Friday, January 25, 1985

THE DETROIT JEWISH NEWS

FANTASY

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"Where Fit Is Foremost"

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Trading Fantasy

Continued from Page 45

57

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more. They think, 'How am I
going to play against a 6'8"
former NBA star?' "
A Lions camp in which the
goal was to run one play dur-
ing halftime of a game at the
Silverdome was in the works
until Lions' management
changed their mind and can-
celled the football fantasy.
While the sizeable contin-
gent of Jewish people who
signed up for the baseball
camp didn't surprise Lewis,
the five Jews who showed up
for the hockey camp did. Then
there were those sports nuts
like Joel Garfield who took
part in both.
"My wife and I have an
understanding," the 40-year-
old Southfield insurance agent
said, referring to his pursuit of
imaginary athletic superstar-
dom at this stage of his life.
"She goes off on her own, pur-
suing her interests, and I fol-
low mine."
Garfield was pleasantly
surprised to find that the
former Red Wing greats, con-
trary to their reputation as a
rough bunch of hockey.
players, "were the finest group
of gentlemen I have met in my
life — real mentschen, espe-
cially the Canadians."
Meanwhile, turning fantasy
into reality has occasionally
created a conflict of interest
for Lewis. When the Tigers
won the World Series last Oc-
tober for the first time in 16
years, Jerry Lewis the
baseball fan was ecstatic. But
Jerry Lewis the businessman
was worried.
"I thought that last year's
championship might hurt us a
bit," Lewis said talking about
his expectations - for the 1985
Tiger fantasy camp. "I thought
it would take some of the ap-
peal, some of the glamour,
away from the 1968 team."
But that apparently hasn't
been the case. For Lewis and
those like him, the dream lives
on.

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"Playing the two roles (camper and administrator) was tougher than I
thought it was going to be.

things straightened out and,
really, all I wanted to do was
play. But we were lucky. In the
group we had, not one guy was
a jerk. No one caused serious
problems for the ballplayers."
Lewis added that he took his
cousin and a couple of other
people down to Lakeland to
"do most of the shlepping, set-
ting up for meals and things of
that nature."
The unexpected popularity
of the baseball fantasy camp
prompted the two
businessmen into trying what
they felt would be natural
follow-ups, namely similar
camps using football, hockey
and basketball as backdrops.
"It didn't take Einstein,"
Lewis said, "to figure out that
this thing had possibilities.
Detroit is, after all, not only a
great baseball town, but a
great sports town in general."
However, at this point
Sports Fantasies Inc. is only
batting .500. Last fall's hockey
camp, which culminated in a
"fantasy game" against Red
Wing old timers at Joe Louis
Arena following a regularly
scheduled Red Wing game
(fans who purchased tickets to
the real game were invited to
stay over), was an unqualified
success. But fantasy camps for
football and basketball didn't
click for various reasons.
"Baseball, without ques-
tion, is the most adaptable
sport for this kind of camp,"
Lewis believes. "But it really
surprised me when the Pistons
camp fell through." That
event, which had been
scheduled for August in
nearby Windsor, drew only 20
responses from interested par-
ticipants.
"I think the problem with
the basketball camp was two-
fold. First, Windsor doesn't
have quite the 'same appeal as
Lakeland does in the middle of
the winter. Secondly, guys my
age just aren't playing tough,
competitive basketball any-

7

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\ PRICES & ITEMS EFFECTIVE THRU JAN. 31. 1985. NO SALES TO DEALERS.

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