SONIA FREEDMAN
invites you to view her
Designer Clothing Boutique
S weaters & designer clothing seen on Prime Time Soap
Operas & Television Personalities.
O ne of a kind clothing
Muckraking Journal
Has 50th Anniversary
n •
othing compares to our selection
I ndividual attention & personalized service
a
lways wonderful clothing selected with
you in mind
HOURS:
Inside Emile's Salon
313/642-3315
Wed.-Sat. 10:30-5:30
31409 Southfield Road
HUGH ORGEL
Special to The Jewish News
Valet Parking Available
Dazzle her
with diamonds!
Tapper's invites you to come
feast your eyes on our spectacular fireworks display.
This special collection of gold and diamond jewelry is
sizzling with summer romance. Choose from these and
other earrings, pendants, bracelets and rings and make
any upcoming birthday or anniversary—a sparkler!
A. Italian chevron design collar sparkles with a cluster of diamonds. Total weight 3.60 ct.
Retail $4,819. Our price $3,855.
B. A dazzling pair of diamond dangle earrings with channel and prong setting. Total weight 2.11 ct.
Retail $2,965. Our price $2,372.
C.Striking 14 kt. gold bracelet features five pave diamond links.
Retail $1,024. Our price $819.
D. Diamond ring features a sensuous swirl of pave diamonds and baguettes. Total weight 1.29 ct.
Retail $2,064. Our price $1,652.
E. Classic elegance. A channel set diamond wedding band. Total weight 1.00 ct.
Retail $1,422. Our price $1,137.
Catch the fireworks at Tapper's, where you'll always find .. .
Jewelry Beyond Your Expectations,
At Prices Within Your Reach.
FREE GIFT WRAP
CASH REFUNDS
= gra itiik
ORDER BY PHONE
CALL 357-5578
FINE JEWELRY AND GIFTS
, 26400 W. 12 Mile Rd. (N.E. corner of Northwestern) in the Franklin Savings Center. Mon.-Sat. 10 till 5.45. Thurs. till 8 . 45.
22
FRIDAY, JULY 24, 1987
The late Premier David
Ben-Gurion refused to utter
the name of the magazine
Haolam Hazeh (This World),
referring to it as "that certain
weekly." He banned official
advertisements from it.
The journal, which has just
marked its 50th anniversary,
is variously hated and ad-
mired. It has a large circula-
tion including many readers
who prefer to borrow, not buy,
it and probably who don't ad-
mit to reading it. Indeed, it is
unashamedly a dichotic and
possibly even a schizophrenic
journal.
In radio and press inter-
views recently its owner,
publisher and editor-in-chief,
Uri Avneri, has admitted that
this policy — of two covers,
back and front, with one
"cover story" devoted to
politics and the other to social
and especially sex scandals —
has been deliberate and
constant.
Avneri, born in Germany in
1923 and an immigrant to
Israel in 1933, bought the
then-almost unread colorless
and bankrupt magazine 37
years ago. He had been just
mustered out of the army
with war wounds and was fill-
ed with iconoclastic and bit-
ter feelings toward the
establishment. He was
disillusioned by the Zionism
of his day and like a small
group of others felt that the
Jews of Israel should seek to
integrte themselves into the
surrounding Arab Middle
East rather than maintain
firm ties with world Jewry.
His feelings at that time
could be summed up in the
titles of the books he had
published or was preparing:
Our Struggle, War or Peace in
the Semitic Region, Total War,
In the Fields of the Philistines
and The Other Side of the
Coin. He was still to write
The Swastika and Israel
Without Zionists.
Chief target of Avneri's
criticism was Ben-Gurion
himself. Avneri thought
Israel's founding premier was
failing to establish true
democracy with equal rights
for Arabs and Jews, equality
for Ashkenazi and Sephardi
Jews and separating the func-
tions of religion and state
under a written constitution
for a secular, Israeli-
nationalist state.
"When I got out of the ar-
my, I had two options open
before me — to establish a
new political party, or to
found a new magazine,"
Avneri explained recently. "It
seemed impossible to battle
the dominant Labor Party.
And so we bought up a
bankrupt magazine. But you
can't operate a political
magazine, in revolt against
the establishment, as an in-
dependent body without
advertising revenues, without
large funds.
"An independent mass
political journal in revolt
against the establishment is
a contradiction in terms.
Political revolt is a matter for
small intellectual groups
without a big membership or
readership, and so we decided
on the two-pronged approach
— sex and scandal to draw in
readers, to finance what we
really wanted to say about
the political and social state
of affairs of the day, in revolt
against the conventions of the
time."
Since then Avneri, with his
table of young crusading jour-
nalists, has gone from
strength to strength with his
mix of political iconoclasm,
muckraking journalism and
purveyance of sex and social
scandals.
He is proud that he has
pioneered what has become
known as "Israel's New Jour-
nalism," written in what he
demands is "correct ver-
nacular Hebrew, gram-
matically correct without
either highfalutin" literary
turns of phrase, or slang and
popular or trendy phrases. He
invented new Hebrew words
based on ancient Hebrew
sources, which have today
become accepted into the
language.
Haolam Hazeh has remain-
ed a phenomenon on the
Israeli scene, denigrated by
its opponents, and surprising,
shocking and titillating its
readership each week under
its slogan: "Without fear,
without hypocrisy." It has
chalked up many scoops in
the field of investigative jour-
nalism, disclosing political
scandals and wrong-doings as
well as the bedroom pec-
cadillos of the well-known.
Questioned about the fierce
opposition shown by the
establishment against his
journal, Avneri appears to
welcome it as a compliment.
He said that Ben-Gurion —
"one of the only two serious
prime ministers we have had
— the other is Begin" —
understood the dangers to
himself and his policies.