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YOU'LL FIND MORE PARTS
IN THE BRACELET OF THIS AWARD-WINNING
° THALASSA THAN YOU WILL IN A ROLLS-ROYCE® ENGINE*
You're looking at the bracelet of what is
perhaps the most beautiful watch in the world:
the award-winning Thalassa. We've taken it
apart to make a point about the excellence of
this superb, water-resistant timepiece.
In the pell-mell rush to praise technology,
people often lose sight of the thing that makes
watchmaking the art it is: handcrafting.
Jean Lasalle never forgets.
It takes us 656 parts to craft each exquisite
gold and steel Thalassa bracelet. Twelve to a
link. Fifty-six more than in the engine of a
Silver CloudTwhich has a mere 600 major
J E
moving parts.
Every single one of those parts is slipped
precisely into place by hand. If you've ever
struggled with the tiny parts of a model ship
you know what that entails.
Perhaps we could have built this Thalassa
bracelet with fewer parts. But then, it wouldn't
be as supple, as flexible, or as fitting.
With fewer parts, Thalassa might still have
won the Laurel d'Or in Monte Carlo as Watch of
the Year. And no one would have noticed. But
we'd know. And you'd know. And that makes
.
all the difference in the world to us.
A
L
A N
Perhaps the most beautiful watch in the world.
A
L E
a Geneve
David Wachter & Sons
THE FAMILY OF AWARD-WINNING JEWELRY DESIGNERS.
Downtown Birmingham • 540-4622 Renaissance Center, Detroit • 259-6922
Certified Gemologists. Members American Gem Society
The names "Rolls-Royce" and "Silver Cloud" are registered trademarks.
*There are 600 major internal moving parts in the engine 01 the Rolls-Royce Silver Cloud.
36
Friday, November 14, 1986 THE DETROIT JEWISH NEWS
01985, Jean Lasalle, Inc
Continued from preceding page
teeshirts. Without proper uni-
forms, she said, parades were
out of the question.
"As Dr. Bradford talked,"
Siegal said, "I suddenly
realized her point. It really
could help to bring the com-
munity together. It could say,
`Here's our school and we're
proud of it.' But I also
realized that I would have to
sell the idea to my partners
— my father and my
brother."
Skip and David Siegal's
initial reactions were pretty
much the same as Jeffrey's,
but in the end they came
around too. "What we de-
cided, though, was that it
was essential for the commu-
nity to set involved," Siegal
students could go out and
earn half the money, we
would match whatever they
earned. We just felt there
should be some sense of,
`Hey, we want this and we're
going to work for it.' "
And work they did. The
Siegal's half of the uniform
bill came to a whopping
$7,000, and finally, after nine
more weeks of waiting, the
uniforms were delivered in
mid-September, in time for
Homecoming.
The students — seventh
through 12th graders — wore
them for the very first time
in a special homecoming
parade. The grand marshal,
waving from an open car, was
29-year-old David Siegal.
They played Superband Rap
and Don't You Know How
Much I Love You?
"That was such a proud
moment for those kids," Band
Director Cecil Hamilton said
as he showed off the uni-
forms, "I think they even
played better."
And the uniforms — black
slacks and jackets with red
and silver trim, cummer-
bunds, epaulets, white gloves
and spats, silver-brimmed
black helmets emblazoned
with silver eagles resting in
crossed flags, and topped off
with high-flying ostrich
feather plumes — were ev-
erything a self-respecting
band uniform should be.
Their first parade took
them around the school and
into the neighborhood, but
any time soon the Robichaud
High School Marching Band
will be taking their show on
the road — thanks in large
part to the Siegals
and Se-
.
ward Drugs.
"It wasn't just the Siegals,"
Skip Siegal says, "We have a
staff here you wouldn't be-
lieve. Fifty-three people and
they all feel the way we do.
Two of them have worked
here for 26 years. Some of
them have been here for 20
years, some for 16 years. If
we're successful and can pass
on some of that success, it's
because of them, believe me."
There is something to
longevity, and if the name
Seward Drugs strikes a
chord, it may be that you re-
David Siegal, center, with Dr.
Equilla Bradford and Bob
Mtge Sehocii:
member the original store. It
was a while ago, in 1944, in
fact, when Skip Siegal's
father, Morton, opened the
first Seward Drugs on the
corner of Seward and Hamil-
ton in Detroit. It was a
neighborhood gathering place
for 23 years, until it became
another victim of the 1967
riots.
"My father loved that store
and everything in it," Siegal
says. "By the time the build-
ing was destroyed, he had a
basememt full of drugstore
artifacts. The old soda foun-
tain was like a community
center for the neighborhood
kids. When it happened, he
had to admit his feelings
were hurt, but then it came
out that most of the looting
and burning had been done
by outsiders and not by the
people in the neighborhood.
Then he realized that what
happened to him had hap-
pened to a lot of good people,
and that it was ,probably
nothing personal."
Skip Siegal became in-
terested in drug stores long
before his father. "When we
were 12 or 13, I worked in
one drug store and my friend
Jackie Robinson (now ,;.
president of Perry Drugs)
worked in another one down
the street. Well, I was mak-
ing a quarter an hour, but
Jackie was making 30 cents,
and when my boss could not
be talked into a nickel raise,
I had to defect and get a job
where Jackie worked."
Robinson eventually went
on to pharmacy school. Skip
Siegal talked his father into
opening a drug store of his
own. Skip worked there until 41-
two of his father's Modern
Deli breakfast cohorts gave
him the opportunity to lease
the building they were put-
ting up out in "Nowheres-
ville" and open his own store.
Well, Dearborn Heights
isn't "Nowheresville" any
more — and it isn't River
City — but the pride out
there couldn't be any deeper
at the moment, nor the
smiles any wider.
And all because of band
uniforms. Who would have
thought?
❑