THE DETROIT JEWISH NEWS
Zaire to Resume
Ties With Israel
Boris Smolar's
`Between You
. . . and Me'
Editor-in-Chief
Emeritus, JTA
(Copyright 1981, JTA, Inc.)
k,
UJA IN 1982: The United Jewish Appeal is entering
1982 with a new national chairman, new challenges, a new
approach to fund raising, a short-range plan for one year
and a long-range plan for five years, a program to meet the
new generation with modern methods, and with determi-
nation to seek out, communicate and solicit the non-giving
Jews.
It is estimated that 50 percent of Jews in the United
States do not participate in the UJA/Federation campaign
effort. National UJA "New Gifts Institutes" will be estab-
lished to explore motivations and perceptions of non-givers.
Neil A. Cooper, a vice chairman of the national UJA who is
a Boston lawyer, is a national chairman of this project. The
new UJA national chairman is Robert Loup of Denver. He
is already on the job" doing the short-range planning for
1982.
It is estimated that the UJA/Federation campaign for
1982 will have to raise a minimum of $110 million more
than the $550 million raised in 1981. This was the
largest sum raised by UJA and the Federations in a peace-
time year. Collections of pledges were also higher than in
any peace-time year.
The 20 percent increase is necessitated by the growing
inflation which affects community programs in this coun-
try and by the agonizing increasing needs in Israel. Taken
into consideration also is the fact that the reduction in
federal government spending for community welfare ser-
vices will jeopardize many existing programs in the Jewish
community. Pressure is already being used by some com-
munities to reduce allocations for UJA and keep more of the
collected funds at home to meet local community needs. It is
estimated that a minimum increase of $23 million over the
1981 allocations will be needed by communities throughout
the country in 1982.
NEW GENERATION — NEW CHALLENGES:
One of the major efforts of the UJA in 1982 will be to meet
the challenge in fund raising posed by the young genera-
tion of Jews, ages 25 to 40.
The younger Jews are not as emotionally responsive as
their parents to the central experiences of contemporary
Jewish history. They are institutionally unaffiliated. Many
of them are single, divorced or single parents.
New techniques are crucial to appeal to their Jewish,
social and altruistic emotions. The UJA leadership is now
engaged in developing these techniques.
Significant changes in the Jewish population similarly
pose new challenges to -UJA, as well as to the local Jewish
federations, in their fund-raising efforts. Many affluent
Jews have been moving in recent years to the Sunbelt. A
substantial number of them remain unaffiliated with
synagogues or other Jewish organizations. Many com-
munities have no precise information about how many
Jews are living in their campaign - area, who they are,
where they reside, or their occupations.
The UJA has now prepared a "Demographic Kit" out-
lining three methods of sampling the Jewish population for
survey purposes, as well as a simplified method of obtain-
ing approximate Jewish population estimates. It also con-
tains sample questions for surveys relating to UJA/
Federation campaigns.
Research is now under way — on a national level and
in several local communities — which should give a better
insight into the attitudes and socio-demographic charac-
teristics of individual non-giving Jews. Some basic infor-
mation on non-givers and their attitudes is beginning to
emerge. Based on this information, the UJA will direct its
1982 campaign at non-giving Jewish households.
Israel Starts War on Cults
JERUSALEM — Israel's
deputy education minister
Miriam Glazer - Ta'asa has
declared war on religious
cults, calling them "a grave
danger to the youngsters
joining them."
Ms. Glazer - Ta'asa has
included the Transcenden-
tal Meditation movement of
Maharishi Mahesh Yogi
among the cults against
which she is waging her in-
vestigation.
According
to
the
Jerusalem Post, Ms. Glazer
- Ta'asa said that those join-
ing the cults "cut them-
selves off from their
families and friends." She
said
following
the
Maharishi "leads to be-
havior which is not good for
the youth's mental health."
She added that the
Maharishi had thousands of
followers in Israel, mostly
between the ages of 16 and
26. She said she became
aware of the problem when
a group of parents ap-
proached her seeking her
help.
Named to Post
NEW YORK — Elliot S.
Zavilowitz has been ap-
pointed comptroller for the
American Jewish Congress.
PARIS (JTA) — Presi-
dent Mobutu Sese Seko of
Zaire said here that all obs-
tacles for the resumption of
diplomatic relations with
Israel have been lifted.
Mobutu, who had earlier
conferred with President
Francois Mitterrand, said
Zaire will first consult,
however, with other African
countries to try and iron out
a joint approach.
Mobutu met last month in
his capital, Kinshasa, with
Israeli Defense Minister
Ariel Sharon to discuss
economic and technical
cooperation between the
two countries and the re-
newal of diplomatic rela-
tions between Israel and a
number of African states.
Friday, December 11, 1981
The Hanuka
shop for jocks
and klutzes.
• Velour warm-ups for
jocks and klutzes.
• Golf skirrs & Bermuda
shorrs for golf Jocks.
• A free jocks and
klutzes gifr wrap.
• Holiday hours for jocks
and klutzes. (Srorring
Thursday, December 17
well be open
ril 9:00 p.m.)
S. E Corner Maple & Lohser
Birmingham, Ml
646-4475
WOMEN OF JEWISH NATIONAL FUND
Invite Your Participation
in celebrating
52nd
ONCIR CAMPAIGN
Guest Speaker:
Rose- (Mrs. Henry) Goldman
Past National Vice President and
member of the National Board of
Hadassah; Associate Treasurer
Jewish National Fund of-America.
Highly eloquent speaker.
12:00 Noon, Tuesday
Dec. 15, 1981
Shaarey Zedek Synagogue
27375 Bell Road
Southfield, Michigan 48034
for information call:
JEWISH NATIONAL FUND
27308 Southfield Road
Southfield, Michigan
557-6644
Transportation available
by advance reservation,
limited space.
Guest Artists:
kw Golan Duo
(Israel & Edna Rosen)
Background, experience, style and
versatility - a rarity among Jewish
American musical performers.
Shirley (Mrs. Jules)Kraft
President
Betty (Mrs Frank) Silverman
Vice-President &
Fund Raising Chairman
Doris (Mrs. Joseph) Markel
Vice-President &
Program Chairman
ISRAEL NEEDS OUR HELP TO RESTORE
THE LAND AND REPLANT THE TREES
IN KIRYAT SHMONEH .
15