•. „.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:::.::::::::::::::::::::::::::::::::::::::::::::.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:::::::::::::::::::::::::.:.:.:.:.:.:.:.:.:.:.:.:.:.:.:.::. Mirror Master ., •• .... ..• .. ... •.• •. AROUND TOWN ••••• ••• .:. ::: •• ... Custom Mirror Installation • Residential & Commercial ... .:. •. -.. ••• • • N, „ WE DEAL DIRECTLY WITH THE MANUFACTURER SO WE CAN GIVE YOU THE HIGHEST QUALITY OF WORK ANYWHERE AT THE LOWEST PRICES! ...... FREE ESTIMATES \ coupon Corridor Of Fashion Also Available • Heavy Glass Table Tops • Tub & Shower Enclosures • Pedestals 532-9615 30% TO 60% OFF • • •*.• :.:”. 10 NOW THROUGH CHANUKAH FIRST LADY FASHIONS AND DESIGNS coupon ASK ABOUR OUR FASHION SHOWS/399-0653 We fulfill Lady's FASHION Needs, Evening Dress, Hats, and Suits for the Holidays and other special occasions. Our line includes the Dynasty collection Mercedes and Christian Dior. Also we have a unique selection of handbags (eel and snakeskin) and a department of custom jewelry. Add to this our leather suede beaded and sequined dresses to have that rich fashion look! All this available at a low price! MOST ITEMS IMPORTED DIRECT FROM FRANCE, ENGLAND GERMANY AND ITALY "We are always happy to serve you." Vat (1 11 HOURS Mon.-Sat. 11 a.m. to 8 p.m. Personal Checks Lay-A-Way Expires 12-31-86 coupon 10132 W. 9 Mile Rd. Oak Park 399-7912 THE CLASSIFIEDS BE A WINNER, PLAY Call The Jewish News Today 354-6060 YOU'LL FIND MORE PARTS IN THE BRACELET OF THIS AWARD WINNING THALASSA THAN YOU WILL IN A ROLLS-ROYCE® ENGINE* You're looking at the bracelet of what is perhaps the most beautiful watch in the world: the award-winning Thalassa. We've taken it apart to make a point about the excellence of this superb, water-resistant timepiece. In the pell-mell rush to praise technology, people often lose sight of the thing that makes watchmaking the art it is: handcrafting. Jean Lasalle never forgets. It takes us 656 parts to craft each exquisite gold and steel Thalassa bracelet. Twelve to a link. Fifty-six more than in the engine of a Silver Cloud9which has a mere 600 major - it - -1411 . • ... 1 !. moving parts. Every single one of those parts is slipped precisely into place by hand. If you've ever struggled with the tiny parts of a model ship you know what that entails. Perhaps we could have built this Thalassa bracelet with fewer parts. But then, it wouldn't be as supple, as flexible, or as fitting. With fewer parts, Thalassa might still have won the Laurel d'Or in Monte Carlo as Watch of the Year. And no one would have noticed. But we'd know. And you'd know. And that makes all the difference in the world to us. •-• -ger ' - - - - " fi! sq4/1 ,frpyl f /PI: )`0 J E A N ;"// YS.itii oSy • L A A L E s o Perhaps the most beautiful watch in the world. Geneve David Wachter & Sons THE FAMILY OF AWARD-WINNING JEWELRY DESIGNERS. Downtown Birmingham • 540-4622 Renaissance Center, Detroit • 259-6922 Certified Gemologists, Members American Gem Society The names "Rolls-Royce" and "Silver Cloud" are registered trademarks. *There are 600 major internal moving parts in the engine of the Rolls-Royce Silver Cloud. 44 Friday, December 19, 1986 THE DETROIT JEWISH NEWS s10 ©1985, Jean Lasalle, Inc. coupon Continued from preceding page center owners love to bal- lyhoo their quick and easy parking. They even feel it outshines the comfort of weather-proof malls and makes up for their open-air store fronts — a significant factor in Michigan where winter blankets most of the calendar. Likewise, shopping in Bir- mingham often means first being in the market for a parking space. Strip center owners love to ballyhoo their quick and easy parking. They even feel it outshines the comfort of weather-proof malls and makes up for their open-air store fronts — a sig- nificant factor in Michigan where winter blankets most of the calendar. Along with the physical grouping of shops and boutiques comes an attempt 'at group marketing. The tra- ditional wisdom said centers couldn't draw adequate