THE DETROIT JEWISH NEWS Friday, September 14, 1984 25 THE NEW ACTIVISTS? Jewish lobbyist Jonathan Kessler leads the fight for a renewed Jewish political involvement on America's college campuses. BY JOSEPH AARON Special to The Jewish News 1984 isn't exactly 1968. But then it's also no 1972. And that, says Jonathan Kessler, is important, not just for Jewish col- lege students but for the future of the American Jewish community. Those years reflect different moods; '68 was a year of great turbu- lence; '72 was one of inertia — espe- cially on college campuses, which is where Kessler spends his time. He's Leadership Development Coordinator for AIPAC, the pro-Israel lobby. And that means it's his job to get Jewish college students involved in the politi- cal process, to "sensitize them to the need for strong U.S.-Israel relations." And in this election year, it means get- ting students to take part in the cam- paign. That's not as hard as it might seem, he says. For though there's been a lot of talk for years about the apathy sweeping college campuses, Kessler says he's found that Jewish students "have a great interest in politics. They're as interested in it as their par- ents were." "I was a student during a time of real apathy. Most people compare 1984 to 1968 but that's not fair. There's a natural ebb and flow of polit- ical involvement. Just as the '70s were a reaction to 1968, so now there's a reaction to the '70s. You can't compare 1984 to 1968. Compare it to when we saw the first student involvement in the anti-war movement. Compared to 1964, today we have a hotbed of politi- cal consciousness and involvement. While we're still a few years from the high water mark, we're moving in that direction. It's happening naturally." It's important that it happens with Jewish students because, said Kessler, for "Jews to remain viable in the political process we have to culti- vate the next generation. As we get further from the Holocaust and the birth of Israel, we will be able to de- pend less and less on Congressmen who had a direct experience with those events and are guided by them. It's important, then, for Jewish students to be involved, to understand the need for strong support of Israel and not to take it for granted." Kessler gets students interested, he said, not so much by talking about how Israel is a vital strategic asset or an important ally but by emphasizing the natural affinity the people of Is- rael and the United States feel for one another. I tell them that Israel is reli- able as an ally not based on specific governments but rather based on the strong bonds between the two peoples." An anti Israel display case sponsored by Arab students at Wayne State University. - Kessler says he uses that ap- proach not only for political reasons but for Jewish ones as well. "Instead of - talking Zionist ideology or religion, I talk politics and that's exciting for students and is a way to get them into their Jewishness. "There are a lot of students affil- iated with Jewish fraternities and sororities who are uninvolved Jewishly but very involved politically. It never occurs to them to work for Jewish causes. I try to tell them that they've chosen to affiliate with Jewish students so it must be important to them to know they're Jews. But they have to become active. The time will come when the community will need them." Kessler says, talking politics is an approach that works and that can help attract those who would be turned off when approached by more traditional Jewish organizations. But it's not to say it's a cure-all for the problems of assimilation and Jewish uninvolvement. "It's not a panacea. But because Jews have traditionally been in- terested in politics it's one more hook to involve those now uninvolved." , Involved or not, Kessler says that students, like most Americans, are pro-Israel. In fact when poll results ti looking at American attitudes toward Israel were analyzed by age, it was found that percentages were basically the same for all groups — except for one. While it was no surprise that group was college students, it was a surprise that college students deviated - by being more pro-Israel than the gen- eral population. So much for conven- tional wisdom. That wisdom didn't hold up too well during the war in Lebanon when, Kessler said, instead of turning away from Jewish prob- lems, students instead increased their affirmation. "Students were an- guished but they brought that anguish to Hillel to get more information." What all that means, Kessler said, is that we haven't lost this gen- eration." But it also doesn't mean there's no cause for concern. In fact, said Kessler, he's "quite concerned"- with the increasing Arab propaganda on campuses, noting espe- cially its effort to "change the percep- tion of the conflict to make it appear to be Israel versus the powerless Palesti- nians. That can be very effective, he said, because "students are inclined to be sympathetic to the underdog and so it makes students start to wonder about Israel." Especially, he said, because most of the media attention focused on Is- rael tends to be negative. "Students know more about Israel's imperfec- tions than about its achievements." That's also due to the fierce anti- Israel barrage currently being waged on many college campuses across the country, according to Kessler, who Continued on next page