Transportation Unit Cuts Costs An innovative approach escalating costs is paying off faced with maintaining to the problem of meeting for the Jewish Welfare Fed- transportation for clients communal transportation eration and its local while equipment was aging needs in the face of rapidly member agencies. The and repair-replacement newly formed Transporta- costs were rising. tion Committee — the out- Mark E. Schlussel, growth of a year-long study headed the study com- by a Federation Culture and mittee, which found that Education Division sub- Federation's member TO committee — is creating ef- agencies were generally ficient, cost-effective opera- offering effective trans- HOPE LEE STOCKER tion. portation services. But it The centrally coordinated was felt that the costs for On her confirmation system will serve more than each agency would be- 4,500 people with a proj- come overwhelming as ected first-year savings of inflation continued to Grandma Fran & $50,000. It was created to rise and equipment be- Grandpa Hank Weitz remove the burden from in- came increasingly out- dividual agencies who were moded. In 1980-1981, for exam- ple, the agencies spent more PROTECT YOUR INVESTMENTS than $650,000 for delivery BURGLARIES AND FIRES ARE of transportation services, with a capital investment of REAL DANGERS $622,000 in vehicles and ASSURE YOUR INSURANCE facilities. The study com- CALL mittee found that, at 10 per- cent annual inflation, oper- INSURANCE PHOTO SERVICE ational costs would exceed $1 million by 1985. 661-4794 In dealing with this prob- lem, a number of ap- proaches were considered by Schlussel and study committee members James M. August, Joseph B. Col- ten, Stanley D. Frankel and Herbert S. Sillman. Schlussel noted that the solution — a central plan- ning entity — maximized matching available re- sources to community Jeffrey Schreiber needs. Headed by Milton No Sabbath Calls 968-0487 Lucow, the Transporta- tion Committee will re- view the needs and recommendations of such member agencies as United Hebrew Schools, Jewish Federation Made To Order and Remade Apartments and the Jewish Community Cen- ter. A transportation committee within each agency will study costs relative to programs served, while consider- ing intermediate and long-range options. The committee is already achieving cost savings. est. 1919 Outmoded equipment is being replaced with a mix- 22050 Woodward Ave. ture of mini-vans and refur- Ferndale 547-2660 bished school buses. The Mon.-Fri. 9-5, Sat. 10-3 committee is also seeking ways to consolidate service. Serving with Lucow on the Transportation Com- mittee are Sol Colton, Henry Dorfman, Harold El- The Colonial Bright, LoW son, Donald Fox, Jerome Lamplight Voltage Glassman, Henry Leopold Lighting and I. William Sherr. Isa- dore Goldstein is director of transportation services. MAZEL TOV Let the RAIN DOCTOR 11:5( write the best prescription for your sprinkler needs TRAURIG'S Quilt & Pillow Shop THE DETROIT JEWISH NEWS Friday, lune 11, 1982 51 (headers Forum) CHARTER HOUSE _ HAIR SHOPPE irasciitiwy ;T 3 N if 73;4ILE Materials submitted to the Readers Forum must be brief. The writer's name will be withheld from publication upon request. No unsigned letters will be published. Humble Beginnings Recalled Editor, The Jewish News: A wealthy widow, whose deceased husband had been a close friend of mine, brought along her top busi- ness executive to dine with us. In the course of conver- sation I brought up the fact that when she and I were children we played together in the slums of St. Louis. The following day, over the telephone, she repri- manded me for referring to her childhood and extracted a promise from me that never again would I men- tion her impoverished background. On the other hand, I re- call the time I had dinner at the home of Barney Bala- ban, head of Paramount Films. This man of wealth has spend a fortune buying papers that have great value and importance to our government. Then he pre- sents them as gifts to the country he is so proud to serve. The original manu- script of the Star Spangled Banner by Francis Scott Key is one of the items he purchased. I saw copies of the var- ious items he gave to the United States of America. In the same beautiful li- brary he proudly shows the pictures of his Or- thodox Jewish - parents and the place of his birth ... the second floor of a wooden shack, the ground floor of which served as the family grocery store. This was in the heart of Chicago's ghetto. The mature and inte- grated man is proud of his humble origin and wants always to be reminded of it, as in the story of King David. It is said that visiting dignitaries visiting King David invariably asked, "Why is it that all over the world palaces are repos- itories for trophies won in battle, beautiful jewels, colorful tapestries and other rare phenomena? Your Majesty's walls are adorned only with rams' horns." King David's simple reply was, "As I sit on my throne, high above the populace, it is easy for me to have my ego inflated. That is why wherever I cast my eyes I want to see rams' horns to remind me that I was once a shepherd." The smaller the person, the bigger the ego; the big- ger the person, the more humble and grateful he is. Rabbi Rubin Dobin OPEN 6 DAYS I MON. 9:30-10 p.m. TUES., THURS., FRI. 7 a.m.-10 p.m. . S SAT. 7 a.m.-6 p.m. LADIES HAIRCUTS By MERRY ZICHERK • Haircut • Shampoo • Blowdry $15 We Make Our Own Glasses HEADQUARTERS FOR LATEST DOMESTIC AND MPORTED FRAME FASHIONS • PRESCRIPTIONS FOR GLASSES ACCURATELY FILLED DESIGNER FRAMES 10% SENIOR CITIZEN Discouril • Immediate Repair • Reosonobly Priced ROSEN OPTICAL SERVICE 13720 W. 9 MILE nr. COOLIDGE OAK PARK, MICH. LI 7-5068 Mon.-Fri. 9:30-6 Sat. 'til 5 Closed Wednesday Sid and Evelyn Levine's _ .CALUEIWy New Water Colors & Acrylics on Canvas VAN DYAN "Brilliant Bursts of Vivid Color" June 11-July 9 Wine & Cheese Reception For The Artist Sat. June 12, 4-7 P.M. (Public Invited) PRUDENTIAL TOWN CENOR at the Theater Entrance 352-9696 Hours: Mon. Fri. 10 5:30, Sat. 11 4 2 4sgit liasorati4 - Peed - - - GASLAMP OWNERS Electrify Your Lamplight Beauty Install A- . 4 New Yard Lamp Safety antique all gold fixture toys, steps, tools made easily visible Economical automatically on at dusk off at dawn under $7 a year to run Security Call for Free Brochure MASTER CHARGE & VISA COLONIAL LAMPLIGHTERS 875-2845/967-3845 Weizmann Prof. Named to Chair REHOVO-T — Weizmann Institute of Science biologist Jonathan Gressel has been named the first in- cumbent of the Gilbert de Botton Professorial Chair in Plant Science. Working in the Plant Genetics Department, Prof. Gressel is currently re- searching the complex biochemical reactions through which plants de- velop in response to light stimulation. 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