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THE DETROIT JEWISH NEWS

American Federal Savings and than
Association is now part of the largeg
thrift institution network east of the Rockies.

The big news in banking is the new
Big E - Empire Savings FA. And we've
become an important part of it..
Through one of the most progressive
series of mergers in banking history,
we've become a integral part of a
financial network that stretches from
the Great Lakes to the Gulf Coast.
The new Empire Savings, or the
Big E as we'll still be known, will give
us the size and financial strength to
compete against the best banks and
savings institutions in the area. It will

also mean more new services, more
new products and more employment
opportunities, because we can take
advantage of the expertise of a
number of financial institutions.

With our new name comes a new
role that will be beneficial to every-
body, because this new partnership
will enable you to take advantage- of
a multi-billion dollar financial service
network.
The new Big E - bigger, better,
stronger. Thanks to you, we're part
of one of the finest thrift networks in
the entire United States. We intend to
show our appreciation by continuing
to serve you and your financial needs.

Empire Savings FA

Member FSLIC

Formerly American Federal Savings and Loan Association

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Friday, August 13, 1982 1

