32 Friday, April 6, 1984 THE DETROIT JEWISH NEWS ONE LADY 4' BAND piano or portable organ with rhythm box 353-9566 UNUSUAL ARTWORK More TV for Israel FIRESTONE Centerpieces and Gifts. Paper Mache Clowns-Dolls Brides & Grooms. Come See JEWELRY Wholesale Diamonds 8 Jewelry Remounting Jewelry & Watch Repair SUITE 318 ADVANCE BLDG 23077 Greenfield at 9 Mile (313) 557-1860 Mary 644-2678 SECURITY. Understanding your right to live with dignity, knowing you have as much right to a home as anyone else. This is the security we provide for the residents of our supervised homes and apartments. We're the Jewish Association for Retarded Citizens, dedicated to providing lives of quality, dignity and pride for retarded men and women. Think of JARC the next time you have the opportunity to make a special tribute. Hundreds more are waiting for the security yot?can help provide. Call 557-7650 to have a tribute sent today. I Make your seder as rich at the end as it is at the beginning Happy Passover from Maxim: The spoonful rich enough for a mugful. 1 MAIL-IN CERTIFICATE SPECIAL MUG OFFER Get this 12 - oz. stoneware mug by Pfaltzgrall for only S2 19 PLUS the inner seal from one jar (any size) MAXIM Comparable value is S4 99 Save S2.80 To receive your mug(s). complete the following certificate Please send me mug(s). I have enclosed _ inner seol(s) from any size jar MAXIM (1 for each mug ordered) along with a check or money order in the amount of S (S2 19 per mug) . OP Certified Kosher for Passover Mail to: SPECIAL MUG OFFER, General Foods Corporation, P.O. Box 3634, Kankakee, IL 60902 -- NAME Please Print ADDRESS COY STATE ZIP OFFER EXPIRES 12/31184. Offer void where prohibited, faxed or otherwise restricted. Allow 6 - 8 weeks for processing request. Offer good only in U.SA, Puerto Rico and U.S. Government installations. Cer.;ficate may not be transferred. exchanged or sold, nor may it be reproduced or copied. THIS CERTIFICATE MUST ACCOMPANY YOUR REQUEST. GENERAL FOODS - 1984 General Foods Corporation • caught up with him and others like him. Some years ago, Abie Nathan's Voice of Since its establishment Peace radio considered some 15 years ago, even its critics would agree that Is- opening a TV studio. The idea of an independent sec- raeli television has made ond, or third, fourth or fifth revolutionary progress. channel for that matter, is From the early stages, when still valid and attractive. it was considered achieve- ment enough for Jerusalem A station run along simi- to have a channel of its own, lar lines to Britain's ITV for we have built a station example could be self- which, while it may not be financing — paying for the envy of the world, is cer- programs with advertising. tainly adequate. A certain amount of 'gov- Indeed, many Israelis ernment supervision could tuning in to the innumera- easily be maintained, with ble channels in New York some orientation of prog- come to the conclusion that ramming by an authorized our own single channel has public body. The press, actually more to offer. whose advertising revenue We have recently overta- would suffer from this, is ken the Greeks and intro- wary of such an innovation. duced color in all programs, Second channels apart, which may have come as however, there is still great something of a disappoint- potential for the improve- ment to those Israelis who ment of the present station. had invested in special de- The first home-produced vices which turned the comedy series, starring black-and-white broadcasts singer/actor Yehoram into color. With the recent Gaon, "Near Ones and Dear move to color of the popular Ones," was a tremendous 9 p.m. newscast, Mabat success, greatly superior to (Look) all major programs the various American com- now reach us in cola. edy series the station seems There is, however, still to broadcast almost inces- some way for Israel TV to santly. go. Jordan TV still picks up With the notable excep- a great many viewers, tion of Wayne and Shuster, (though it can't be received this viewer hastens to turn well in some areas) and the them off, though each pro- fact remains that the coun- gram has its fans. Discern- try is crying out for a second ing watchers prefer the channel. British programs like "Up- Up to now Israeli TV has stairs Downstairs" or "The been non-commercial, un- Brothers." Perhaps money would be like radio, so its only income is from the license — the better spent on fewer, better equivalent of about $30 per Israeli produced programs year. Israelis are among the but here, too, it is financial highest buyers of video per considerations which are head in the world. decisive. It is generally ag- The problem was, is and reed that the afternoon edu- no doubt will be, money. Is- cation TV does an excellent rael doesn't have enough to job, run by a special author- start new TV channels ity. without someone being able Israel TV's documen- to foot the bill. Indeed the taries are often superb, country had to forego its Kolbotek is a first-class con- right to stage the second of sumer affairs program, and its Eurovision song contests the station's handling of (located in the country of such events as the Eurovi- last year's winner) because sion show how great the po- of budgetary shortages. tential is. The sheer good How much more so, then, humor evident throughout would a whole new channel Purim's programs gives an be a long-term financial im- example of how Israel TV position. can beat the world. Where The political arena in the else would you see an ex- Jewish state is, however, a tremely serious newsreader strange and largely unpre- dressed up as a traffic war- dictable place. The religious den telling an hysterical Tel factions in the coalition, the Aviv lady that the steering National Religious Party wheel on her car is too small and Agudat Yisrael, have to be legal! The future is full of pos- long said that the second TV channel should be given sibilities, with only money over to them. The to constrain the talent and Jerusalem Post has noted imagination of the actors, that some members of the writers and directors. It is Likud hope that a second not only in terms of budget channel would become a that Israel's TV is at the government mouthpiece for crossroads. A second chan- they have often spoken of "a nel — whose confirmation is leftist Mafia" dominating only a matter of time — would set the pace not only the existing channel. A more likely alternative for itself but for the first seems to be a non- channel as well. The intro- government controlled, in- duction of commercial TV in dependent station as Britain led to forecasts of a recommended by a commis- lowering of standards on sion of inquiry in 1979. both channels in order to There was the case not too , win over a maximum of long ago of the Natanya viewers. In the event, the shop owner who started his result was the opposite and own station — pirate of all sought to improve their course — and picked up a quality. - It is hoped that this also surprisingly high number of viewers before the police will happen in Israel. BY DAVID HOROVITZ World Zionist Press Service