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September 28, 1984 - Image 65

Resource type:
Text
Publication:
The Detroit Jewish News, 1984-09-28

Disclaimer: Computer generated plain text may have errors. Read more about this.

THE DETROIT JEWISH NEWS

Friday, September 28, 1984

qt:

New life on
the kibbutz

Jeruslaem — Television would
not seem to have much to do with
traditional kibbutz values. In-
deed, modern communication
technology might be seen as a
threat to such values.
But kibbutzniks, even resource-
ful, have seized on television and,
by turning it to their own advan-
tage, are hoping to harness its
power to revitalize basic commu-
nity values.
"The idea is to use TV — cable
TV — as a democratizing agent,
with the ultimate goal of involv-
ing every member in every issue
facing his kibbutz," explains Dov
Shinar, professor of communica-
tions at the Hebrew University
and an adviser to the project.
An increasing trend away from
participation in kibbutz affairs
prompted kibbutznik Arnon
Tamir, who has spent much of his
life working in theater and film,
to look to cable technology for an
answer.
The kibbutz of previous genera-
tions was a tight-knit community
in which almost all members
actively participated in day-to-
day affairs, says Tamir. But a
number of factors —substantially
larger kibbutzim, prosperity and
greater contact with the "outside
world" through radio and TV —
have led to a breakdown in the
flow of information about kibbutz
affairs and a consequent decline
in participation.
Much of the blame for this, ac-
cording to Tamir, rests with tele-
vision, which monopolizes both
the individual's attention and the
channels of information which are
open to him. "TV is quite able to
destroy the kibbutz," he says.
"The kibbutz depends on com-
munal activity, and television
makes its members passive."
Rather than attempting the
impossible task of insulting kib-
butz communities from the elec-
tronic media and the negative
influences they carry, Tamir feels
it is imperative that video
technology be used in an alterna-
tive, positive way. "If you can't
learn to use the media," he says,
"they will use you in the end."
About two years ago, while
working in the documentation
and information department of
the Union of Kibbutz Movements,
Tamir helped devise a plan to re-
vive active participation in kib-
butz life. Ironically, the plan in-
volved harnessing the power of
television — an internal cable
system — to bring about this re-
vitalization.
The aim is to make each viewer
an active participant: "We want to
teach people to uge the media for
their own needs and desires," says
Tamir. "Instead of others deciding
what they will watch, they decide
for themselves."
The attempt to "activate" kib-
butz viewers has begun in earnest
in about five kibbutzim, including
Tamir's home of Hazorea, where a
regular bi-weekly magazine show
has been on the air for more than a
year.
Since Hazorea began broadcast-
ing its magazine program, Tamir
says he frequently hears kibbutz
members discussing issues raised
by the show.

Israel Scene magazine

Best wishes for a
happy, healthy
New Year

varnn nalls nav2

GIZELLA BAKER &
DAUGHTERS

to all.
our friends
. and relatives

Best wishes for a
happy, healthy
New Year
MILTON, IVAJEAN,
ALICIA, ANDREW
AND LESLIE ERLICH

SANDRA & MARVIN ROSEN,
JOSEPH & BRADLEY

to all
our friends
and relatives

ANITA & ALLAN
GILBERT & FAMILY

JUDY & HERB SPEISER,
MINDY, ELISA &
JONATHAN

ERVIN & EILEEN GOLD

lann inn mu)'?

Best wishes for a
happy, healthy
New Year

to all
our friends
and relatives

MARION & SOL STEIN
& KENNY

NEIL, BARB &
BARI WATNICK

Best wishes for a
happy, healthy
New Year

We wish our family and friends a
very healthy, happy and prosperous
New Year

STUART' & MARLENE BASS

A Very Happy and Healthy
New Year to All Our Friends
and Family

DAVID & LESLIE MOLITZ

JEFFREY & JASON

111111111111i0NW0111111111

May the coming year be
one filled with health,
happiness and
prosperity for all our
friends and family.

May the coming

year be filled

Best wishes for a
happy, healthy
New Year

with -health and

happiness for

MARVIN, SUSIE & DANNY TUCHKLAPER
OF MIAMI BEACH, FLA.

BERNARD & LOIS VICTOR

Kal, Ada, Stuart, Amy & Linda

JACK & SYLVIA ZIDE

DR. & MRS. BERNARD TOFT
MIKE, KEN & ALYSSA

Best wishes for a
happy, healthy
New Year

THE BANDALENE FAMILY

1111= 111115 TI1V2

Best wishes for a
happy, healthy
New Year

Best wishes for a
happy, healthy
New Year

We wish our family and friends a
very healthy, happy and prosperous
New Year

all our family

and friends

MR. & MRS. ISADORE
AVERBUCH & FAMILY

To All Our
Relatives
and Friends,
Our wish for a
, year filled with
happiness,
health and prosperity

DORA KANER & FAMILY

Wishing all our family and
friends a year of
health and happiness

HELEN & FRED BROWN

Martin, Steven & Rodney

Wishing all our family and
friends a year of
health and happiness

MARION & DAVID SELIK

:-
Wishing all our family and
friends a year of
health and happiness

-4714,-*<'

May the New Year Bring
To All Our Friends
Health,
and Family

Joy, Prosperity
and Everything
Good in Life

' GARRY & EBY KAPPY

.

17B

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