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THE DETROIT JEWISH NEWS
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Friday, January 10, 1986 45
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fact, our offices are not adjoining.
They're on different floors of the build-
ing."
-I
.
Hughes is in charge of sales, mar-
keting and the development of new
products while _Sheila is responsible
for the day-to-day operations of the
company. Jon, the Potiker's oldest
child, also works in the business. As
vice president of publications, Jori
handled much of the work on the Israel'
editions of the. Entertainment Book.
Hughes agrees that the primary
reason for the company's even keel at
the top is that -he and Sheila decided
"not to do the same thinge at the same
time." "
"I' know we often view the same
situation very differently,", the presi-
dent explains. "So the trick is to make
sure that we channel that input in
positive directions."
So much for life at the office. To-
day, when the average work week
often exceeds' the normal 40 hours,
especially for those running their own .
business,' a substantial segment of
work is done outside the ciffice. For the
Potikers, taking work home has , pre-
sented some interesting challenges.
"I think there definitely were
some stressful, situations that en-
countered that we wouldn't have had
to deal with if we worked in different
occupations," Sheila says. "When the '
kids were young and there was a big
demand on our time in both directions
family and work, it could-reallY
get hairy.
-
"You have -to be a certain.type of
person in order to be able to cope with
that. It Worked out well for us, but
don't think it's for everybody?'
According to:Hughes, sons. Lowell
and Brian and daughter Jori excelled
at bringing Sheila and himself back
down to earth from the two-for-one
world they' created. The kids made
sure other subjects were covered at the
Potiker dinner table besides the latest
restaurant featured in tile book.
"Although there were times when
the kitchen table was overburdened
with both work and family matters, we
tried to make time at home with the
Continued on Page 56
Iro
wt.
ere are also coupons for Israel
Festival '86, the national show-
case for Israeli artists and enter-
t.ainers held each spring.
The book was put together
°flowing a year of extensive re-
search on places to dine, visit and
stay in the country. One unique
aspect is the inclusion of .
that one simple enough. He just
did what most Israeli entr
reneurs do matter of factly —
3
coupons list their }scounts ;5.
U.S. do
"Putting the p bell; in doliart
rather than shekels didn't hurt us -;
at all because the restaurants
r.
all looking for tourist traffic
; 8 j
Potiker explains.
e have T fine
dining restaurants, fast food re-
staurants, tourist attractions and
hotels."
The book is divided into three
geographic sections: Jerusalem,
Tel Aviv and the Haifa area.
dented the coupon mavens with
some interesting challenges. For
never run into before. But all in
instance, how do you deal with a
all, he feels the new venture
country where the inflation rate,
should be successful on both sides
which has begun to recede, is still
of the Atlantic.
in double digits?
"Not only that," he adds, "but
Potiker found the answer to my mother is in seventh heavem"