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Defeat, Study Of Prejudice Pursued
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Special to The Jewish News
rejudice is kind of like the
weather. While everyone
talks about it, no one can
really seem to do anything to
Israel's Bar-Ilan University,
however, has decided to do
something to change that by
setting up an International In-
stitute for the Study of
Its goal is nothing less than
ridding the world not only of
anti-Semitism, but eliminating
all forms of prejudice against
other groups. All other groups.
Blacks and Catholics, women
and Irishmen, the British and
the Arabs, the poor and the rich.
The guiding light behind the
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effort is businessman Manny out and trying to show others
Winston, someone who's not the way.
Especially children. "First we
unused to big jobs.
Winston, who calls himself have to understand why kids res-
"the King of chachtkas" is the pond as they do, what makes
man responsible for creating and them hostile or angry and how
producing most of the little toys to bring them back around.
that are put in cereal boxes or Then we have to develop
given out at fast-food restau- classroom material. The hope is
rants to attract the attention of that by influencing children it
• may flow back to the parents."
Of course, talking about class-
Winston says it's not easy
coming up with ideas for toys room material and world leaders
that cost less than five cents to is talking politics, and Winston
produce and that will tickle the says he knows very well that pre-
fancy of a five-year-old. But he judice and hatred often are use-
estimates having produced more ful tools to achieve political
than 800 million toys that have
wound up in everything from
Kellogg's Frosted Flakes to
McDonald's Happy Meal Box.
meets man, the
And, he figures, if he can do accent is on what is
that, so, too, can he do some-
thing about prejudice. He de- different, not what's
cided to do something about it similar."
now, he said, because the time is
right. "We're at a point that one
of two things is going to happen. ends. "Prejudice has often been
Either man is going to learn to used to manipulate a group to
live together or we move closer make something happen. That's
to mayhem and mutual destruc- why anti-Semitism has always
been around. If you need a
Winston says he'd prefer the lightning rod for what's bother-
former and thinks we can ing people, the Jews are the best
achieve it if we learn not to hate thing to use. It triggers a basic
each other. Though, he admits, learned response."
And the perfect present exam-
that's working against human
ple of that, said Winston, is
"Whenever man meets man, Lous Farrakhan.
"Farrakhan is doing what
the accent is on what is dif-
he's doing with exquisite
ferent, not what's similar."
It's important to remember deliberation. He has little pas-
that because what it means is sion. I don't believe he hates
not only that everybody is pre- Jews. But he might as well, since
judiced but that everyone feels he is basing his appeal by taking
prejudiced against, said Win- a sense of hurt and channeling
ston, adding that Jews have it illogically towards the Jews.
never really understood that That's easy to do since the
point. "We talk 'to non-Jews perception of the world is that
about anti-Semitism and when Jews are a fair target so anyone
they express little or no interest, can do what they want."
And it is that sense, said
we can't understand it. To us,
talking about genocide is a 10 on Winston, that is at the heart of
the pain level yet we find others what he's trying to do.
"There are no instant break-
aren't horrified about it. The fact
is, that from their point of view throughs. But the idea is to
any discrimination they suffer in create some barriers that dema-
their job or education is a 10 to gogues have to wade through,
them and our suffering is a 2 or have to slug through so that
3. That's how it is for everyone." they can't just act at will.
"We want to set up conditions
The key, said Winston, is to
try to get each to understand that force them to justify
and then to feel the pain of the themselves to a whole host of
other. One of the main goals of people. We want to have more
the center is to bring together a questioning of their motives, to
wide array of figures — from cor- show that it's not acceptable to
porations,-communications, uni- use Jews as receptacles for
versities, the church, world hostility. We want to make the
government — and let them talk haters feel reluctant to go
to each other about their anger public."
It's a long process, said
and who they feel is against
them. All in an attempt to find Winston. And while he doesn't
the links of prejudice and then expect to eliminate prejudice
right away, he does hope to start
to do something about it.
The idea, said Winston, is not slowing it down.
"We're not going to get rid of
to assign blame but to come up
with a picture of what can be it. There's too much subliminal
done. "You will never get anyone prejudice, too many who have
to apologize for their role in the learned prejudice. I can accept
past. It's not in human nature. human nature, the need to hate,
They're not going to do that. We but I'm concerned about the ex-
need to change mindsets but not cess which turns to extremes, to
violence, war, genocide.
rub people's noses in it."
"It won't happen in one fell
Once the leaders understand
each other, said Winston, they swoop," he said, "but we need to
will then be role models going start taking the steps.-