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easy to wear

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CLOTHING &

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ACCESSORIES
arriving daily!

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SPECIAL SALE

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682-1520

TUES. thru SAT. 10-5

evenings by appointment

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3297 ORCHARD LAKE ROAD
KEEGO HARBOR, MI 48033
across from Dave's Deli

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CUMIPIEDS

GET REMITS .

NO.CinOmitspin •ora= • milowirOINCampaltComps

Applegate Square Presents

FUNDAY SUNDAY
SAVE UP TO 75%

Sunday, November 2, Noon to 5 p.m.

RAY & IDA

COMPUTERLAND

Balance of fall and winter
sportswear up to 75% off.
Includes: sweaters, skirts, and
blouses. Suits, cocktail dresses
and gowns up to 50% off.

Save on "Computerland
Computer" - IBM compatible,
256 K, 10 MB, Monochrome
Monitor, regularly $2,095.00
now $1,595.00. Also 20% off
all software in stock.

MACKENZIES

One week only — Nov. 2-7.
Sweat Stuff and other select
groups of SPORTSWEAR
20% - 25% off. (You know it's
current - we opened just 8
weeks ago.)

ROLAND OPTICS

40% off all frames in stock —

including: "Porsche:* "Cazal,-
"Laura Biagiotti,- "Fendi,"
"Dunhill" and "Christian Dior."

BAGGIT

All metallic daytime bags
50% off. Select group of ladies
wallets $10 to $24. Winter
hangbags $14 to $25.

REAR ENDS

off.

Store wide mark downs.
20% - 75% off on select
jeans, sweaters, shirts and
accessories.
-

THE NEW GENERATION

All fall merchandise
50% - 70% off. Oversized
(Young Jrs.) sweaters 815. Free
drawing of a 2" pocket TV with
purchase.

MANN FURS

Visit our "Little Sale Room"
Wonderful values!

THE WAITING GAME

Infants/Toddlers winter
"Oshkosh" - 50% off. Selected
infants & toddler boyswear size
4 to 7 75% off. Selected
outerwear - 50% off.

TRENDS THAT'S MY BOY

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THE PHONE CONNECTION

"Panasonic" 20% - 50% off.
Telephones, Cordless, Answering
Machines & Accessories.

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INGENUE

All sweaters 30% off. All
"Esprit" up to 50% off. Select
group of fall merchandise up to
75% off. Select denim jackets,
shirts, and skirts up to 50%

ALL mens & boys merchandise
30% off except suits PLUS
40% off select mens shirts
40% off mens casual slacks
40% off all boy's cords
40% off all boy's "Barrel"

sweaters size 5-12
No charges - Sunday only

THE STUDIO

30% - 50% off all sweaters
50% off select fall and winter

clothing.
20% off all "Avia" and
"Reebok" shoes for women and
children.

DIANE'S PLACE

30% to 50% off selected fall

merchandise.

SANDILAR

Our entire fall collection of
Designer shoes 20% off.
Excellent group of discontinued
Designer boots 50% off.

SANDILAR TOO

Our entire collection of famous
brand shoes 20% off. Special
group of this season's winter
boots 25% off.

THE CHILDREN'S
BOOKSHOP

ALL paperback novels from our

intermediate and mature section

20% off.
ALL "Choose Your Own
Adventure" books 20% off
ALL hardcover classics
25% off
ALL stuffed puppies - dogs -
cats 30% off

ROSLYN'S
INTIMATE APPAREL

Warm robes and .terrys -

30% off.

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All sales final. Does not apply to previous purchases.

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Northwestern Hwy. • Southfield
Between 12 & 13 Mile Roads

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46 Friday, October 31, 1986

THE DETROIT JEWISH NEWS

RABBI MORTON F. YOLKUT

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Why Does The Torah
Begin With Set'?

