1 here are 673 fragrances
manufactured today, and
nine out of 10 women
wouldn't leave home
without wearing one of them,
according to Joan Evans
Marketing, a firm specializing
in scent products. But if you're
going to use it, don't abuse.
The wrong scent, improperly
applied, can upset the best
laid grooming plans, says Tom
Pampanella, chief perfumer for
Mary Kay Cosmetics of Dallas,
Texas.
Test your sensory awareness
with the following 28-question
true/false/multiple-choice quiz.
Based on information supplied
by the International Fragrance
Foundation, New York; Food
and Drug Adminstration Div-
ision, Cosmetic Technology:
the Chemical Senses Center at
the University of Philadelphia;
Environmental Fragrance Tech-
nology, Inc., Target Marketing
Research, Inc.; and GRI
Beauty Marketing Services.
Keep track of your score.
1. Men respond more strong-
ly to certain types of fragrance
than to others. True or false?
Answer: False. Men's individ-
ual preferences are governed
by psychological association,
advises GRI. If he loves you,
he'll probably love your
perfume.
2. Scents linger longer for
some women than others.
Name one of the two reasons.
Answer: Factor one: a dry
skin absorbs fragrance so you
have to use more and retouch
often. Eating habits are factor
two. Fragrance is more intense
on women who eat rich, spicy
food than on wearers with
blander taste in diets. It also
lasts longer.
3. The best way to apply per-
fume is: a) spray or touch it on
ankles and behind knees as
well as on all the "pulse
points"; b) behind ears, in the
hollow of the throat, at wrists
and in the crooks of the el-
Continued on Page 69
62
Jewish News
Art By Ann Fe ild
1
SMARTS
WHAPS
YOUR
FRAGRANCE
IQ?
BY
FRANCES
SHERIDAN GOULART