L-J • ,4 • .•••••-7-•• Friday, September 6, 1985 THE DETROIT JEWISH NEWS RISUM 172254F 1 4 We've been in this business for a Long Time ... ciency replaced "heart" in Jewish fund raising? Horowitz says no, his critics say it's an issue, and Silberman suggests a wait and see approach. The author is, as he concedes, less reticent in attacking what • he identifies as shoddy, mis- leading scholarship. As updated material about American Jewry kept on coming in to Silberman — some still unpublished — he was astonished, and gratified, to find that some of his more op- timistic hunches, especially on intermarriage and fertility, were being borne out to an unex- pected degree by newly verifi- able facts. He has worked out a simple, generally accepted model for projecting national trends from available data. 1 the business of making your most important memories Last Forever. tested use of the 32 percent figure because "the margin of error and the nature of the weighting system would be too great," Silberman explained. Even so, Dr. Robert Gordis, writing on Jewish demography in Midstream, cited the NJPS figure, adding, "I know of no convincing refutation." Says Silberman:4,k That's a fascinating reflection of American Jewish in- sistence on pessimism." Was he completely surprised to discover such discrepancies in widely quoted figures? "I was somewhat suspicious, but I had no reason to question the data at first. Yet it did occur VIDEOS for WEDDINGS BAR/BAT MITZVAHS SPECIAL SOCIAL EVENTS iation gif TOdliCt LO/2.1 979.9232 THE CLI P RY BA IGTO •SCHOOL SPIAL EC Tuesday-Saturday 9-5 19011 W. 10 Mile at Santa Barbara, Sfld. 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TIME "When the scholarly data coincides with your journalistic instincts, it's nirvana," Silber- man admitted. ."Data that con- firmed judgements I had earlier made as a journalist just became available in the last six to 12 months — another reason for delaying the book." First of all,- said Silberman, "our level of intermarriage is a lot lower than has generally been seen; it was about 24 to 25 per- cent in 1981. There has been a rise of about Gne percentage point per year since 1971, but there are indications that the in- crease has about run its course and may be stabilizing." It's not that problems of inter- marriage don't exist, but the ac- tual figures are far, far below the 40-60 percent firgure that has commonly been bandied about. "Yes, intermarriage has increas- ed, but it hasn't gone through the roof," Silberman , said. "One figure on which all pro- , jections had been based had been the National Jewish Popu- lation Survey (NJPS) in 1977, which said that intermarriage had jumped to 32 percent be- tween 1966 and 1977. It turns out that that figure had been to me that the 32 percent figure made no sense. What that figure was saying was that in a ten year period, intermarriage had increased five and a half times. Human behavior just doesn't change that radically that quick- ly. It just defies human com- prehension." The same thing was true in terms of the Jewish birthrate. "When I was lecturing a few years ago," Silberman recalled, "I used to start by - saying, 'I have good news and bad news. The good news is that aftvival of Jewish religious and cultural 4t „ life is in progress. The bad news is that there might not be enough Jews around to sustain it.' "I was wrong," he said. There was indeed a change in the Jewish birthrate in the 1960s and 1970s. People abruptly postponed the time at which they married and the time at Time is the enemy of all things fresh. And, of course, ground coffee is no exception. Recognizing that freshness is fleeting, Maxwell House set out to cut down the time between grinding and packing. In doing so, they have successfully created their freshest coffee ever. which they had children. A statistical "quirk," tnuse Silber- " man's term. Demographers have always assumed that when childbirth is postponed, there will be fewer children. Demographers during the past decade have therefore been predicting a Jewish fertili- ty rate of between 1.2 and 1.5 children per couple, but it didn't out that way. Women who ,tur ► based on only 83 cases nation- wide. Bernard Lazerwitz, the - waited until 30 or later to have children had them quickly demographer in charges of their NJPS sampling, formally pro- • Continued on next page THE STORY SO FAR. 7fI L After a coffee bean is c;,, ' roasted and ground, it reaches its very peak of freshness. That's why, after grinding, it is essential to seal coffee into a can as quickly as possible. But, until now, freshly ground coffee had to waft before it could be vacuum packed. And as it waited, time took its toll on precious freshness and aroma. MAXWELL HOUSE Now packed sooner. Ireshetwith the • . Fresh law1Cpacket. • , ll‘kithout the Fresh Lock packet. TIME BETWEEN GRINDING AND PACKING. MAXWELL HOUSE BROKE THE TIME BARRIER. Now Maxwell House has found an exclusive new way to pack coffee \ immediately after grinding. It's called the Fresh Lock'" packet. It allows Maxwell House to pack coffee sooner than ever before. Literally within minutes of grinding. 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