16
THE DETROIT JEWISH NEWS
Friday, June 7, 1985
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Top Of The Ladder
Continued from Page 15
grew up only blocks apart from
each other in a suburb of St.
Louis, and when both headed
east for college, "I thought,
here's a bright, young, pretty
girl who I can be with during
the year at college and at home
during the summer."
For the last 26 years together,
they've formed a partnership
that has produced four children
(only one still lives at home)
and a very successful, two-
career marriage.
Wherever her husband's in-
ternational assignments took
them, Glenda pursued her own
professional interests. She is
fluent in Spanish, Portuguese
and French, and in Venezuela
was the director of a cultural
exchange program. She has also
taught, been an art editor,
owner and operator of an art
gallery, and most recently has
become publisher of Michigan
Woman, a new magazine for
working women across the state.
Glenda is becoming so well-
known for her professional pur-
suits that her husband jokes,
"I've often thought that no mat-
ter what I do in my life, my
tombstone will read, 'Glenda
Greenwald's husband.' "
Actually, he has nothing but
encouraging words to say about
his wife and family. "Glenda's a
very bright, very creative
woman. I sometimes think she's
a real-world Walter Mitty. She
dreams dreams but then does
them."
As everyone this side of a car
plant knows, the auto industry
and Chrysler in particular have
made a resounding recovery.
Greenwald is recognized as the
financial mastermind behind
Chrysler's turnaround, cul-
minating in paying off its loans
seven years early and then re-
porting back-to-back record pro-
fits in 1983 and 1984. Last
year's net profit of $2.4 billion
exceeded the company's profits
in its entire 59-year history
combined.
Automotive News, one of the
bibles -of the industry, named
Greenwald to its 1984 Auto
All-Star team, calling him "the
best of his breed at fielding his
position."
In a separate interview, Dave
Smith, the well-respected vete-
ran auto industry observer and
editor of Ward's Auto World,
pays him a high compliment. "I
don't consider him stictly a
numbers man. He's very good at
that, but I think he has a very
good understanding of labor re-
lations, product, and a lot of
other things."
Now that Chrysler has made
a complete recovery, Greenwald
reflects on the past and looks to
the future personally and pro-
fessionally.
"For the last several years
I've felt that the best way I
could contribute to the commu-
nity was to do what I could do to
get Chrysler back on its feet. I
have a little more time now, and
I've been thinking more and
more about the importance of
giving back — giving to the
community."
Gerald Greenwald:
Chrysler heir-apparent?
Greenwald has become more
active in United Foundation ef-
forts in the Detroit area. As
general chairman of last year's
OF Capital Fund campaign, he
helped raise $22 million bene-
fitting 11 hospitals and hun-
dreds of voluntary agencies, in-
cluding the Jewish Vocational
Service and Community Work-
shop, Sinai Hospital's Shiffman
Clinic, the Jewish Community
Center, Fresh Air Society and
Jewish Family Service.
He's also a director of the Re-
naissance Group, finding new
ways to help revitalize Detroit.
"I've been thinking about Israel.
My kid brother and his family
are there, and my parents have
retired there. I wish I had a lit-
tle more time. Maybe I should
do more."
And now that Chrysler is
healthy, and its chairman, Lee
Iacocca, winds down more than
40 years in the auto business,
the inevitable question arises —
is Greenwald the next Chrysler
chairman?
He's certainly next in line by
virtue of being vice chairman
the past four years. He's prob-
ably the most visible number
two man in the industry, fre-
quently traveling around the
U.S. and Canada to speak at
company plants, to civic groups,
the financial community, and
occasionally testifying in Wash-
ington. Dave Smith says
Greenwald "has the full confi-
dence and respect of Iacocca,"
who is probably the most
dynamic industrial leader to
come along since the first Henry
Ford. Many industry observers
feel that Greenwald is already
responsible for running the
company's day-to-day opera-
tions.
Should Greenwald ascend to
the top, it would be a historic
moment, not only for the com-
pany but for the industry. Never
before has there been a Jewish
chairman at a Big Three car
company. In fact, for many
years it was rare to find Jews in
any high-profile positions in the
auto world.
Greenwald treats his circum-
stance both carefully and mod-
estly. He admits, "Maybe I am a
Continued on Page 18