30
Friday, January 25, 1985
BE A WINNER, RAY
THE DETROIT JEWISH NEWS
THE Cliffs Fos
A Diamond...
The gift that outshines
all the rest
Whatever the occasion...maybe no occasion
at-all. There s no other way to say so much,
so completely. A diamond dazzles her with
love...and fires up the special feelings
that brought you together. Whether
you choose a marquise, brilliant, pear
shape or emerald cut, in one of our
many stylized mountings, you're
sure to find one just for her.
All specially priced below retail .
1 1
4
SEY/VIOUZ
IMPIANto
The Diamond People For Over 50 Years
645-9200
Call The Jewish News
Today
354-6060
LIGHT SIDE
Fritos To "Fiddler"
"Just Like
Downtown"
Wadi/ate
LUGGAGE
Now in Southfield
29181 Northwestern
at 12 Mile, Franklin Plaza
352-1760
101 Cadillac Square
Downtown Detroit
962-7518
30555 SOUTHFIELD RD CONGRESS BLDG SUITE
ONE BLOCK SOUTH OF 13 MILE 120.API 100
SPECIALIST:
COMMERCIAL
BUSINESS
LOCATIONS
BUY / SELL / LEASE
569-3333
JONATHAN D. BRATEMAN
FARBMAN/STEIN & COMPANY
15565 NORTHLAND DR. • 200 WEST, SOUTHFIELD, MI 48075
BY MICHAEL ELKIN
Special to. The Jewish News
For years, Avery Schreiber has _-
shared his vehicle with
Playing the harried cab driver
who always seemed to pick up the
neurotic Jack Burns as a
passenger, Schreiber delighted
audiences with his New York/
Jewish wit and sarcasm.
Last fall, Schreiber had a
different problem. His current
vehicle — a horse-drawn cart — is
carrying on without horse. And
Schreiber, as the put-upon Tevye
the dairyman in Fiddler on the
Roof, was carrying on, partying
with God about life's constant
kicks in the pants.
He was doing this at the Pocono
Playhouse in Mountainhome, Pa.,
and at Bucks County Playhouse
in New Hope. But, in a way,
Schreiber has been traveling with
Tevye all his life.
Avery Schreiber's comedy routines
"As a child, I used to listen to
have run from cabbies, to
my grandmother read me the
commercials, to Tevye the Milk
Sholom Aleichem tales in Yid-
Man.
dish," Schreiber says. "Then they
I
Forward.
were published in the
he is probably best known as the
fell in love with Tevye long ago."
Cruncher, the commercial char-
But at 49, Schreiber feels he
acter munching his way through
may just now be understanding
bags of Doritos to fame and for-
the character for the first time. "I
tune. Schreiber just signed for his
was asked to play the part 15
eighth year with the company.
years ago but I felt I didn't have
"If I did the greatest King Lear,
the tam," he says. "But now .. .
they'd still say, 'Isn't he the guy
my children just left home for col-
who used to say `Cheese'?' But I
lege, and I feel I have a better
really can't knock it."
understanding."
He is not about to knock the free
Indeed, Tevye is familiar with
time he and his wife, Shirley, a
losing his daughters. "There are
psychotherapist, have, now that
certain parts of the man that tear
the kids are in college. "We feel
me apart," Schreiber says. "When
free to travel again," he said.
it comes to his children, Tevye
For now, his flights of fancy are
tries. to hide behind tradition. I
limited to anatevka. Is there any-
knew guys like that — the
thing that would make Schreiber
neighborhood where I grew up
feel like raising a toast and shout-
was filled with people like that."
ing L'Chaim? "Yes," he says,
Schreiber understands Tevye
laughing, "when my children get
on other levels. "I don't see him as
married."
the wizard he sees himself,"
Schreiber adds.
He sees him more as a feeling
family man. "We didn't make
Tevye as physical as he has been
in the past," says Schreiber. "It's
Cultural Unit
not like Zero." Zero is Zero Mostel,
Is Dedicated
the late performer who originated
the role. "This production had
Tel Aviv (JTA) — The Golda
more of a storybook feel to it."
When it comes to storybook Meir Cultural Center was dedi-
cated last month at a ceremony at
tales, Schreiber's is one for the
books. The bear-like performer the Tel Aviv Museum. The center
akin to the Lincoln Center in New
has moved from one success to an-
York, will be built on a 35-acre
other, starting out in his native
plot of land next to the museum
Chicago as a member of the
notorious Second City comedy and will be an addition to the
museum-municipal library com-
group, playing there from 1960 to
plex.
1965. He segued to San Francisco,
The Meir Center will contain
performing with the Committee
separate auditoriums for opera,
and then into Los Angeles and
theater and musical perform-
Broadway with Story Theater's
ances. It will be the largest cul-
production of Ovid's Metamorph-
tural center in the country, ac-
oses. There have been many tele-
cording to the municipal plans.
vision and movie roles, including
Caveman and The Last Remake of
Beau Geste.
Construction
But it was as half of the
Schreiber and Burns comedy Controversy
team that set his career's meter
really ticking. The sharp give-
Jerusalem (JTA) — The Bank
and-take between the liberal Jew Leumi has asked the chief Rabbi-
and the ornery New Englander
nate to appoint an inspector at the
gave a lot of pleasure to audiences
construction site of the Ganei
who watched the duo perform on Hamat Hotel in Tiberias which
many television shows and in
the bank is financing jointly with
clubs. Though Schreiber and the Africa-Israel Co. Orthodox
Burns went their separate ways
Jews have complained that part of
ten years ago, they remain close
the structure is being built over
friends; there is talk of a reunion.
Jewish graves and have
Not that Schreiber has to lean
threatened to boycott Bank
on the past to succeed. At present,
Leumi, Israel's largest bank.
NEWS
come and learn
Conversational Hebrew
"CHICK-CHOCK"
(Hebrew slang: quickly)
Time: Tues. evening 7:00-8:00 p.m.
Date: Jan. 29th thru March 19th, 1985
Location: Cong. Beth Tefilah Emanuel Tikva
24225 Greenfield Rd., Southfield
Instructor: Shaul Broner; experienced Hebrew
teacher
Course Description: Ulpan, Beginners' Course in
Conversational Hebrew
For more information and registration
please call 968-4835 or 968-1679
SPONSORED BY MACRON L'TORAH
TORAH CENTER OF METRO DETROIT