Which

THE DETROIT JEWISH NEWS Friday, February 12, 1982 11

is the
lowest 100'S?

(Hint: it's not Carlton)

lowest tar 100s.
N ow But is the
it's easy to see

why some people think the
right answer is Carlton.
Carlton 's been advertising
itself as lowestfor a very
long time. And, infact, at
one time it was.
But that time is long
gone. Look at the chart on
the right and seefor
yourself.
The truth is that
today, Now 100s Soft Pack,

at 2 mg, contains less than
half the tar of Carlton 100s
Soft Pack, at 5 mg. (Is any

juiwgioc
-

cigarette with 5 mg of tar
even seriously competingfor
the title of "lowest?")
And Now 100s Box is by
far and away lower in tar than
any other 100s whatsoever.
Which is the- lowest
100s? No need to guess—Now.

NUMBERS DON'T LIE. NOW 100s
ARE LOWER THAN CARLTON 100s.

soft

soft

100S rf;nir 100 S ' rri=o1 100S box

N 0 Iii

2mg

2mg

0.01mg

CARLTON

5 mg

5 mg

1 mg

Less than

AD tar numbers are ay per cigarette by FTC method

The lowest in tar gfall brands.

Warning: The Surgeon General Has Determined
That Cigarette Smoking Is Dangerous to Your Health.

BOX, BOX 100's: Less than 0.01 mg. "tar", 0.001 mg. nicotine, SOFT PACK 85's FILTER, MENTHOL: 1 mg. "tar'', 0.1 mg. nicotine,
SOFT PACK 100's FILTER, MENTHOL: 2 mg. "tar", 0.2 mg. nicotine, ay. per cigarette by FTC method.