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TORAH PORTION

his Sabbath is known
by a special name. It
is called Shabbat Be-
reshit, because we begin the
very first sidrah of the first
book of the Torah. It is the
Sabbath of beginning — tel-
ling us the story of the be-
ginning of the world, the be-
ginning of life and the begin-
ning of man.
And as we again examine
the first words of Bereshit we
find our rabbinic commen-
tators concerned with the fact
that the Torah begins with
the letter bet. The question
is, why the Bible does not
open its account of creation
with the aleph and chooses
rather to ignore the first let-
ter in favor of the second.
Many and varied are the
explanations offered in an-
swer to this question. Per-
haps the simplest and most
cogent reply is presented in
the distinction made by the
Midrash that the bet is the
language of the berachah,
blessing, while the aleph is
the language of arirah, curse,
(Bereshit Rabbah 1:14).
In interpreting this distinc-
tion in its widest ramifica-
tion, we find more than a
philological explanation.
Numerically, the aleph repre-
sents one, and the bet stands
for two. In the very first let-
ter of the Torah — God's
blueprint for human exist-
ence — we already are of-
fered the choice between two
alternatives in interpersonal
relationships. .
Will man's life on earth be
dominated by the aleph, by
an egotistical reliance on his
oneness; by a self-centered
determination that the ful-
fillment of his desires, his
interests and his demands is
the raison d'etre of his life;
that the aleph of ani (me, I)
becomes the critical force of
existence?
Or, should human society
be predicated on the bet —
that symbol of the interaction
of two individual's working in
harmony, friendship and
mutual concern?
As Hillel phrased it in the
Mishna: "If I am only for my-
self, what am I?" The person
whose purpose in life is only
the gratification of his own
desires and wishes to the exc-
lusion of the interests and
needs of his fellow human be-
ings — such an individual
hardly fulfills his Creator's
blueprint for humanity.
Therefore, our Torah com-
mences with a bet and not an
aleph so that mankind in
general, and we Jews in par-
ticular, will be impressed
with the- sublime lesson that
it is the "two-ness" of human-
ity, rather than the "one-
ness" of the individual that

Morton F. Yolkut is rabbi at
Cong. B'nai David.

must determine the purpose
of God's creative act.
We find two profoUnd
examples of these all-
important alternatives pre-
sented to man at the very
outset of his history.
Of unforgetable impact are
the words of Cain to God's
question recorded in this
week's sidrah: "Where is Abel
your brother?" "I know not;
am I brother's keeper?" Here,
clearly and forcefully, is an
example of the type of human
conduct, represented by the
aleph, which sees no need to
consider duties or respon-
sibilities toward our brother
— only one's own desires and
demands are to determine
our way of life. The needs of
our fellow man are of no con-
cern to us because we are not
our brother's keeper.
On the other hand, later in
the first book of the Torah,

Shabbat Bereshit:
Genesis 1:1-6:8,
I Samuel 20:18-42

we encounter the lengthy and
moving story of Joseph and
his brothers. Here once
again, we are confronted with
the drama of conflicting
duties and desires. Neverthe-
less, when-Joseph is given an
opportunity to answer a
stranger's question, "What do
you seek?" his reply is forth-
right: "I seek my brethren."
It has been aptly said: A
man wrapped up in himself
makes a very small package.
The world was created with a
bet mandating each indi-
vidual with an eternal obli-
gation to seek the welfare of
his fellowman.
Happy are those who live
their lives true to the lesson
of the bet, the first letter of
the Torah, the letter of bless-
ing. These people not only
bring blessing to their fel-
lowman, they are blessed. For
unless we live in meaningful
measure for others — we
hardly live at all.

Exit Permits .
For Lembergs

The parents of flutist
Nicolai Lemberg received exit
visas from the Soviet Union
last week. Lemberg has been
in the U.S. since 1983 with
his wife, children and other
relatives, but his parents
have been denied permission
to emigrate five times.
Lemberg told reporters last
week that his sister's family
is also expected to leave the
Soviet Union soon, after seek-
ing permission for eight
years. The senior Lembergs
are expected to come to the
United States eventually,
while his sister's family is
seeking to emigrate to Israel.