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April 06, 1984 - Image 32

Resource type:
The Detroit Jewish News, 1984-04-06

Disclaimer: Computer generated plain text may have errors. Read more about this.


Friday, April 6, 1984



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caught up with him and
others like him. Some years
ago, Abie Nathan's Voice of
Since its establishment
Peace radio considered
some 15 years ago, even its
critics would agree that Is- opening a TV studio. The
idea of an independent sec-
raeli television has made
ond, or third, fourth or fifth
revolutionary progress.
channel for that matter, is
From the early stages, when
still valid and attractive.
it was considered achieve-
ment enough for Jerusalem
A station run along simi-
to have a channel of its own,
lar lines to Britain's ITV for
we have built a station example could be self-
which, while it may not be
financing — paying for
the envy of the world, is cer-
programs with advertising.
tainly adequate.
A certain amount of 'gov-
Indeed, many Israelis ernment supervision could
tuning in to the innumera- easily be maintained, with
ble channels in New York some orientation of prog-
come to the conclusion that ramming by an authorized
our own single channel has public body. The press,
actually more to offer.
whose advertising revenue
We have recently overta-
would suffer from this, is
ken the Greeks and intro- wary of such an innovation.
duced color in all programs,
Second channels apart,
which may have come as however, there is still great
something of a disappoint-
potential for the improve-
ment to those Israelis who
ment of the present station.
had invested in special de-
The first home-produced
vices which turned the
comedy series, starring
black-and-white broadcasts
singer/actor Yehoram
into color. With the recent
Gaon, "Near Ones and Dear
move to color of the popular
Ones," was a tremendous
9 p.m. newscast, Mabat success, greatly superior to
(Look) all major programs
the various American com-
now reach us in cola.
edy series the station seems
There is, however, still to broadcast almost inces-
some way for Israel TV to santly.
go. Jordan TV still picks up
With the notable excep-
a great many viewers, tion of Wayne and Shuster,
(though it can't be received this viewer hastens to turn
well in some areas) and the them off, though each pro-
fact remains that the coun- gram has its fans. Discern-
try is crying out for a second ing watchers prefer the
British programs like "Up-
Up to now Israeli TV has stairs Downstairs" or "The
been non-commercial, un- Brothers."
Perhaps money would be
like radio, so its only income
is from the license — the better spent on fewer, better
equivalent of about $30 per Israeli produced programs
year. Israelis are among the but here, too, it is financial
highest buyers of video per considerations which are
head in the world.
decisive. It is generally ag-
The problem was, is and reed that the afternoon edu-
no doubt will be, money. Is- cation TV does an excellent
rael doesn't have enough to job, run by a special author-
start new TV channels ity.
without someone being able
Israel TV's documen-
to foot the bill. Indeed the taries are often superb,
country had to forego its Kolbotek is a first-class con-
right to stage the second of sumer affairs program, and
its Eurovision song contests the station's handling of
(located in the country of such events as the Eurovi-
last year's winner) because sion show how great the po-
of budgetary shortages. tential is. The sheer good
How much more so, then, humor evident throughout
would a whole new channel Purim's programs gives an
be a long-term financial im- example of how Israel TV
can beat the world. Where
The political arena in the else would you see an ex-
Jewish state is, however, a tremely serious newsreader
strange and largely unpre- dressed up as a traffic war-
dictable place. The religious den telling an hysterical Tel
factions in the coalition, the Aviv lady that the steering
National Religious Party wheel on her car is too small
and Agudat Yisrael, have to be legal!
The future is full of pos-
long said that the second TV
channel should be given sibilities, with only money
over to them. The to constrain the talent and
Jerusalem Post has noted imagination of the actors,
that some members of the writers and directors. It is
Likud hope that a second not only in terms of budget
channel would become a that Israel's TV is at the
government mouthpiece for crossroads. A second chan-
they have often spoken of "a nel — whose confirmation is
leftist Mafia" dominating only a matter of time —
would set the pace not only
the existing channel.
A more likely alternative for itself but for the first
seems to be a non- channel as well. The intro-
government controlled, in- duction of commercial TV in
dependent station as Britain led to forecasts of a
recommended by a commis- lowering of standards on
sion of inquiry in 1979. both channels in order to
There was the case not too , win over a maximum of
long ago of the Natanya viewers. In the event, the
shop owner who started his result was the opposite and
own station — pirate of all sought to improve their
course — and picked up a quality. -
It is hoped that this also
surprisingly high number of
viewers before the police will happen in Israel.

World Zionist Press Service

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