36 Friday, April 13, 1984 THE DETROIT JEWISH NEWS NEW CADILLAC? PASSOVER GREETINGS ANDY BLAU To the entire community SEE OR CALL in BIRMINGHAM at CRISSMAN CADILLAC RES 661-9146 CALL BUS 644-1930 1350 N. WOODWARD, BIRMINGHAM ATTENTION ALL HOMEMAKERS ENJOY MAKING DELICIOUS MEALS WITH THE "MONDAY THRU THURSDAY COOKBOOK" (Friday, Saturday, Sunday ... Eat Out) PAUL INMAN ASSOCIATES the All Favorites from our members. FROM REY-UT UNIT B'NAI B'RITH OVER 100 RECIPES ... To Order Send $4.75 +75c Postage & Handling To: REY-UT B'NAI B'RITH C/o Bob Cohen 14600 Ludlow, Oak Park, Mich. 48237 SAVE . . . ORDER 2 Books $9.00 -1-$1 Postage & Handling Allow 2 Weeks For Delivery UE ORCHESTRA 345-7139 541-7651 ENTERTAINMENT TAILORED TO YOUR NEEDS _— PROFESSIONAL SOUND, DEM LIGHTS, DI'S, M.C.'S BY WILLIAM J. CLARK Haifa — Israeli farmers are now cultivating the land of milk and honey by com- puter. Electronic gadgetry rules farm life, from monitoring the automated milking apparatus to devis- ing the best way to pack and stack jars of honey in their cartons. 8i1JSIC AND MUCH MORE • Sweet 16's • Bar Mitzvas • Weddings • Bat Mitzvas • Birthdays • Reunions • Organizational and High School Dances • Parties For All Occasions CALL ABOUT OUR REASONABLE RATES Don Eizen, Jerry Eizen, Adam Gottlieb Phone 24 Hours Any Hour — Any Day 851-6138 "perfection is our reflectiOn" LOWEST PRICES ON Shower Doors & Tub Enclosures call 552-0088 Prompt Installation Private Individual Counseling. No Shots. No Drugs. No Contracts. Lose 17-25 lbs. in 6 weeks! Private Individual Counseling. No Shots. No Drugs. No Contract. Call today for free consultation SOUTHFIELD TROY Technical knowledge insuring the latest methods of lawn care. Our formula of lawn nutrients is carefully planned and controlled. The timing of our services will give your lawn the best care at minimum cost. MEMBER: Lawn SprayersAssn. of Michigan, Professional Lawn Care Assn. of America. BILL OLSEN, M.S.U. graduate, Ornamental Horticulture Call 1.1 5-2111 for free turf analysis • • • • • • • • • • • • • • • • • • • • • • • 0- • • • Spring Special • • • • • • • • • • • • • • Rent for $20 per week plus tax • • • • • All equipment payments go toward ownership. • • • • • After 2 years, $80 buy out and you own phone. • • • • MOBILE PHONES • • RAM will install phone for $430.98 with good credit. • • • Includes mobile antenna, • first month network service • • ($34.78 per mbnth), first • month rental payment, re- DIET CENTER W. BLOOMFIELD L 269-2669 435-5555 855-3430 Rabbi Robert Abramson, principal of Hillel Day School in Farmington Hills, was one of 13 principals and senior teachers who participated in Hebrew University of Jerusalem's Jewish values curriculum—seminar in Israel last month. Computers cut production costs for Israel farmers FOG (V,7 Curriculum seminar • • • • • • • • • • • • • • • • • • • 1 #11-400, • • • fundable $100 security de- • posit. • • • Call today for full informa- • tion and FREE demonstra- • tion. • Limited quantity available. • • • • • Let's talk • • • 569-2337 ??exisat Po:014P' • • • • • • • • • • • • • • • • •• • • • • • • • • "There's no other way," says Prof. Benjamin Zur, dean of the Agrcicultural Engineering Department at the Technion — Israel's In- stitute of Technology. "The major challenge to agricul- ture today is the vital need to cut production costs. And the computer offers the best way of doing this." Prof. Zur explains that a few decades ago, Israeli farmers converted a neg- lected strip of land along the eastern coast of the Mediterranean into one of the most fruitful agricul- tural regions in the world. They developed many new techniques which quickly made the country an impor- tant exporter of agricul- tural produce to the world market. Western Europe has tra- ditionally been the main market for Israeli agricul- tural exports, but in recent years, demand for Israel's products has significantly declined, Prof. Zur said. The techniques developed in Is- rael for growing more and better crops have been learned by competing far- mers of North Africa and southern Europe and since the competitors have the advantages of cheaper labor and lower transportation costs to the western Euro- pean purchasers, Israeli ag- ricultural exports are sim- ply being priced out of the market. Israeli farmers are meet- ing the challenge by turn- ing to the computer, Ulti- mately, according to Zur, CAD-CAM (Computer Aided Design — Computer Aided Manufacture) tech- niques may govern Israeli farms completely. Prof. Zur explained how a computer helps make Is- raeli tractors more efficient. Computers are constantly analyzing all the variables of the tractor's operation — its fuel consumption, its traction, the job its doing and other elements of its work. The optimum speed of the tractor can be modified by field conditions, he said, such as the earth being muddy and slippery from the previous night's rain. Here, the computer can de- termine precisely the right speed for the tractor accord- ing to the prevailing condi- tions. Israel's innovative irriga- tion techniques — now completely computerized in many areas — have become well known. More recently, however, Israeli farmers have expanded these sys- tems by linking in other computer-governed func- tions. Fertigation is one example — water-soluble fertilizers are mixed with the irrigation water in amounts determined by computer and distributed through existing irrigation pipes. , The same system can also be used to distribute other water-soluble chemicals, such as pesticides, in a proc- ess now called pestigation. Another computerized ap- proach to irrigation is the Ayanot mobile irrigation machine. The awkward looking contraption propels itself by water pressure be- tween rows of crops to dis- perse water directly on the soil in droplets. The Ayanot machine, which is claimed to be more portable than similar equipment, is con- trolled by a microprocessor. Once the growing and harvesting are completed, Israelis pack their produce by computer. Marketing strategies, shipping routes and pricing tactics are analyzed and evaluated by computer. Israel Government Press Service •