4%
v .'‘
,k
•4
awN*7.4.
ItAkr
• IR
it
Right in Your
Own Driveway!
4
-.
FOR YOUR
ENTERTAINING PLEASURE
V IP • • ft-
00 a; .1"
FOCUS
Video Brings Israel
To American Kids
11U1HE
7
IMAN
Certified by the National
Automotive Institute of Excellence
Comes to your home or office with
the garage-on-wheels
Valet service that doesn't
cost one penny extra
0 GIFT 0
CERTIFICATES
ARE AVAILABLE
• Expert diagnostic tune-up
• Electronic analyzer - all engine
systems
• Professionally trained
mechanics
• Perfect results assured
All Specials Good Through 12-20-86
\oo_
*%!
MI it In.
Lc)
SUPERIOR FISH CO.
Expanded Services
Call Sanford Rosenberg
for your car problems
House of Quality
11 Mile \-c,
Serving Metropolitan Detroit for Over 40 Years
309 E. 11 Mile Rd., Royal Oak, Ml • 541-4632
Parking in rear
Mon.-Wed. 8-5,
Thurs. & Fri. 8-6
Saturday 8.1
398-3605
AIM
BE A WINNER, PLAY
Call The Jewish News
'THE CLASSIFIEDS
Today
354-6060
Violinist Yitzhak Perlman and Kippi Ben Kippod, a friendly
Israeli porcupine, are two of the regulars on "Shalom
Sesame."
SUSAN BIRNBAUM
S
Extra Fancy Washington Red or Golden
DELICIOUS APPLES ..
▪ • . • 59 c lb.
LARGE SIZE PEPPERS .
...4/99c
ALL WINES
AT DISCOUNT PRICES
GREEN
FRESH
U.S. #1
ONIONS
CUT
CUKES
FLOWERS
4 bunches
5/99c
DAILY
99c
FRESH SMOKED CHUBS
CREAM HAVARTI CHEESE
▪ .$499 111
• S -2 69' lb .
▪
14 oz. pkg.
TURKISH FIGS
•
. •
. .9 9 c
Borden's
SKIM
or LOWFAT MILK
...79
All Specials Good Through December 17th, 1986
78
Friday, December 12, 1986 THE DETROIT JEWISH NEWS
1 /2
gal.
esame Street, the
popular children's
program that made
stars of the Muppets and the
alphabet, made aliyah three
years ago, becoming the truly
Israeli Rehov Sumsum.
Oscar the Grouch is re-
placed by his cousin Moishe
Oofnik and the gentle Big
Bird is replaced by a blunt
orange-quilled porcupine
named Kippi Ben-Kippod
(Kippi, son of Porcupine).
Bert and Ernie keep their
looks and personalities, but
not their names. But Bentz
and Arik, like Kermit
Hatzfardeia, retain their
voices while speaking He-
brew.
While borrowing heavily
from the techniques and con-
cepts of its American parent,
Rehov Sumsum incorporates
the sights and sounds of Is-
rael as well as Middle East-
ern nuances.
In an effort to bring this
look at Israeli culture to
American children, Rehov
Sumsum and its parent show
are being integrated, debut-
ing as Shalom. Sesame with
host Itzhak Perlman, the vir-
tuoso violinist born in Tel
Aviv and now living in New
York.
Five half-hour videocasset-
tes of Shalom Sesame will be
available by Chanukah, to be
purchased in select American
cities through Jewish organ-
izations for home use or
classroom. Each program fo-
cuses on a different theme,
including entire programs on
Jerusalem, Tel Aviv and kib-
butz life. The shows are ac-
companied by a family maga-
zine with lessons, games and
stories.
Sales arrangements, like
those for production, are the
responsibility of the Ameri-
can Friends of Rehov Sum-
sum, a volunteer group
created for both projects with
Lewis Bernstein as its execu-
tive director._
Bernstein "wears three
yarmulkes," as he puts it,
being as well the project di-
rector of Rehov Sumsum for
the Children's Television
Workshop (CTW) and execu-
tive producer of Shalom
Sesame. An observant Jew,
Bernstein has been research
director at CTW for 11 years.
He was in on the conception
of Shalom Sesame with Eli
Evans, president of the
Charles H. Revson Founda-
tion, the New York-based
philanthropic fund that pro-
vided more than $1 million
for both shows.
The idea of Rehov Sumsum
and the adaptation of Shalom
Sesame were part of a project
five years ago, Evans said.
"The reason that we went
ahead with Rehov Sumsum
was that there would be an
American dimension to it,"
he said.
"The idea, which for me
goes back to 1969 and
Sesame Street's beginning,
was to try to create a mar-
riage between the CTW here
and the Israeli government's
Instructional Television Cen-
ter," said Evans, who in those
days was on the staff of the
Carnegie Foundation that
was putting together the
original Sesame Street.
"The impression that Israel
gives in this country is one of
tension, warfare and con-
troversy, and here are images
of neighborhood, friendship,
cooperation and love," he
said, adding, "One can't
measure the impact of this on
kids 20 years from now, but
it could be really profound."
Shalom Sesame copies
Rehov Sumsum's pattern of
putting together people of
different backgrounds —
Sephardim with Ashkenazim,
boys with kippot playing with
non-religious Jewish children
and Arab children. On Rehov
Sumsum live Macram, an
Arab college student; Miki,
an Israeli young woman who
owns the fix-it shop; Chaim,
an observant Jew from
Ethiopia; and Ofirah.
.
Copyright 1986, Jewish Telegraphic.
Agency