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November 07, 1986 - Image 87

Resource type:
The Detroit Jewish News, 1986-11-07

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■ •• ■ •.,!


Ilene Hoptman, left, and Carol Hervey chat at singles shopping night.

A local radio station

and grocery chain join
forces to provide a
forum for singles in
which to meet each

Lea Trager had a wonderful time" at
the last singles shopping night.

Great Scott! Supermarkets and
WMJC-FM co-sponsored the event.

D.J. Paula Kasey, left, presents Ellen Hechler with a prize.



Local News

Supermarkets are trying all
kinds of gimmicks to attract shop-
pers: double coupons, special diets
and manufacturer's sales. The
newest trend is singles shopping
night, at which singles, including
Jewish singles, can not only do their
shopping, but meet the person of
their dreams as well.
Already in progress on both
coasts, the singles shopping nights
didn't hit Detroit until last summer,
when radio station WMJC-FM (94.7)
tied in the promotion with the A & P
supermarket in Birmingham. Hun-
dreds of singles turned out, ostensi-
bly to shop, but all the while "scop-
ing" the crowd for potential date-
"We got the idea from our sister
station, WMGR in Philadelphia,"
explained Pat Jefferson, promotions
director for WMJC. "They got the
idea from a grocer who had met his
wife shopping."

Pitched on the station and
through the dissemination of flyers
at singles apartment complexes and
at the supermarket itself, the singles
shopping nights have been successful
in Jefferson's eyes.
"It has been extremely suc-
cessful," Jefferson said, adding that
word of mouth and exposure in the
press also has helped promote the
event. In addition, • a couple which
met at the A & P singles shopping
night is already planning to get
Currently, singles shopping
nights, which are not limited to
singles, but geared to attract singles,
are taking place at 7:30 p.m. Wed-
nesday at the Great Scott! super-
market at 11 Mile and Middlebelt.
Singles who come to shop are given
name tags, women are given carna-
tions, and games are planned
throughout the store to give singles
ConifinteU:on nexhpfzie
'Ii 3


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