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THE DETROIT JEWISH NEWS

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Friday, March 8, 1985

47

SilLPIEDS

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Call The Jewish News

354-6060

Hershel's Deli on W. Big Beaver
just east of I-75 in Troy . . . with its
,5700 square feet next to Drury's
Motor Inn.
, Owner is Harold Butler, one of
/ Denny's founders . . . who then
opened the Jojo's group . . . Her-
shel's is the third in what is ex-
pected to be a large chain .. .
Other two eateries are in Califon
laia.
The Troy operation cost over $1
million . . . and looks it . . . seating
154 including seven-seat counter
. :7*-. in a breathtakingly gorgeous
atmosphere of gleaming white,
black and gray tile, black wood
around dark burgundy booths,
black carpeting with small white
pattern . . . Walls graciously
'adorned with art deco paintings,
half drapes softly covering win-
'clews onlooking Big Beaver .. .
and a ceiling giving the '40s and
50s look.
Imagine . . . most of the restau-
rant was shipped in by pieces from
California
. . . put together in a
,
very
lavish and impressive set-
.
fli.g.
The kitchen area is a sea of
himmering stainless steel .. .
-conditioned in such a way that
0 air ever hits the stoves .. .
ere is not a microwave to be
and . . . and behind the counter
ea is a floor with recessed alu-
'num grate . . . We were im-
ressed by the policy of anybody
kitchen who touches food must
ear cap or head-covering.
Randy Moya, corporate kitchen
upervisor, is a knowledgeable
ung man . . . with pride in his
ork . . . Kelly Brown is local
rvice supervisor . . . making
e everything goes in tip-top
ape . . . and Dave Loesser, gen-
ral manager, an experienced
ead with know-how ability the
ployees respect.
Those desserts made at Her-
el's have already become of
'de note . . . and espcially since
ey can be gotten 24 hours a day
. cheesecakes, whipped cream
ke, baked custard, layer cakes,
read pudding, cream puffs,
apoleons, eclairs, carrot cake,
ew York egg creams, shakes,
das, sundaes, floats, etc. . . . for
ople who throw calorie counts to
winds.
Entering Hershel's is an ex-
erience in itself . . . There on
bur immediate left is a full bak-
I ry section . . . with challahs
i i mong various breads, brownies,
okies, cakes, bagels, rolls,
anish, pastries, etc., etc., etc.
You've often asked us why
ere isn't a 24-hour deli . . . espe-
ally one where desserts can be
1)tten at any time . . . Well, Her-
).el's New York Style Deli is here
. 22 burgers . . . 19 regular
ndwiches . . . 15 combos . . . 10
ieese melt sandwiches . . . hot
didwiches . . . even chili con
r ime . . . 13 deli dinners .. .
aside orders . . . 31 eggs or
ielettes . . . over 350 items .. .
i hours a day . . . seven days a
l eek . . . Even fried matzah is
rved year-round.
The chain of Hershel's New
irk Style Deli and Bakery is ex-
ccted to reach 15 this year.
AS THE CLICHE goes,
ey're a hard act to follow . . . But
e word impossible has never

IS

•been used with this saying . . .
Therefore, Original Irving's, or
Irving's on Greenfield, north of 11
Mile, can survive without former
owners Rose and Irving Guttman.
All that new owner Allen
Cohen needs is the right combina-
tion . . . and he may have found it
now with Detroit-born Tom Pip-
kin who has quickly become gen-
eral manager . . . Tom has the res-
taurant experience necessary to
put pieces together properly in
what might have been an un-
workable jig saw puzzle.
He was district manager for
Denny's in Orlando, Fla. seven
years . . . ran a chain of sandwich
restaurants in Ft. Lauderdale,
Orlando and Longwood, Fla. . . .
and most of all, a delicatessen
here before leaving for Florida in
1974. •
Al took over a very successful
operation on Feb. 6 . . . and Tom's
purpose is to retain or even up-
grade the Original Irving's con-
cept.
Many of the world's best chefs
are responsible for prize pupils
who learn the master's creativity
. . . and can perform with equal or
close dexterity . . . Rose Guttman
has few peers when it comes to
Jewish-style cooking . . . and was
a good teacher of Terry Selman,
who watched with eagle-eyed ag-
gressiveness in learning what she
could . . . We tasted the stuffed
pepper made by Terry
and it was a carbon copy.
Our evening waitress is one of
the finest of all . . . Margo
Thompson . . . very efficient, con-
genial, fast, personable and atten-
tive . . . She's the type of waitper-
son you know will make the meal
even more enjoyable.
Curt Norman, van-dyke'd coun-
terman, is a reliable asset in help-
ing Tom with purchasing at Orig-
inal Irving's.
You must try the cheesecake
. . . The varieties are baked by
Joan Fraut at her Pie Place locale
on Evergreen and 12 Mile in
Country Village Center . . . dee-
lich-us.
Large strides at Original Irv-
ing's are now being made to retain
its image . . . Most of the former
employees are still there . . . and
know how to cope with a suc-
cessful operation . . . Day busboy
Michael Izzard has become a
waitress' clean-table dream . .
he's real good . . . and they ap-
preciate it . . . People don't sit at
messy tables . . . and Mike makes
sure there aren't any.
There seems to be more of a re-
laxed atmosphere at Original Irv-
ing's now that Tom has taken over
as general manager . . . This, my
friends, does so very much to
bring customers back.
That name, Original Irving's,
may be changed.
THERE ARE HAPPY
HOURS and there are Happy
Hours . . . Most of them last three
hours . . . and some look like they
never should have started in the
first place . . . Now comes what
may well be one of the longest
Happy Hours around . . . 11 a.m.
to 7 p.m. . . . With hot hors
d'oeuvres, cold cuts, reduced
drink prices and whatever else
needed to make people happy.

