THE JEWISH NEWS

ENTERTAINMENT

HEIDI PRESS

Local News Editor

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ccording to his friends, Gary
Berkowitz has a right to be
cocky and arrogant. But,
they quickly add, he's really
just a regular guy.
At 35, Berkowitz has the re-
sponsibility for running two top De-
troit radio stations — WJR-AM and
WHYT-FM — in one of the country's
largest broadcast markets. And his
friends say, it is this responsibility
that may give one the impression
that Berkowitz is a tough guy.
"He's tough but fair," said Phil
Quartararo, vice president of promo-
tion for Arista Records, who worked
with Berkowitz in Boston, Provi-
dence, R.I., and Detroit.
"Gary is a winner. He's in an
extremely competitive position. His
goal is to win. He does what he
needs to do to win."
Quartararo added that the re-
sponsibility for running the stations
combined with Berkowitz's New
York "street smarts" leave one with

the impression that he has an "atti-
tude."
Jeff Elwood, marketing director
for Brass Ring Productions said that
because Berkowitz is a "take charge
kind of guy," one may misread him.
"He's cocky; he has to be," Elwood
said, but added that he can be soft
when he has to be and tough when
he has to be."
What Berkowitz does is direct
operations to keep the top-rated
Wilt and leading Top 40 WHYT sis-
ter station ahead of the competition
in the Detroit radio market. He does
this via programming, promotions
and marketing in addition to overse-
eing the daily operations of the two
stations.
The key to his success is that he
listens to his audiences. "You can't
let your personal taste run your sta-
tion. We program to • our listeners.
We do everything we can to find out
what they like and program it."

,

Although his parents wanted
him to be a doctor or lawyer,
Gary Berkowitz knew his
destiny was in radio

Continued on Page 64

WEEK OF OCTOBER 24- 3 0

P l. ACE S

GO IN G

LISTINGS WELCOME

Performing a pas de deux?
Screening a film? Staging a
play? If so, The Jewish News
wants to hear about it in our
new entertainment calendar,
Going Places. Send concert,
film, dance, comedy, club
and other entertainment ac-
tivity listings to Entertain-
ment Calendar, The Jewish
News, 20300 Civic Center Dr.,
Suite 240, Southfield 48076.
Items must be typed,
double-spaced and include
the time, date, place, admis-
sion charge of each event
and a name and phone
number of someone to call
during business hours. List-
ings must be received at
least two weeks prior to pub-
lication.

Southfield, Trio Unique, 10:30
a.m. Sunday, admission, re-
freshments, 354-4717.

University,
Hall,
Oakland
"Eliza Is the Fairest Queen,"
8 p.m. today, free, 370-3180.

DETROIT SYMPHONY OR-
CHESTRA: Ford Auditorium:
Mozart, Wagner program, 8
p.m. Thursday; soloists Mar-
vis Martin, Zehava Gal, John
Aler and Michael Devlin, 8:30
p.m. Saturday; admission,
567-1400:

FOLKTOWN: Southfield Parks
and Recreation Building, Mag-
pie, 8 p.m. Saturday, admis-
sion, 855-9848.

MUSIC

BIRMINGHAM-BLOOMFIELD
SYMPHONY: Seaholm High
School, Birmingham, Larry
Nozero Quartet, 8 p.m. today,
admission, 643-7288.

MUSIC STUDY CLUB: Or-
chestra Hall, pianist Yuvall
Fichman, violinist Ian Swen-
sen, 3 p.m. Sunday, admis-
sion, 545-6020.

LYRIC CHAMBER ENSEMBLE:
Edsel and Eleanor Ford
House, Grosse Pointe,
Romantic chamber music,
3:30 p.m. Sunday, admission
357-1111.

CONCERTS - IN - THE - GAR-
DEN: First Center Plaza,

FARMINGTON COMMUNITY
BAND: Harrison High School
"Halloween
Auditorium,
Spooktacular" concert, 7:30
p.m. Thursday, admission (free
with costume); 477-3596,
471-6441.

RENAISSANCE ENSEMBLE
AND OAKLAND U.
CHORALE: Varner Recital

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.44. NC U. lb, +111.,

THEATER

BIRMINGHAM THEATER: 211
S. Woodward, Birmingham,
Dancin, 8 p.m. today and
Saturday and 2 and 7 p.m.
Sunday, admission, 644-3533.

BRUNCH WITH BACH: Kresge
Court, Detroit Institute of Arts,
Japanese chamber music, 10
and 11:30 a.m. Sunday, ad-
mission, refreshments, reserva-
tions, 832-2730.

HYATT REGENCY DEAR-
BORN: Second Level, The
Club, original Neil Simon
classic, The Odd Couple, by
Jimmy Launce Productions,
8:30 p.m. now through Jan. 10,
admission, reservations, 593-
1234, ext. 2323.

.

NEW AMERICAN CHAMBER
ORCHESTRA: Orchestra Hall,
Friday Masterworks Series, 8
p.m. today; Varner Hall, Oak-
land University, Sunday reci-
tal series, 3 p.m. Sunday;
admission; 62-MUSIC.

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11:

MEADOW BROOK THEATER:
Oakland University, Richard
III, 8 p.m. today through Nov.
3, admission, 377-3300.

Continued on Page 66

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