3258 ORCHARD LAKE RD.
ENTERTAINMENT
681-3537
Open 9 a.m. to 9 p.m. Mon. Thru Thurs.
Fri. & Sat. 9 a.m. to 10 p.m.
Closed Sun.
Ripe For Radio
SERVING BREAKFAST • LUNCH • DINNER
Continued from Page 59
Asked if managing a full-
service station and a Top 40
station simultaneously pre-
sented a conflict, he said it
wasn't. "It makes you to be a
well rounded broadcaster by
working at the two (sta-
tions)."
When the ratings are good,
Berkowitz is happy, but he
doesn't get bent out of shape
about it. Instead, he puts it
all into perspective. "When
the ratings are good people
think you're going to jump
around and go crazy. I don't
because I've been doing it
long enough that I know that
the laws of gravity come into
play that whatever goes up
must go down and vice versa.
You can't enjoy them (good
ratings) when they're good.
It's how do you keep them
there."
Apparently, his method,
whatever it is, has proven
successful for both stations,
since each are consistently
among the top ten when each
ratings "book" is released.
Berkowitz is no stranger
when it comes to radio. A
speech and mass communica-
tions graduate of Boston's
Emerson College, the New
York-born Berkowitz did disc
jockey stints at a variety of
Boston radio stations, includ-
ing WROR, and at WPRO in
Providence, R.I., where he
was an intern, weekend disc
jockey, held a full-time air-
shift, was program director
and station manager. After
leaving WPRO, he went back
TRAY CATERING FOR YOUR NEXT AFFAIR OUR SPECIALTY
VUNIPII%E.
.
OMELETTES.
WAFFLES
[OUR 3RD LOCATION 29556 ORCHARD LAKE RD. BET 13 & 14--626-0804
15600 W. 10 MILE RD.
AT GREENFIELD (New Orleans Mall)
28505 NORTHWESTERN
AT BECK RD.
New Summer Hours: Mon.-Sat. " a.m.-4 p.m.
Sun. .8 a.m.-4 p.m.
Mon.-Sat. 6-4, Sun. 7-4
552-1100
357-2009
Facilities For All Occasions at Reasonable Prices
Mediterranean Kitchen
Invites You
Elegant Dinners
Like You Never Had Before!
Serving Continental Cuisine
Tuesdays Through Saturdays
Reservations Required
75 W. Long Lake Road at Livernois
North Ridge Shopping Center Troy
528-1220
JEWISH
•
NEWS
let your words
do the talking
in the
Call The Jewish News Advertising
Department at 354-6060
Gary Berkowitz, left, and WJR personality Warren Pierce
confer over some program notes.
to WROR in Boston, an RKO
General station, but missed
working for Capital Cities
Communications, Inc., owners
of WPRO. When an opportu-
nity opened up to work at
Capital Cities-owned WJR/
WHYT in Detroit, he grabbed
it.
"WJR is the crown jewel of
our company. It was really an
honor to be named to sit in
the chair for 'JR." He said he
hopes to have a long future
in Detroit — "as long as
they'll have me."
His interest in radio began
long before his college days.
It actually began at about
age 8 or 9, he recalled, when
A TANGLED WEB OF MYSTERY
AND INTRIGUE AWAITS YOU AT
THE HOTEL ST. REGIS
MONEY SAVING WEEKEND
INCLUDES:
* COMPLIMENTARY CONTINENTAL BREAKFAST
(Assorted Bakery Danish, Muffins, Bagels, Juices, Milk, Coffee & Tea)
* LARGEST INDOOR POOL IN AREA
(Whirlpool & Universal Exercise Room)
* FREE SHOWTIME MOVIES®
* DELUXE ROOM (up to 4 people)
$39 95
CALL
Plus Tax
Per Night
356-5500
HAMPTON INN—HOTEL
27500 NORTHWESTERN HWY.
SOUTHFIELD, MI.
Expires 12-30-86
Coupon must be presented upon arrival. Available Fri., Sat. or Sun. ONLY
Also Available For Group Reservation Use
po,
Friday, October 24, 1986
THE DETROIT JEWISH NEWS
Shrewd minds will delight in
the adventure — a challeng-
ing weekend mystery at the
Hotel St. Regis - Friday,
A
October 31 to Sunday,
November 2.
•7 i
l l 0
-1
wi
I■
■■
41MIM ,..411MIIIIN willIMINIL1
The scenario — A Study In
MilimPIPINEMPIPINPUIPIlimMIlminFIR
-0
,,, ; 1 . . , w+7,4,
c.,•*: r ■, 1 . g tw, 'i . at
K*; 1 = C*I4T■ 1 m rare
Sherlock — has been set.
'W. /' ''41I.AW
"Ire,
' , 4*
Sir
Arthur Conan Doyle has
ditnel St.
been accused of plagiarism
and it's up to you to
crack the case.
Meet your fellow sleuths as
the weekend commences
with an elegant sit down dinner
on Friday night. Festivities continue
on Saturday with Afternoon Tea, dinner
in the ballroom, and a Mystery Masquerade Ball. The case
comes to a close on Sunday at the English Hunt Club
Brunch, where the most diligent detective . will receive the
Grand Prize — a deluxe St. Regis weekend package. Gift
certificates for Afternoon Tea, the Caviar Bar, and Sunday
Brunch will also be awarded throughout the weekend.
$299/couple includes all accommodations and meals as desig-
nated. Tax and gratuities not included.
I
■
1
.
):.
,
Call us now for further information or to make reservations at
873-3000.
Hotel St. Regis • 3071 W. Grand Blvd.
Detroit • 313/873-3000
X--4 Rank Hotels,
London
his parents bought him his
first clock radio.
"It sounds trite, but I've
always wanted to be in radio
... I just loved listening to
the radio and decided that I
wanted to be a disc jockey. I
don't know what it was.
There was something about
that voice coming through
the box and growing up in
New York, which was a very
aggressive and competitive
radio market. It just sounded
like they (disc jockeys) were
having a ball ... and just
hearing this with all the ex-
citement, and jingles and fun
and contests. I just said one
day, 'Daddy, that's what I
want to do.'
However, his parents had
other plans. They wanted
him to be a professional, a
doctor, lawyer or accountant,
but they could not dissuade
him. "I just had this preoccu-
pation with wanting to be a-
disc jockey or being in the
radio business."
Because he was shy — al-
though one would be hard-
pressed to believe that now
because of his friendly outgo-
ing manner — Berkowitz
thought that he would pursue
radio broadcasting because he
could hide behind a mic-
rophone. "I've always been a
shy person and there was a
certain kind of fun to know-
ing that you could do all this
and nobody could see you.
You wouldn't get embarras-
sed."
Wasn't it frustrating to be
providing so much
entertainment without the
glory of being recognized in
public? Not to Berkowitz.
"That's why I loved it!"
Even though he's behind a
desk rather than behind the
control board and the "mike,"
he still finds the business a
lot of fun. "The best part of
the job is the fun aspect. It's
a lot of fun. It doesn't feel
like it's a job most of the time
. You're dealing with so
many types of people you
meet everybody in this job
from every walk of life." He
added that knowing how
much people depend on WJR