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PROFILE OF A PARTNER
LOCAL NEWS
AL KEATS
OCCUPATION: Sales manager, Motor City Heating and
Cooling, Inc.
HONORS: Local and national for 50 years of service to the industry;
was Cavanagh appointee to Detroit Board of Examiners, Department of Safety
Engineering—Gas and Oil Division
MOTTO: "Wear out, don't rust out."
FAVORITE PEOPLE: Wife Ilene, sons David and Neil, 6 grandchildren
COMMUNITY INVOLVEMENT: Longtime member, leader, B'nai B'rith; life
member, NAACP; Temple Israel; Sholem Aleichem Institute
ALLIED JEWISH CAMPAIGN VOLUNTEER ROLE: Active for more than 30 years,
first in Metropolitan Division, then in Real Estate and Building Trades
WHY HE'S A CAMPAIGN PARTNER: "I was brought up to help those
less fortunate than myself and I've never forgotten this lesson.
Never in my adulthood have I been without a cause."
Super Sunday
Continued from Page 1
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WE ARE ONE: PARTNERS FOR LIFE
Advertising in The Jewish News Gets Results
Place Your Ad Today. Call 354 6060
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"If it had not been for the Zionist Organ-
ization of America, there never would
have been a State of Israel"
MAX FISHER
"It is vital that ZOA's image remains in-
structive and inspirational at the World
Zionist Congress"
PHILIP SLOMOVITZ
JOIN ZOA NOW!
Have a VOICE in the Election of Delegates to the 31st World Zionist Congress
ZOA STANDS FOR :
• A SECURE ISRAEL
Through the activism of its 20 nation-wide Regions and hundreds of Districts, ZOA has an
outstanding record of achievement in sustaining public support for Israel
• ECONOMIC INDEPENDENCE FOR ISRAEL
ZOA advocates the development of Israel by a free enterprise system patterned after the
United States
• JEWISH UNITY
ZOA Stands for Religious Pluralism. ZOA's Membership - Conservative, Reform and Orthodox -
Represents such unity.
• THE CENTRALITY OF ISRAEL IN JEWISH LIFE
ZOA upholds and sustains the primacy of Israel through an action-oriented program:-
In Israel: The ZOA HOUSE in Tel Aviv, Israel's Foremost Cultural Center, with over 1000 daily
participants
KFAR SILVER - A 500 acre Campus housing 7 Academic and Technical Schools,
educating and training over 700 students
In America: ZOA's celebrated Masada Summer in Israel Program sends over 800 American
High School & College students to Israel each summer
ZOA's Young Zionists programs reach thousands and send hundreds of young
American Jews on annual Missions to Israel
VOTE SLATE #3
ZOA CAMPAIGN, 18451 West 10 Mile, Southfield, MI 48075 569-1515
YES, I want to join ZOA so I can vote for delegates to the World Zionist Congress.
Enclosed is my check for $36.00 membership dues for 1987.
Please send ballot to:
Name
Address
16
Friday, January 30, 1987
THE DETROIT JEWISH NEWS
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The Super Sunday Committee includes, seated, chairmen
Michael Maddin. and Diane Klein, and Bernard Kent, and
standing, Richard Broder, Nathan Leader, Jerry Kaufman, Lois
Falk and Ben Rosenthal.
60th anniversary poster con-
test, co-sponsored by The
Jewish News. More than 200
entries will decorate the walls
of the United Hebrew Schools
auditorium.
In conjunction with the mas-
sive telephone appeal, 13 area
temples and synagogues will
participate in Federation/
Campaign Sabbath. Guest
speakers and rabbis will high-
light the work of Federation
and the Campaign through its
nearly 70 worldwide be-
neficiaries.
General Campaign chair-
men Paul D. Borman and
Emery I. Klein noted that
Super Sunday is an expression
of Jewish unity. "In addition to
raising funds," Borman said,
"the telethon helps make the
community more aware of how
important the dollars are to fel-
low Jews in need here at home
and around the world."
Federation President Dr.
Conrad L. Giles said the strug-
gle for Jewish survival has
taken on a different meaning
than it did for preceding gen-
erations. More than ever, he
said, Jewish people are asking,
"Will my children and
grandchildren be Jewish?"
In response, Federation,
through its Allied Jewish
Campaign-funded agencies,
has initiated new programs fo-
cused on family experiences
and helping children find a
Judaism that gives meaning to
their lives.
One new program is a
cooperative effort of the Fresh
Air Society, Jewish Commu-
nity Center and United He-
brew Schools, along with Tem-
ple Israel, Adat Shalom and
Beth Shalom synagogues.
Called the Jewish Experiences
For Families project (JEFF), it
is aimed at strengthening
Jewish identity by forming a
partnership with Jewish
families, synagogues and
communal agencies.
Another program attempt-
ing to bring family together
and strengthen Jewish iden-
tity is the Fresh Air Society's
family camping program,
which serves more than 550
parents and children annually.
Through these programs,
children and parents partici-
pate in Jewish ritual obser-
vances, and families interact
through recreational and
Jewish activities.
A major portion of Campaign
funds, said Dr. Giles, continues
to help the aged — hundreds of
them living at home and in
need of supportive services,
like day care or kosher Meals
on Wheels.
Based on the number of calls
received by Federation's
Jewish Information Service —
more than 3,500 to date — the
need for services to older citi-
zens is growing as the 65-and-
over population continues to
increase.
Local Campaign dollars are
also going to Federation agen-
cies that are helping an in-
creasing number of one-parent
families through counseling,
interest-free loans, job assis-
tance and programs such as the
Jewish Community Center's
latchkey and day care.
Dr. Giles also noted that a
major portion of Campaign dol-
lars go to Israel, to offset severe
ocial ''services, educa-
cuts in social'
tion and health care. They also
fund programs to retrain large
numbers of workers for skilled
positions in high-tech fields.
Among them are thousands of
recent Ethiopian immigrants.
The programs in Israel
which benefit from the Cam-
paign —immigrant absorption
and retraining, vocational
education, Youth Aliyah
schools, services to the aged,
agricultural research and de-
velopment, and Project Re-
newal — help hundreds of
thousands of Israelis each year
to participate more prod-
uctively in Israeli society.
Elsewhere overseas, the
Joint Distribution Committee,
a major Campaign beneficiary,
has devoted 72 years to taking
care of Jews whenever they are
in trouble and wherever they
are in need.
In Eastern European coun-
tries, the JDC aids elderly
Holocaust survivors with wel-
fare assistance, including pro-
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