Are you still
buying your jewelry
at a jewelry store?

T

he scene on the right may look like a typical jewelry store,
but what a difference!
Yes, you see the same attentive salespeople, the same cases
filled with glittering gems.
But there the similarity ends.
For John Darakjian is not just a jewelry seller. John Darakj i
is a jewelry maker:
And that difference can save you hundreds of dollars.

•

The Darakjian Difference

At left is the secret of John Darakj ian's ultra-low prices.
Tucked away, behind the gleaming counters, are our
busy workrooms. Here, six teams of craftsmen are hard
at work.
They translate John Darakjian s exclusive designs into
precise wax models, then hand-cast and finish each
piece.
These award-winning pieces are then shipped to over
500 jewelers across the U.S., who buy at wholesale and
mark the prices up.
But you don't have to buy them at an ordinary jewelry
store. You don't have to pay showroom prices.
Here in Southfield, you can come right to the maker
. . . and get custom-quality pieces at a straight-from-the-
workbench price.
Stop in and compare for yourself. You'll see
the difference between buying at a jewelry store
— and buying direct from a jewelry maker.

29100 Northwestern Hwy., in the Franklin Center next to Norm's.
Mon., Tues., Wed., Fri. 9:30 - 6:00; Thut 9:30 - 8:00; Sat. 9:30 - 5:00

356-7140

104

FRIDAY, JULY 31, 1987

h
lor\
JDa rakJI

The jewelry maker.