traffic without an anchor — a de- partment store, a grocery store, a major chain. The Northwestern strip operators believe a tenant mix of fash- ion and design merchandisers can be strong enough to act together as a draw, a compo- site anchor. Again the em- phasis here is on specialty stores and unique boutiques grouped together. The Beznos centers — Applegate, Boardwalk, Sugar Tree — are the most aggres- sive in group marketing. Siegal coordinates up to six center-wide promotions a year in which the individual stores advertise jointly, usu- ally in print media or occa- sionally broadcast. The group promotions may have a sea- sonal theme or may feature a trip giveaway. Lease ar- rangements specify merchant participation in an annual minimum of four co-operative ads. It is difficult to measure the impact of group market- ing efforts, but sales have been impressive. Applegate Square shops average a hefty sales volume of $260 per square foot and Boardwalk retailers average $256. La Mirage leases do not mandate group advertising. Just the same, the Willow Tree in that partially- enclosed center has one of the highest sales volumes in the 15-store chain. "The store does very well — in excess of $200 per square foot," says Vice President of Store Operations David Shugol. "We are delighted with the location." So, back to location. In the past few years several small shops have relocated from malls, most notably Somerset Mall. Chocolatissimo made the move and proprietor Riki Schaffer says, "It's been great." Interior designer David Sklar recently moved his Colony Interiors to an Or- chard Lake Road strip after 15 years at Somerset. "The -\ first ten years there were ex- cellent," says Sklar. "But in the last five, people weren't coming in. A great deal of my clientele moved out this way." He claims his sales have improved from 25 to 40 percent, and he describes his West Bloomfield location as "dynamite." And will the dynamite re- main or will oversaturation cause it to fizzle? A genuine concern. With 30 square feet of shopping space per person, Denver is the most over- shopping-centered, most mai- led (some say maimed) city in the nation. Mile-high retail- ers face intense competition, and last year Colorado actu- ally experienced an overall decline in retail sales. Just as retailers have con- cerns about oversaturation, so do developers — their fates are necessarily tied. When a merchant goes under, a "For Lease" sign goes up. Three windows at the Boardwalk sport such signs. There are two more at Sunset Strip, and another two at Sugar Tree. Both Sunset and Sugar Tree average two tenant turnovers a year. The de- velopers say attrition rate is largely a function of poor re- tailing — the wrong mer- chandise, too limited a selec- tion of merchandise, and the failure to reinvest earnings into promotion, inventory and other parts of the business. Undercapitalized start-ups also take a toll. But Siegal is not alarmed by a yearly turnover of two at the 22-store Sugar Tree. She says that rate is "aver- age to good." And Margulies, although displeased, says that kind of turnover has to be expected when the strips are fashion- rather than service-oriented. And the fact is additional stores keep com- ing in to fill the vacancies. No clearly-defined trend exists among these new arri- vals. Some have other stores in malls or other locations; some are brand new business ventures; some come from re- tail partnerships that have split into solo storefronts. Large, multi-store chains have a limited presence in the area. Rather, most of the shops are owner-operated, and perhaps half of the mer- chants are Jewish. According to Schostak, and other developers, in this com- petitive retail environment a certain percentage of these operations will fail. But, he adds, "That is not to say a \/ hot new retailer can't open and be successful." As a developer, Schostak says the area is not oversatu- rated, although close to it. "The demand for space has been met, and the best loca- tions have already been de- veloped," he says.