PROFESSIONAL VIDEO TAPING PR OD UC TIONS "the personal touch" Traditional Jewish Weddings Our Specialty 2 FREE VIDEOTAPE COPIES OF YOUR SPECIAL DAY (with this ad) 477-5655 Norman Calfin "FAKE Local Woman Develops Two' Wedding Organizer VIDEO PRODUCTIONS LINDA BENSON Special to The Jewish News EXPERT VIDEO TAPING J Weddings Bar Mitzvahs Anniversaries or for any occasion...call Adrien Arpel and Saks Fifth Avenue - Troy Come and Experience a Luxurious Facial In The Privacy Of Our Cosmetic Facial Salon OUR SERVICES INCLUDE: • FULL EUROPEAN FACIALS • BIO-CELLULAR FACIALS • MINI-FACIALS • WAXING • COLOR DRAPING • MAKE-UP LESSONS AVAILABLE 40- -40P- Ar AV' AI 'TAKE TIVO' vIDE0 pRovircrioNs JERRY RUCKERT 559-4380 STEVE SPITZ 557-6884 Make Your Reservations With CAROL LEWIS Licensed Cosmotologist & Make-up Artist WEDS 643-9000, ext. 372 GET REMITS • Call The Jewish News 354-6060 We're More Than You Imagined For Less Than You Thought .. . to oo da. M AS' ENS BANQUET CENTER —Weddings —Showers —Bar Mitzvahs —Kosher Catering —Parties 50-5,000 —Banquets —Conferences —Seminars —Fund Raisers —Non Denominational Chapel Ccall our expert sales consultant Marlene Toby, 772-2240 The Thomas' Group is proud to welcome it's newest establishment: Ruperts Nite Club & American Bar & Grill located in Dearborn, Southfield & Hubbard Rds. B-60 Friday, February 13, 1987 THE DETROIT JEWISH NEWS Carat/Wt. Cut g 0 T11 DIAMOND SOLITAIRE SALE Price Round .10 $95 Round .25 $195 Round .33 $395 Marquise .38 $775 Marquise .45 $570 Pear .50 $595 Oval .10 $1,470 Emerald Shape .70 $1,470 Round .85 $1,370 Heart Shape .90 $2,450 1.02 $1,390 Round Round I I Round 2 1. 3° 50 $8 $2:27 490 5 011) Round 3.18 $12,275 011 Marquise 3.66 $12,810 Lew Silver Diamond Broker 4th Generation Jewelers 9 Mile At Greenfield 559-5323 G.I.A. Graduate in Diamond Grading and Evaluation I udith Cantor admits she has a logical mind. Where others see the myriad little tasks of wedding planning — the lists of appointments, the scraps of paper with price estimates, the airline schedules, the RSVPs, the incoming gifts — Judy Cantor sees SYSTEMS. "Everyone is so concerned with time management these days, why not think of social management and social organization?" she asks. It's a logical question, and six years ago, when she started posing that question, there were no answers in the marketplace. But she could see that a major social event such as a wedding could be consolidated into one filing system so all of the tasks and details would not have to be scattered helter-skelter for the bride and her mother to keep track of. Cantor had no track record as a business lady or as a publisher. She had been teaching English as a second language in the Bloomfield Hills School system when creativity struck. "My husband of 35 years is a patent attorney, and I guess I got encouragement to launch this project from his example," she says. The Coordinator that she developed is a refinement of the old-fashioned loose-leaf notebook, with files and pockets to hold all the scraps of vital information according to subject matter. Headings such as Invitations, RSVP's, Foto Facts, Letters and Gift Cards, Bills and Business, Table Charts, are all given their own special section, with enough space to accommodate parties of up to 800 people. Refills are also available. Cantor feels that Michigan is a wonderful area to develop a new idea. When she designed her prototype Coordinator, she prevailed upon a young artist at the School of Creative Studies to help her with the layout. Financial help came in the form of a loan from SCORE, (senior core of retired executives) part of the State Department of Commerce Small Business Administration. More help has come from Michigan Channels. For the second year, Paula Blanchard has featured the Coordinator in the state's catalogue of Made in Michigan products. Marketing tips came from several Birmingham stationery shopowners who encouraged her even further and recommended her to the National Stationery Show, the major outlet for the paper goods industry. Held in New York City every May, Judy rents a booth, brings plenty of copies of the Coordinator to The Coordinator makes planning easy. display, published in both hard and soft cover editions, and takes orders. "There are 200 stores throughout the country that now carry the publication, even a bridal shop in Anchorage," she says proudly. "I could have sold the idea to a publisher, watched it get a splash for a year or two, and then get `remaindered' in the stationery shops. I choose the opposite route. With me doing the sales and marketing myself, I think I can make the item a standard reference." - There have been some enjoyable bonuses. Judy gives workshops around the country on the subject of wedding preparation though she is careful to avoid giving advice and refers people to ettiquette maven "Miss Manners" for ticklish questions. And there is fan mail to keep up with along with the day-to-day business. "I have women executives who have written to tell me that the book was as valuable as a secretary when they have prepared weddings. It's fun to be involved in other people's simchas this way," she says smiling. The Coordinator can be found in several local stores including Lee's Specialty, Signatures and Barbara's Paper Bag.