14 Friday, February 15, 1985 THE DETROIT JEWISH NEWS A nd the American- trained rabbi, a founder of the 'Mal teshuva' yeshiva movement in Israel, is hoping people will ask him the questions. BY GARY ROSENBLATT Editor Craig Terkowitz NOACH WEINBERG HAS THE ANSWERS Like the Marines, Rabbi Noach Weinberg is looking for a few good men. His mission: to save the Jewish people. Weinberg's "army" is in fact several hundred students in Israel, the U.S. and Canada'who study at Aish HaTorah (the fire of Torah), the yeshiva he found- ed in Jerusalem in 1974 and which now has branches in Los Angeles, St. Louis and Toronto. To Rabbi Weinberg the task at hand is as simple as it is com- pelling: "We have to be Paul Reveres, shouting 'assimilation is coming,' he says. "Some- one's got to wake up the Jewish people. I am dedicated to Jewish survival. The way to achieve that is to make our children proud to be Jewish." A large, handsome man of 55 with an engaging smile and bright eyes behind his full gray beard; Rabbi Weinberg, better known to his students as "Rav Noach," exudes the confidence of a man who has The Answers. All he needs is an audience, the people to ask The Questions. He is in America this month, seeking recruits and, resources for his yeshivas, and eager to share his views — and be chal- lenged on them — by anyone in- terested. (He will be in the Detroit Jewish community this weekend making several ap- pearances. (See sidebar for schedule.) Rabbi Weinberg is perhaps best known for founding the first baal teshuva yeshiva in Israel, a school specifically for young American Jews on a spir- itual quest and with little or no Jewish education or back- ground. That was back in 1966, and "we started with five kids. Everyone thought I was nuts," he says with glee. The success of the yeshiva was followed by the creation of other such programs and the beginning of a renais- sance in Orthodoxy, with a growing number of young people from non-observant homes choosing an Orthodox lifestyle. Rabbi Weinberg's ex-. pertise is in appealing to young people's intellect and their dissatisfaction with materialism as an end unto itself. "Reb Noach marches to his own drum, to the degree pos- sible within the framework of the halacha (Jewish Law)," notes Janet Aviad in her book Return To Judaism: Religious Renewql In IsraeL She describes him as distinctive in his style and the force of his personality, "a titan in the development of baal teshuvah institutions" who has "mastered the techniques of salesmanship." Indeed, in an interview with the rabbi, one can see how he has developed his technique, posing questions whose answers lead to an inevitable conclusion. For instance, he'll ask: "if you had a perfect father who loved you and had all the wealth in the world, would you keep in touch? From there he quickly explains that God, our Father, asks only that we keep in touch with Him. He stresses the importance of definitions in any theological discussion. "What do you mean by words like 'love' or 'belief' — it's important to be clear and set the ground rules." Rabbi Weinberg begins with the assumption that the West- em world is ill, that society is af- flicted with confusion, loss of purpose and a lack of ethical standards. Judaism, 'he believes, is the island of sanity in an in- sane world. If he can only show people the confrontation be- tween modernity and Jewish tradition, a contrast in black and white, he is certain he can set them on the proper path. The sad fi-dt, he believes, is that modern Jewry is caught up in the false values of the West. According to the rabbi, despite the clear signals from sociolo- gists and demographers as well as rabbis and scholars that Jews are falling victim to assimilation through inter-marriage and iner- tia, there is a lack of desperation in the organized Jewish com- munity to save our past and our future. "Secretly, there's a lack . of self-confidence among our Jewish leaders," he says. "They don't know how to deal with the problem, perhaps they don't understand how serious it is." It is so serious, he maintains, that if no solution is found, the Jewish people may disappear completely. "Young people today don't see a relevance to Judaism, it's not a source of pride. They view it as a backward form of Chris- tianity. Our job is to instill in them a source of pride in being Jewish." To accomplish this, Rabbi Weinberg combines a unique blend of Talmudic logic and Madison Avenue jargon in stating his case and cause. "Judaism had a monopoly on education for centuries," he says. "Our people were always literate when the rest of the world was not. But when you have a monopoly, like we did,