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Friday, May 29 edition.
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Tuesday, May 26, noon
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CUSTOM
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Continued from preceding page
14 Mile & Orchard Lake
Farmington Hills, MI
855-4870
SONIA FREEDMAN
invites you to view her
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31409 Southfield Road (between 13 & 14 Mile Roads)
313/642-3315
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Inside Franklin Savings Centre
26 Friday, May 15, 1987
THE DETROIT JEWISH NEWS
Dora Kaplan waits for lunch in the dining room. -
years'
Some of the planning will
probably include assessing the
competition from new nursing
homes in the area, who could
hire away "private pay" pa-
tients, further complicating the
Home's budget problems.
Robert Gurwin, president of
West Bloomfield Nursing and
Convalescent Center, Inc.,
believes his facility will draw
some residents from the Jewish
Home for Aged. Located on
Maple and Drake Roads, across
from the Jewish Community
Center and the Home for Ag-
ed's Fleischman Residence,
West Bloomfield plans to open
in July.
"We've already had some in-
quiries from families located at
Borman Hall," Gurwin said.
"Ours is a brand new facility
and people are always in-
terested in something that's
new."
The West Bloomfield Center
does not plan on taking in any
Medicaid reimbursement resi-
dents. All of their residents will
be private pay, costing from $55
to almost $150 a day. There will
be some Medicare reimburse-
ment for particular services
such as physical and speech
therapy. It also plans to serve
"kosher style" food and have a
day care program, a respite pro-
gram, and an extended over-
night program. Although his
facility will cost residents more
than the Jewish Home for the
Aged, Gurwin believes he can
offer just as much in terms of
activities, and more in terms of
location and facilities.
The problems of the Jewish
Home for the Aged "aren't go-
ing away," said Klein. "Al-
though the whole focus of the
Home has changed, I'm confi-
dent that we can find ways to
continue to • take care_ of this -
segment of our community."
Funk believes that the Home
has been taking an analytical
approach to its operations, pro-
mpted by the financial picture,
to find possible . solutiOns.
"Although there is no single
measure that we can take that
will result in significant cost
savings, there are several areas
where a portion of expenses can
be reduced or contained," he
said. "We're examining some of
those options."
One of the options includes
expanding the day program at
the Home to include additional
services such as occupational
and physical therapy. These ser-
vices are paid for by third par-
ties, such as Medicare, in-
surance companies or by the
clients themselves and would
provide added income for the
program.
In addition, as a result of the
corporate reorganization of the
Home last year, a for-profit
board was established to for-
mulate income-producing pro-
grams. Some of their ideas in-
clude establishing a training
program for nursing assistants
and a consulting and referral
service for corporations.
Despite cost-cutting,
Steinberg views the problem of
the Home as one of income, not
overspending. He does not ad-
Continued on Page 28