Fashion For Petite
"SPRING" INTO ACTION
Continued from Page 61
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Thursday til 7:00
19011 W. 10 Mite
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352.1080
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ORCHARD LAKE & 14
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FARMINGTON HILLS, MI
100 Jewish News
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NEW ORLEANS MALL
10 MILE AT GREENFIELD
OPEN 6 NIGHTS TILL 7:00
559-1551
include Harve Benard, Anne
Klein II Petites, David Warren in
dresses, Sonia knits and Pronto
Mode and Alexandria in sports.
"We try to dress our customers
completely," Rodd continued.
"We help them decide whether or
not to accessorize with a belt, or
to mix colors, or to add a color. It's
not luck putting together the right
kinds of clothes for a petite. It's a
skill that we learned through 30
years of retailing and that we're
passing along to our customer."
Jacobson's buys clothes for its
petite department to cover four
kinds of shoppers at its stores,
reports buyer Robin Braeunig.
Traditional wear is covered by
designers such as Leslie Faye,
Pendleton and knits by J.T.
Martin. Sportswear designs
include Jones of New York, Liz
Claiborne and Herman Geist.
And the up-dated and career
customer selects from Anne Klein
II petites, Ellen Tracey, Nipon,
and St. Gillian to name a few.
"We try to get the right mix for
all our customers," Braeunig
said. "Right now we're
concentrating on the career
woman with a sense of fashion.
This area hasn't been well
developed by the manufacturers,
but we're working on it. Petite
women want to look just as good
as their peers. The lapels on their
jackets and the shoulder pads
might be scaled down, but if done
right petites can wear whatever
they want."
Hilsum (Harvard Road Mall, 11
Mile and Lahser, Southfield) also
carries petites.
"We're not strictly petites,
though," explained manager
Audrey Rogow. "We carry petites
2 through 12 and regular sizes 4
through 16 because we found
that many women are petite on
the top and not on the bottom, or
visa versa. A lot of our sports
clothes are Liz Claiborne and
Gloria Vanderbilt which produce
the same line in regular or petite.
So one way or another, we're
going to be able to fit our
customers."