More Consumers
Are Eating Empire
Kosher Chicken

It's Better Than Good!

A History of Kosher Quality

Of all the beautiful values that have passed
from generation to generation since Bibli-
cal times, none better reflects the wisdom
of Jewish heritage than the Jewish Dietary
Laws. Today, strict observers of the ko-
sher laws and non-observers of all religious
affiliations have come to equate the word
"Kosher" with "Superior Quality."
Empire Kosher Poultry takes great
pride in our reputation as "The Most
Trusted Name in Kosher Poultry" for al-
most 50 years. We have always been dedi-
cated to satisfying the toughest customers
in the world . . . the or-
thodox Jewish con-
sumers who demand
both the highest stand-
ards of Kashruth and
the finest quality. Our
poultry is different. It
must be wholesome,
plump, juicy, and tender.
It must also be guaran-
teed strictly kosher, with-
out compromise, without excuses.
Because of the kosher laws, Empire
cannot take the same shortcuts that many
other poultry processors can. We produce
our own feed, and breed, hatch, and raise -
our birds following the most rigid require-
ments. Our poultry is raised slowly and
humanely, with no artificial ingredients or
growth stimulants. Only completely
healthy birds can be processed. The ko-
sher laws also demand that much of our
processing be done by hand, supervised by
highly trained Rabbis as well as the U.S.
Department of Agriculture.
Empire Kosher poultry costs a little
more because of the extra care that is
taken with each bird. We are continually
improving and innovating our processing
equipment, however, to keep prices as low
as possible. It is our goal to use the most
modern techniques possible while main-
taining the ancient kosher laws. All-Empire
Poultry—chickens, turkeys, and duck-
lings—proudly bear the @ symbol of the

Union of Orthodox Jewish
Congregations of America as
proof that our plant, equip-
ment, and koshering proc-
esses adhere strictly to
the Jewish Dietary Laws.

With Empire Kosher
Poultry, You Don't
Have to Worry

To assure you, our valued, customer, that
our poultry is unquestionably kosher,
every bird bearing the EMPIRE label is
grown and processed under continuous
Rabbinical supervision.
All poultry is hand held at the
moment of slaughter to assure the
most perfect and humane cut that
qualifies a bird as "kosher" accord-
ing to Jewish law.
No hot or heated water is used
at any stage of processing. Ever. Only
cold water is acceptable by the Rabbis
supervising our Kashruth.
Every bird is inspected for whole-
someness by U.S. Government inspec-
tors. However, where most companies
accept this inspection as good enough, we
at Empire do not. Many of the birds that
pass government inspection do not pass
subsequent inspections by our own
Rabbinical supervisors. We guar-
antee that all poultry bearing
the Empire Kosher label
meets the highest standards
of the Jewish Dietary Laws,
nothing less!
Precisely located inci-
sions are made in each wing
and neck so that the blood
will be fully drained during
soaking and salting. Each bird
is submerged and soaked
completely in fresh, con-
stantly flowing, cold water
for at least one half hour to

The Laws of Kashruth . . . Consumer Protection for Over 5,000 Years

The Jewish Dietary Laws of humaneness and cleanliness have survived since ancient times. Now, over
5, 000 years later, modern scientists are proving the validity of the Kashruth. Cold water has been found to
retard the growth of harmful bacteria (unidentified until the twentieth century). The ancient methods of
preparing meat have been shown to greatly reduce the risk of food poisoning and contamination. Empire
Kosher Poultry takes great pride in the reassurance that the same laws that protected consumers for
thousands of years continue to provide a superior product today.

loosen all blood parti-
cles. The bird is then
hung on a line to drip
free of all water and
hand-salted internally
and externally and stacked
correctly to drain for one
hour. During this time, the salt
loosens and absorbs all remain-
ing blood.
After salting, each bird is
rinsed in three separate vats of cold run-
ning water to remove all salt and thor-
oughly cleanse the bird.
All poultry is quickly chilled below
40°F and packed to retain its freshness and
quality during the rapid shipment to the
market. Poultry destined to be dressed
and sold frozen or cooked for delicatessen
items is immediately taken to our further
processing rooms. Cutting, cooking, fur-
ther processing, and packaging are also
supervised by Rabbis to guarantee that
every Empire product adheres to the Jew-
ish laws.

You Can Taste the Difference

Because of our deep religious convictions,
we can enjoy only strictly kosher products.
So for ourselves, and for those individuals
who need kosher products because of reli-
gious convictions, we strive to produce
the best poultry on the market today.
Our chickens, turkeys, and duck-
lings bring compliments to dining
room and holiday tables when-
ever they are served.
The same care that ensures
the strictest kosher standards
also produces one of the most
succulent and delicious products
available. Consumers of all reli-
gions are discovering the differ-
ence between Empire- Kosher
Poultry and products that are proc-
essed without the benefit of proper
Rabbinical supervision.

Ask your
grocer for
genuine
Empire
quality.

1-800-EMPIRE-4

78

Friday, June 12, 1987

THE DETROIT JEWISH NEWS

