AL HARRISON LUGGAGE OUTLET
Phi Delta Epsilon Medical Fraternity
Luggage — Business Cases — Small Leather Goods — Handbags
EVERYTHING EVERYDAY 20-50% OFF
in conjunction with
Arthritis Foundation, MI Chapter
3116 W. 12 Mile • Between Greenfield & Coolidge • 545 7393
presents
-
JEWISH SINGLES
• Meet Congenial People
• Make New Social Contacts
• Free Interview
Call or write
,
,
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k - . :
, s
P.O. Box 254
Lathrup Village, MI 48075
356-0949
Excellent Cuisine
In A Beautiful,
Gracious & Elegant
Atmosphere
Cheers
Tues.-Sat.
For Dancing and
Listening Entertainment
Continued on next page
•
Wednesday, November 26, 1986
— All Welcome
Now Appearing
specifically aim to appeal to
single consumers, unless
their product is exclusively
designed for the singles mar-
ket. "Advertising," he says,
"is targeted more towards
demographics of consumer in-
comes, educations and ages.
Marital status isn't very im-
portant as a differentiator."
Nevertheless, he believes
that the negative feelings
singles have towards adver-
tisements suggest that a
problem exists. "If single
people feel that advertisers
are stereotyping their image,
and if advertisers are offend-
ing a group of buyers they
mean to reach, then some-
thing is wrong. The advertis-
ers have a problem with their
research, or at their creative
end. They aren't doing their
job right."
Larry Imerman, 39, of
Birmingham, offers a very
practical explanation of why
advertisers are so selective in
depicting single people. He
notes that advertisers must,
by nature of their business,
"hold out the positive images
of single life • because they're
trying to sell a product. We're
presented with the image of
reality that they want to por-
tray. If you don't give people
excitement and glamor,
you're going to turn them
off." One obvious result of
this, he says, is that "adver-
tisers don't look at the fact
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1538 Franklin in Rivertown
9:00 p.m.
LO-LA
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THANKSGIVING PARTY
21 & over only
Your Dating Program
Claire Arm
Mildred Rosenbaum
5th Annual
.8
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555 Woodward Birmingham
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Now Appearing For Dancing
Tues. Thru Sat. Evening
HEARTBEAT
Alexander Zonjic Trio
85