Continued on next page

ROCKY'S

PIZZERIA

Italian-American Food

10517 W. 7 MILE, East of Meyers

864-8553

STILL SERVING THE
BEST FOOD IN TOWN!

TRY OUR GREAT PIZZA
WITH CORNED BEEF

Sheraton Oaks Sunda* Brunch
10 a.m. to 2 P.M.

Chef's de Cuisine

A magnificent array featuring all your
breakfast favorites including hot entrees,
made to order omelettes, smoked fish,
specialty salads, pastries, and much
more. Featuring live Entertainment for
your listening Pleasure.

ON THE BOARDWALK
Orchard Lake Rd., South of Maple

855-0190

Let Us Create Your
Next Affair

•
•
•
•

Adults 58.95 Seniors 57.95 Children 54.95

Bar Mitzvah • Anniversary
Bat Mitzvah • Birthday
Wedding
• Sweet 16
Shower
• Banquet
4 All Occasions

A.Qe 5 and under complimentary

„...

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What ever
happened to
Tevye's
grandchildren?

.„ 4

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Reservations Recommended
348-5000 Ext. C93

Sheraton-Oaks

Hotels, Inns & Resorts Worldwide

The hospitality people of

27000 SHERATON DRIVE

NOVI. MICHIGAN

.

'

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ITT

313/348-5000

11.111nellr

• • • • •

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11

•
a

AKERT

flershel's

'WW

BREAKFAST ALWAYS

Welcome to our New York-style deli! Hershel's is a full-
service delicatessen and hot bakery.

Whether you are looking for a delicious hot corned beef
sandwich or a toasted bagel with cream cheese, we have
them, plus two hundred fifty other items to choose from
twenty-four hours a day.

■

•

I ike so many American Jews,
-.
_they're upscale, sophisticated
jand well-educated. Exactly
like the readership of the Jewish
publications the Joseph Jacobs
Organization represents.
In fact, a recent PRIZM study
proves that 74% of our readers are
among the top prospects for travel
and financial services, quality
branded foods and liquors, home
entertainment equipment, and
cosmetics.
No wonder TWA, Delta, Pan Am
and American Airlines as well as
Avis, General Foods, R. J. Reynolds,
Kraft, Procter & Gamble, Nabisco
and Paddington know it pays to
advertise in Jewish publications.
Just like Tevye, there's a great
story to tell about his grandchildren.
To hear it, call Richard Jacobs or
Bruce Baff at (212) 687-6234. Stop
fiddling around and do it now.

The Joseph Jacobs Organization

60 East 42nd Street, New York

•

•

Hershel's in-store bakery offers a variety of fresh breads,

bagels, cakes (decorated if you like), cookies, Danish pas-
tries and other tempting treats.

Hershel's deli case is full of meats, cheese and salads.
Having a Bar Mitzvah or a party? Let Hershel's help cater the
event. In a hurry? Let us make you one of our far–astic
sandwiches to take with you.

■

When Hershel's is a part of your dining experience, we
want to make it the very best.

"HERSHEL'S —

SUCH A DEAL"

585 W. Big Beaver Rd. Just East of 1-75
Troy, MI 48084
524-4770

Adjacent to the Drury Inn

Across From Troy City Hall

OPEN 24 HOURS

Also In San Bernadino and Fullerton, Calif.

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