, tested
again and again.
They are heavy with fine gold
and gems, and well worth their
price.
These are the names you read
about. Piaget Polo. The legendary
Corum Coin. Concord. The
breathtakingly beautiful Jean
Lassale Thalassa.
These are the recognized
leaders in elegance and style.
So when you are looking to own
or give an heirloom-quality
timepiece, don't be beguiled by a

solid gold case and a pretty Swiss
face. Insist on the true prestige of
a leading brand.
A Swiss would never make
such .a. mistake. Why should you?

pH\
Jparakil

The jewelry maker.

29100 Northwestern Hwy.,
in the Franklin Center next to Norm's.
Mon., Tiles., Wed., Fri. 9:30-6:00;
Thur: 9:30-8:00; Sat. 9:30-5:00

356-7140

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