80
THE DETROIT JEWISH NEWS
Friday, November 8, 1985
From Acapulco, Mexico
NEWS
itelt
OR )1 1 1
Plea For Action
Continued from preceding page
sional representatives in Wash-
ington, he found that American
Jews are not putting enough
pressure on Congress to take ac-
tion and force the Soviet gov-
ernment to release more Jews.
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"There are millions of people
and you are silent. It is not
enough to come one evening a
year. You being here will not
count if we don't act," said the
founder and chairman of the
Soviet Jewry Education and In-
formation Center in Jerusalem.
Mendelevich said that it is
important to let President Re-
agan know that the only way to
pursue a peace plan with the
Soviet Union is to demand
human rights.
"The United States can not
establish relations with the
Soviet Union until there is real
freedom for Soviet Jews," he
said.
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Beauty In Israel: Putting
Nature To Good Use
BY HELEN HILL
Special To The Jewish News
The Queen of Sheba and
Cleopatra had beauty secrets
that were well-known in the an-
cient world; they treated their
skin with mud and spring water
brought specially from the Dead
Sea, at the time regarded as a
miracle substance. In modern
Israel the same rich mix is used
by cosmetic companies to make
creams and lotions that take
over where nature leaves off.
Though small by international
standards the home-grown
cosmetic industry in Israel is
fast gaining a reputation for in-
novative and high quality
beauty products which it exports
to countries like Switzerland,
Australia, Japan, South Africa
and the USA.
Mineral-rich water from the
Dead Sea area with its natur-
ally rejuvenating properties,
goes into several specialized
cosmetic lines. The LON com-
pany, one of the biggest in Is-
rael, have an appropriately
named Desert Spring range con-
taining water from Ein Bokek
and the Zohar springs. The
natural salts in the water re-
semble human blood serum, the
body substance that nourishes
the skin and gives it wrinkle-
free elasticity.
The Dead Sea is also famous
for the mud treatment. Covering
the face and body with a thick
later of black, mineral-laden
mud works wonders on skin
ailments and rashes and is espe-
cially good for dry skin. In its
raw state the mud is very strong
so several companies package a
refined, preservative-free ver-
sion for use at home.
The mud can be applied warm
or cold as a treatment for pain-
ful joints and as a beauty mask
that leaves the skin delicately
soft and clean. The Jericho Bath
Sales company package the mud
in shiny black pots and also
make Dead Sea Bath Salts for
the same beautifying and cura-
tive effects. Kibbut Ein Gedi, on
the shores of the Dead Sea,
sends the mud out in handy
plastic pouches and tubes for
home use.
Israel is a world leader in
growing Jojoba commercially.
This desert plant gives a fine,
odorless oil that's ungreasy and
has noticeable softening effects
on the skin. It's used in different
cosmetic guises; creams, lotions,
soaps and shampoos that are
exported from Israel.
Aloe Vera jelly from the
fleshy-leaved desert plant, goes
into a complete range of prod-
ucts in Israel under the Nature
Beauty label. An Israeli
chemist, Dr. Rosner, has dis-
covered the secret of stabilizing
fresh milk in beauty prepara-
tions and puts up to seventy
percent milk into lotions, masks
and creams. His company, Mod-
ern Cosmetics, also makes
natural-based products that
sound like an Israeli breakfast
with a high concentration of
cheese, honey, egg - and lemon
juice. Their cheese and egg al-
bumen mask is said to be the
first beauty mask in the world
suitable for dry skin.
World Zionist Press Service
Tourism
Revenue
Jerusalem (ZINS) — Tourism
revenue in 1984 amounted to $1
billion for Israel, according to
the Central Bureau of Statistics.
Some 1.25 million tourists vis-
ited Israel in 1984, and hotels
booked their rooms for the
equivalent of nine million
nights, 500,000 fewer than in
1983. However, increased prices
kept hotel revenues at the same
level. The number of rooms re-
nted was less than 50 percent of
capacity, and the number of
hotel rooms in Israel climbed
from 27,000 in 1983 to 30,000 in
1984.
Image Suffers
Tel Aviv (ZINS) — Zeev
Schiff, military affairs analyst
for Haaretz, writes that military
analysts have become more crit-
ical of the Israel Defense Forces
since the Lebanon War.
Schiff says, "The Lebanon
War shattered a certain myth
which prevailed for many years
among foreign armies regarding
the IDF ... The practical conse-
quences are the weakening of
the image of Israel and the
IDF."