promotional value of these shows —
1,500 pages of editorial in the world
press, plus radio and television —
haute couture brings a special luster to
all our activities,"
For every dollar a couture conglom-
erate loses on a high fashion show, it
can make $100 on ready-to-wear and
$1,000 on perfume, Direct sales of
couture fashion are nothing compared
to the astronomical sales of accessor-
ies, fragrance and spin-off products
such as car Interiors, home furnishings,
airplanes and chocolates,
All of this is not to deny the beauty
of the clothes and the importance of the
trends that are set during the course of
each season's couture collections, The
simplicity and youthfulness of the cur-
rent collections point to the new,
younger couture customer who is able
to wear slimmer, simplified styles,
There was a strong movement to-
ward more relaxed fabrics with wool
jersey topping the list, Tailored and sim-
ple for day, beaded and bejeweled for
evening, it was a key element In most
designers' collections, Also, soft, sen-
suous panne velvet was another hands
down favorite, with laces, lames and
brocades used frequently for the most
formal eveningwear,
While color was an important ele-
ment in each collection, black and
charcoal tones were also favorites for
day and night, Ungaro's soft pastel
shades for evening dresses and Saint
Laurent's fly-away evening jackets in
candied pastel tones are among the
more memorable trendsetters,
The long tunic worn over a short, slim
skirt is an important new shape that
emerged from Yves Saint Laurent as
well, The theme of long over short is
certain to gain momentum during the
months ahead, And the turtleneck,
whether in wool jersey, silk or velvet,
was another important reemerging
shape,
While the appearance of strong,
padded shoulders Is nothing new, a
new emphasis on the waistline added
a shapely dimension to the silhouette,
A bevy of nipped•waist suits with
Shapely peplums or Amodeusltyle
frock coats appeared in *wool olloc.
tons, most notably Ovenchy, Ungaro
and christien Dior,
In plow of the loose-fitting and
waistless Chemise, a dress style which
has made couture headlines for the
pat few seasons, the inoionty of the
couture dooms were fittiO 49se 'IQ the
may, Many were wrapped at the hl p,
slimmsr, more woceful
fer000)9
ihspe jinO 4nhancin the KUthfylnow
of # reyit#Ii couture,

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