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presented by

JEWISH COMMUNITY CENTER
WEDNESDAY, JAN. 28TH 8:00 P.M.

ADMISSION $1 0.00

FIRST
NORTH
AMERICAN
TOUR

The strength of expression was
spell-binding . . . a balance of
rhythmic terseness and sound
sensuality, perfection and
dynamic flexibility."

The Israel Sinfonietta was founded in 1973 and quickly established
itself as one of the pillars of Israel's cultural life. With an extensive
repertoire ranging from Baroque to Modern Music, the Sinfonietta's
reputation of excellence attracts distinguished conductors and sol-
oists. In addition to their regular concerts in Tel Aviv and Jerusalem,
the Sinfonietta is frequently heard at Israeli music festivals and on
radio and television. The esteemed Israeli conductor Mendi Rodan was
appointed Music Director in 1977 and under his leadership the Sin-
fonietta has gained international prominence.

6600 West Maple Road
West Bloomfield, MI 48033

6 Friday, January 16, 1987

THE DETROIT JEWISH NEWS

A

company in New York
City has been
soliciting advertising
nationally, including Detroit,
for what they claim is a
200,000 circulation
publication called "Jewish
Ledger." A spokesman claimed
it is sent by subscription to
libraries, colleges, synagogues
and individuals throughout
the United States.
Local firms, however, say
the company — United Jewish
Media — has billed them for
advertisements they have not
authorized. A Sterling Heights
graphics firm was billed $395
for one ad.
The Jewish Community
Council of Metropolitan De-
troit and the Michigan Region
of the Anti-Defamation
League of B'nai B'rith received
three complaints recently
about United Jewish Media in
New York. One of the com-
plainants, Roxanne Bagozzi,
administrator of the Redford
Geriatric Village nursing
home, called the JCCouncil
after being solicited for an ad-
vertisement by telephone. .
"The caller said our nursing
home had been selected to re-
ceive an award, and then they
wanted to know if we wanted to
continue our advertisement. I
didn't know what it was about
and we had no record of an ad-
vertisement." Bagozzi said she
became suspicious because
"most Jewish homes are non-
profit. Why would they give a
Jewish award to a non-Jewish,
for-profit home?" She called
acquaintances at the Jewish
Home for Aged, who directed
her to the JCCouncil.
Allan Gale of the Council
told The Jewish News he con-
siders the "Ledger" appeals
worse than similar advertising
appeals conducted in Detroit
by the "Jewish Standard" of
Toronto. "At least ' the
Standard is published," Gale
said.
The Better Business
Bureaus in Detroit and New
York and the New York postal
inspector had no record of
either United Jewish Media or
the "Jewish Ledger." However,
the national ADL last year cir-
culated a letter to its regional
offices, labeling the operation a
"scam" and the president of the
American Jewish Press Asso-
ciation calls it a "boilerplate
operation."
Robert Cohen, editor of the
St. Louis Jewish Light, re-
quested United Jewish Media
to stop its solicitations. "They
were very cordial on the
phone," Cohen told The Jewish
News, "and immediately of-
fered to halt their operations in
Missouri. But this problem is
broader than that — it taints
all the Jewish publications."
Cohen called United Jewish
Media after a friend in St.
Louis was billed for an adver-
tisement that he had not

placed. "Mostly they seem to
hit Christian or Catholic hos-
pitals," Cohen said. "They
make it sound like they are
similar to Moment or Present
Tense magazine."
In response to a call from The
Jewish News, a receptionist at
the New York office told a re-
porter that "Jewish Ledger"
has 200,000 subscribers. She
could not say, however, what
the subscription rate is for the
publication, but offered to send
an advertising package.
Falvey Toyota was one of the
local firms solicited last year.
It received a package which
contained a certificate acknow-
ledging the company's "sup-
port of the Jewish community
through the Jewish Ledger. It
is this commitment that has
maintained the heritage and
strong traditions of the Jewish
faith."
Included were two pages of
material about- the "Jewish
Ledger" and the Jewish
People, claiming that the pub-
lication has been published
continuously for 60 years and
that it is "a great institution
admired and respected by the
Jewish community." One of the
pages is illustrated with a Star
of David and a reproduction of
an open Jewish prayerbook
showing the Hebrew and
English.
Cohen plans to send a warn-
ing about the solicitations to
all Better Business Bureaus in
the U.S. through the St. Louis
office. United Jewish Media
told Cohen last summer that
its sole client was the Jewish
Ledger in Rochester, N.Y.
Cohen said the paper claimed a
circulation of 8,000, but
Rochester sources placed its
circulation at 1,200.
Cohen wrote United Jewish
Media and the Jewish Ledger
last June, protesting the solici-
tation tactics, lack of profes-
sional ethics and similarity be-
tween United Jewish Media's
materials and those of the
United Jewish Appeal. Cohen
said the matter caused the
Jewish Community Federa-
tion of Rochester to halt its bid
to purchase the Jewish Ledger
after the death of its publisher,
Donald Wollin. Wollin's
widow, Barbara, currently
publishes the paper. She told
The Jewish News that her
paper has never had any ties
with United Jewish Media.

Survivor Aids
Burned Churches

A Southfield survivor of the
Holocaust has made a $100
contribution to help rebuild
two Macomb County churches
which were the targets of an
arsonist Dec. 24.
Police have a suspect in the
two fires, but are unable to
charge him because of lack of
evidence. The fires caused
$250,000 damage to Zion-
Grace United Church of Christ
in Fraser and St. Claude