Designer Profile

Continued from Page 107

pregnant with her daughter
Annie.
As a retailer and personally
purchasing infantwear, Linda
noticed that the cotton sleepers
were big sellers. She decided to
make them more stylish by
adding a multi-colored knitted
cap and sweater to match the
solid colored sleeper.

Schlesinger invested in a
knitting machine. The outfits sold
well in her store for $32. After
showing the outfits to a few
clothing representatives, she was
encouraged to enter a New York
show where merchants select
children's clothing.

SETTING
TRENDS
FOR SPRING

U

In 1983 Linda Schlesinger
made six samples of the outfit in
different colors and instructed the
representative to only sell
$10,000 worth of clothing. "She
(the representative) sold every
store that sat down at the booth,
and sold out the first half-day of a
three day show," notes
Schlesinger.

Lean, Clean Lines

Flattering, body-conscious
new shapes in suits and dresses

U

Textures and Patterns

Knits and weaves and shimmering
surfaces combine and contrast.

II Understated Accents

The knitted vest still remains a
staple of the collection called
Annie's Antics. Today there are
over 70 pieces of clothing in the
spring '87 line.
Schlesinger still remains in the
retail business. Her store is now
called Kidz Kloz and is in West
Bloomfield. Kidz Kloz is a trendy,
upscale children's clothing store
with many designer labels,
including Annie's Antics.

Handsomely crafted accessories,
bold but never brash.

U

Selection and Service

Find it all here: high fashion,
fine quality, dependable service.

T1-11VIEVIDS

24901 Northwestern Highway • Southfield

Shirts That Truly Fit! /e' .

She has two different
businesses — Kidz Kloz, a retail
store and Annie's Antics, a
wholesale clothing line, located in
the back of her retail store.

Nowyou can have shirts custom fit and
styled at a surprisingly reasonable price.

Choose just the right collars and
cuffs in just the right fabric. Select
from the finest imported
cottons, luxurious silks and
easy care cotton blends.

Our shirts are
custom made in our own
work shop, to your exact
specifications and guaranteed
to fit. What more could a
person ask for?

executive custom
shirtmakers inc.

207 S. Woodward • Birmingham (next to the Birmingham Theatre)
642-0460 • Mon. - Fri. 9:30 - 6 Sat. 9:30 - 5
MasterCard • Visa • Am. Express • We Validate Parking

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108

Jewish News

Another interesting aspect is
Schlesinger's relationship with
her competitors. She sells her
designs to neighboring stores like
Peanuts and We're for Kids. She
explains that she changes the
colors and appliques. "If you want
to grow, you have to sell to the
people that want to buy your
clothes."