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3584949

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29350 Northwestern Hwy.
North of 12 Mile Rd.

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FARMINGTON, Grand River and Drake
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421-5950

THE DETROIT JEWISH NEWS

Continued from Page 83
What do singles appreciate
about Willow Park? "They
like the manager," replies
Lambert, laughing. She adds,
"It's close to all the ex-
pressways, so they can get
downtown in 20 minutes,
right from here. We're pretty
close to everything right
here, shopping and ex-
pressways ... They are real
nice, big apartments and we
have security all night."
Bob Schram, manager at
Franklin Park Towers, esti-
mates "more than half" of his
tenants are single, adding,
"We have a lot of singles, but
we also have senior citizens
and a lot of people in their
30s and 40s. I don't think it
has a reputation of being
predominantly single."
Rather than the con-
venience of the area, Schram
said he feels singles move to
his buildings because,
"They're looking to meet
other single people. They've
usually known somebody else
who's lived at Franklin Park
Towers, enjoyed living here."
The residents, even those
living in the area as long as
8'/z years, also stress the con-
venience of the location.
Franklin Park resident
Norman. Moss has lived in his
building for four years. "It's
convenient for me and for
friends and family. I just like
the area ... I lived in Leslie
Towers (on 12 mile just east
of Northwestern) for a couple
years. I've usually lived in
the Southfield area; it's just a
matter of convenience and
locality. I'm close to the
(Prudential Town) Center
and everywhere else I go. So
it's more for convenience
than anything else. I knew
some people who lived in
Franklin Park Towers."
Bennett Mazell of Willow
Park says, "I've been living
here for 81/2 years. It was the
newest apartment in town at
the time, Willow Park. It's
the cheapest rent in town. It's
probably the biggest place in
town, for the money. It's con-
venient, which is great. Cen-
trally located. Everything I
want
to do is right next to
me. /1
Sue Sugarman, a Franklin
Park tenant, lists several
reasons for moving into the
area. "Number one, I work
straight out on Telegraph,
out in Pontiac. The primary
thing for me was the location.
It's right near the Lodge, 696,
connects with 1-75, Tele-
graph.
"(It's a) Jewish area. Plus,
at the time I moved here —
it's been about seven years —
I had several friends, a
couple cousins that were in
here and told me it was nice."
The Jewishness of the city
was important to her. She
used to live in the Orchard
Lake Road-Middlebelt area.
"That was closer to work, but
it was not a great area. This

was closer, in terms of being
a Jewish area, closer to my
friends. Because nobody
would come out to see me.
You would think 14 and Or-
chard Lake or Middlebelt is
not that far, really, but it
was too far for a number of
people.
"Also, this particular com-
plex, although not cheap, is
still the least expensive in
Southfield, in terms of
apartment living."
The figures supplied by the
managers show that Franklin
Park's rent is indeed the low-

The baby boom
generation is
aging and the next
generation is
smaller, so there
will obviously be
fewer singles.

est, in general. Single apart-
ments rent for $455-475 per
month, with two-bedroom
units ranging from $540-570.
Mapletree's monthly rents
begin at $415 for a studio,
rising to $675 for a tow-
nhouse. "We have three
single-homes on the prop-
erty," adds manager Merfert.
"So there again, that goes
higher."
Willow Park has studio
apartments which rent for
$424-429 per month, one-
bedroom ranging from $489-
$515 and two-bedroom units
renting for $554-608. Pine
Aire's monthly rents begin at
$525, rising to $695. "We
have," says Lasher, "maybe
eight different layouts of
apartments that they could
choose from."
Mapletree resident David
Zolt, who says simply, "I like
the location," moved to the
area from New Jersey. Zolt
had previously lived in
Michigan. "I knew the area
so I canvassed it myself."
The managers differed
about how many people had
moved to the area fom out-
of-town.
Schram says of his single
renters, "Generally they're
from around here, the met-
ropolitan Detroit area."
Lambert says she has
many singles who have
moved from another state. "A
lot of transfers. Burroughs,
GM, things like that, IBM.
I've got 'em from Texas,
Chicago, Los Angeles ...
New York."
These renters are directed
to Willow Park through a
variety of means. "A lot of
'em say they know people in
this area that tell 'em to
come here. (Also), apartment
guides and a lot of 'em tell
me they read the papers."
Merfert's clientele is,

"local, mainly. We do have
some out-of-state that come
into town. I don't know if
they're referred or by ad or
various things."
Lasher receives a small
percentage of her renters
from out-of-state. "The rest of
them could be from the Ann
Arbor area, they could be
from up around Wixom. I've
had some from Flint."
The continued construction
of the "Northwestern Cor-
ridor" might seem to insure
the continued influx of sing-
les to the Franklin Road
apartments. But several
other factors must enter the
equation. First, the 1-696 link
between the 1-75 and 696
freeways is scheduled for
completion in 1989. This will
make it easier for those who
work in Southfield to com-
mute from farther east or
west of the city. Conversely,
those working on the east
side, or in the Wixom Novi
area, could choose to live in
Southfield.
Demographics will slowly
play a role. The baby boom
generation is aging, and the
next generation is smaller, so
there will obviously be fewer
singles.
Perhaps of more immediate
impact will be the steadily
lowering mortgage interest
rates; which make it easier to
buy houses. Possibly the next
trend will be for Franklin
Road's singles to begin pur-
chasing homes in the South-
field area. Franklin Park
Towers' Sugarman, who
states she is growing tired of
apartment life, is considering
precisely that.
"I myself am looking to buy
a home. There's only so many
times you can re-pot a house
plant."
Sugarman wants to remain
in a Jewish neighborhood.
"It's my idea to try and stay
in the Southfield area. Fm
looking in the general area of
Huntington Woods, South-
field, Farmington Hills, so I
guess you could say, in this
general area. For me it's very
important to be in and
around, near Jewish people,
Jewish things. Somebody told
me I could move out to Com-
merce Lake, well ... it's too
far. If Middlebelt and Or-
chard Lake Road was too far
for people to come, Commerce
Lake or Union Lake or any of
those things — they're just
not Jewish. There's about five
In
Jewish people in Novi
exaggerating, but this is still
the Jewish area.
"Certainly, most of us can't
afford West Bloomfield, or
pl atrhke,
oasktil,
j
pl aces h l ike e t h . a s. So

-

—

Huntington
Southfield,
Woods, Berkley, Farmington
Hills, in and around here.
Whether you're single or
whether you're not single,
this is still, primarily, the
area." 0