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YOU
INSTALL THEM!

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FACTORY PRICES!

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-

NO FREIGHT OR
HANDLING CHARGES!

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WE'LL BEAT ANY PRICES - ON ANY
BLIND - YOU HAVE SEEN ANYWHERE!

"MACRAME" VERTICALS

VERTICAL BLINDS

For Windows & Doorwalls!

RICHLY-TEXTURED hand-loomed
fabric louvers will create
"decorating magic" in your home
or office! Now, we bring them to
you at a fraction of the prices
others charge. CUSTOM MADE!

CUSTOM MADE with the finest quality
materials and workmanship. Fastest
service! Lowest prices guaranteed!

Luxury Quality!

LUXURIOUS MACRAME VERTICAL BLINDS

PVC VERTICALS! ONLY A PARTIAL LIST

SIZE

SIZE

WIDTH

47 1/2"

60"

721/2"

85"

48"
60"
72"
84"

$39.20
$43.65
$46.90
$50.40

$46.55
$51.45
$56.35
$60.90

$54.60
$60.20
$65.80
$58.80

$61.95
$68.60
$75.25
$82.25

SHOP-AT-HOME FREE , ■

SOUTHFIELD

NEW LOCATION! 21325 TELEGRAPH

1 Blk. N. of 8 Mile
Daily 10-6 • M. & Th. 10-9

352.6610

ROSEVILLE

25923 GRATIOT AVENUE
at 10 1.2 Mile Rd.
M.-F. 10-9 • Sat. 10-6

777.9510

LIVONIA

33710 PLYMOUTH RD.
W. of Farmington Road
Daily 10-6 • M. & Th. 10-9

261 6530

-

ROYAL OAK

---

WIDTH

47 1/2"

60"

72 1/2"

85"

48"
60"
72"
84"

$111.70
$125.20
$139.60
$158.65

$134.20
$152.20
$169.75
$188.20

$158.05
$179.65
$200.80
$222.85

$181.00
$206.65
$231.40
$257.65

CALL. • 353-6191

Vertical B finds • Mini Blinds
Wood-Slat BI nds • Pleated Shades

UTICA

13921 HALL ROAD
Across Fm. Lakeside Mall
Mon. to Sat. 10-9

247.1870

SOUTHGATE

TROY

PONTIAC

3303 ROCHESTER ROAD
In Troy Pointe
Mon. to Sat. 10-6

137 S. TELEGRAPH
In Rainbow Plaza
Daily 10-6 • M. & Th. 10-9

524.1883

332.7200

G-4205 MILLER ROAD
S. of Genesee Mall .

230 0614

GRAND RAPIDS

4801 N. WOODWARD
2 Mks. S. of 14 Mile
Mon. to Sat. 10 to 6

MEW STORE! 2709 FORT ST.

At Dix Road
Mon. to Sat. 10 to 6

2889 28th STREET
Ridgmoor Center
M.-Th. 10-9 • F. & Sat. 10-6

549-0038

283-8288

940.1744

FLINT

NEW STORE!

-

BALDW

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There's one world-standard
by which all brass hardware
for the home is judged -
Baldwin. At Herald we can
show you Baldwin quality in
all its gleaming forms. Let
you see for yourself the

430F 10,000

Refreshingly Different Items

AT

HERALD WHOLESALE

20830 Coolidge Hwy.
just north of 8 Mile Rd.
398-4560

4,0

. ,-..;„ ‘;‘,
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Friday, December 12, 1986 THE DETROIT JEWISH NEWS

style, weight and finish of
this finest of hardware.

HOURS:
•
9-5:30 MON/FRI, 9-3 SAT OR
CALL FOR A SPECIAL
APPOINTMENT ANYTIME.

NEWS

What's A Jewish Mouse
Doing Advertising X-nias?

