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Continued From Preceding Page
publicly announce the dates of each
show,
Only a few years ago, the interna-
tional fashion industry was bemoaning
the death of couture, But the dramatic
turnaround in the business has
awakened interest from wholly new
sectors of the market, such as major
American department stores, Saks Fifth
Avenue, I Magnin and Bloomingdale's
representatives attended the recent
collections for the first time,
Yet even though sales are up, haute
couture is still a financial loser, It has
been called the "world's most
glamorous loss leader," The truth is
that few designers make any money at
all on their couture business, The ex•
orbitant cost of production, labor, and
presentation bring the profit margin
down to the ground,
"You can't make a profit on a bead•
ed evening gown when you spend
over 300 hours on it," explains Mr,
Mouclier, "But when you figure In the