NEWS
Detroiters Symbolize
Continued from preceding page
Joel Tauber chaired the ses-
sion on the Jewish college
student, which was highligh-
ted by U-M Hillel director
Michael Brooks.
U-M Hillel is now attract-
ing 1,500 students per week
to its programs, and has sev-
eral thousand students on its
monthly mailing list. But
some students in the audi-
ence questioned Brooks' ap-
proach, which draws crowds
through "quality and excel-
lence" that attracts both Jews
and non-Jews.
"Hillel has to engage in
things that matter to Jews,"
Brooks said. "That includes
politics, culture and money."
He said Hillel provides all
the things Jewish college
students expect, such as
kosher food, Jewish holiday
programming, Sabbath serv-
ices, and Soviet Jewry pro-
grams. But U-M Hillel also
has a popular, three-times-
per-week film festival and a
speaker series that Brooks
describes as the single largest
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Young Delegates from San
Francisco questioned Brooks'
policy of charging for concerts
and lectures. • "Students are
quite happy to pay $5, $8, or
$10 for quality programs,"
Brooks responded. "They pay
twice that for rock concerts.
Experts from all over the
world speak every night on
campus for free, and nobody
comes." The Hillel-sponsored
lecture by Kurt Vonnegut
last month netted the organ-
ization $11,000.
"Jewish events on campus
have flourished because of
this approach," said Brooks.
"The kosher food and Shab-
bat programs are the easy
things to do." He added that
Hillel used to be the place for
social misfits, "but now we
are getting the kids who
would have gone into student
government or the campus
newspaper."
Some non-Jews are at-
tia.cted to the general-
ifite-regt programs,".Brooks
.
S
.C. ;.D
is
i
Dulcie Rosenfeld
admitted, "but that's the
price we pay." To help spur
interest, Hillel has funded
the Consider publication for
the last five years. The mag-
azine is independent of Hillel
and discusses public issues. It
now has 10,000 subscribers.
The message from a:Tr —or--
these programs is "the
Jewish community is an im-
portant place to be." Hillel
covers topics of wide interest
because they are of interest
to its audience, and Hillel
does it with quality pro-
gramming. "Making money is
good," Brooks said, "and its
great when it is used for the
community . .. The Jewish
community must be exciting,
important, and where quality
things happen."
In other GA sessions, De-
troiters also played active
roles. Peter Alter chaired a
session on the Otzma "Peace
Corps" program in Israel for
college students. James M.
August chaired a session on
federations' responsibility to
the Jewish poor and took part
in a session on marketing
Federations and their cam-
paigns.
Other Detroiters involved
in various sessions included
Mandell L. Berman, long
range strategic planning;
Marlene Borman, women's
division idea exchange;
Michael S. Feldman, large
city leadership development;
Martin Kraar, facilitation
training and promoting
global Jewish unity; Robert
Naftaly, several sessions of
the Large City Budgeting
Conference budget review;
David K. Page, identity and
affiliation outreach and
George M. Zeltzer endowment
seminar and adult Jewish
education.
Other Detroiters attending
the General Assembly in-
cluded Mr. and Mrs. Michael
E. Berke, Paul Borman, Mar-
tin Citrin, Gloria Cohen,
Marcy Feldman, Max M.
Fisher, Dr. and Mrs. Conrad
L. Giles, Rabbi Elimelech
Goldberg, Mr. and Mrs.
David- B. Hermelin,, Stuart E.
Hertzberg, -Mrs.- Kraar, Dr.
and; Mrs.' ,Richard - Krugel,
David Lebenbom, Linda Lee,