New York (JTA) - What's
a nice Jewish cartoon char-
acter like Fievel Mouskewitz
doing in places like these?
The rodent star of Steven
Spielberg's new animated
film "An American Tail" is
the centerpiece of two major
Christmas sales promotions,
both apparently with Spiel-
berg's blessing. - - - -- -
At more than 7,000 Mc-
Donald's restaurants across
the United States, Fievel is
pictured on four facsimile-
stocking Christmas tree or-
naments, each given free to
purchasers of $5 book of gift
certificates.
The books also contain a
coupon for $5 off a $25 Fievel
doll at 801 Sears department
stores nationwide. Sears has
exclusive rights to sell mer-
chandise based on the movie's
characters, according to
James Podany, director of
marketing communications
for Sears Roebuck & Co.,
Chicago.
Sears is placing the char-
acters on a variety of chil-
dren's products as a draw for
sales during the Christmas
season, however, Podany in-
sisted that Fievel is not pic-
tured on any Christmas-
related items such as a
wreath or tree ornament.
The use of an identifiably
Jewish character to boost
Christmas sales is incon-
gruous to say the least, isn't
it? "I think it's ill-advised"
and "tacky," said Dr. Eliot
Spack, executive director of
the Coalition for Alternatives
in Jewish Education. He
noted that he was expressing
his own opinions, not his
organization's policy.
However, he said that the
Fievel campaigns did not
pose major assimilation prob-
lems for Jews. "I'm not per-
sonally worried that we're go-
ing to lose thousands of Jews
over it," he said, explaining
that children won't easily
identify the mouse as Jewish,
since Fievel is an uncommon
JeWish name.
He chalked up the Fievel
promotions to capitalisth.
"Chanukah and Jewish link-
ages have clearly been ex-
ploited for many years" in the
promotion of Christmas and
non-religious events, he
added.
Spokespeople for the com-
panies involved denied any
tackiness or incongruity in
the use of Fievel. Podany of
Sears said the Fievel-centered
campaign appears at Christ-
mas-time only to concur with
the release of the movie.
Marvin Levy, a consultant
to Spielberg's Amblin Enter-
tainment and Universal City
Studios, Inc., both of Univer-
sal City, Calif., acknowledged
that Fievel is Jewish and even
receives Chanukah gifts in
the film, but he said the film
is less a Jewish story than

one of immigration that fos-
ters universal American
values such as the "melting
pot."
"No one thought of it with
a religious significance," he
said of the many Jews, in-
cluding himself and Spiel-
berg, among the leadership of
Amblin and Universal. "We
would probably be as sen-
sitive as anybody," he added.
But might not children who
see the film and then see the
character pushing Christmas
sales get the wrong impres-
sion of Judaism? "I really
don't think so," he said. "I
don't think anybody here
thought of it as being as
much of a Christmas promo-
tion as a (generally ecumeni-
cal) holiday promotion."
According to Terri Capotos-
to, media relations manager
for McDonald's Corp., Oak
Brook, Ill., the movie
represents American values
of inter-cultural understand-
ing, hope and family heritage.

Wiese! Resigns
As Chairman
Of Memorial

New York - Elie Wiesel
has stepped down from the
chairmanship of the United
States Holocaust Memorial
Council but will remain a
member of the Council, ac-
cording to news reports last
weekend. Wiesel emphasized
that his move should not be
interpreted as a criticism of
the Reagan Administratin.
Instead, since the Council
has reached the stage where
construction of the memorial
is underway, Wiesel said his
decision was a practical one.
"We are entering a phase
when we need people who
know a lot more about man-
agement and architecture
than I do," Weisel told
reporters.

Israel Offers
Free Testing
For AIDS

Jerusalem (JTA) - The
Health Ministry has set up
seven blood testing centers
around the country to check
for AIDS (Acquired Immune
Deficiency Syndrome), which
can be transmitted through
blood transfusions. lb date,
33 cases of AIDS have been
diagnosed in Israel, of which
17 were fatal according to
Ministry figures.
Dr. Moshe Mashiach of the
Health )Ministry said 20 of
the diagnosed patients were
homosexuals, 10 were hemo-
philiacs, one an intravenous
drug user, and two others
were infected by transfusions
of contaminated blood. Blood
donated for transfusions has
been screened for AIDS since
the beginning of the year.

