Friday, October 2, 19131 1

THE DETROIT JEWISH NEWS

Do you think
you're smoking the
lowest tar cigarette?
Think again.

W

hy do you think your
brand is lowest?
Because its ads say so?
But other brands' ads are
saying the same thing—that
they're the lowest in tar.
Just where is a tar-
conscious smoker supposed to
turn?
Well. numbers don't lie.
So we've put the tar levels of all
these claiming-to-be-lowest

brands into the chart below.
That way you can seejust
how much tar your brand has.
And something else—there's
one brand lower in tar
than any of the otter "lowest"
tars.
Now is the lowest 100s

Box. Now is the lowest 100s Soft
Pack. And there's no cigarette
in any size that's lower in tar
•
than Now.
Do you want to knowfor
sure that you're smoking the
Ultra Lowest Tar TM brand?
Well. there's only one-Now.

NUMBERS DON'T LIE.
NO CIGARETTE, IN ANY SIZE,
IS LOWER IN TAR THAN NOW.

&se.

NOW

0.01mg

CARLTON

Less than

85: s ;:a 100s b. 100 s ;:-Pk

Less than

0.01mg

2 mg

0.01mg

lmg•

lmg

5 mg

CAMBRIDGE

0.1 mg

I mg

BARCLAY

1mg

1mg

Less than

4 Trig

—

All tar numbers are ay. per cigarette by FTC method, except the
which is ay. per cigarette by FTC Report May '81.

Box

f

1mg

I

3 mg ,

one asterisked 11

The lowest in tar of all brands.

Warning: The Surgeon General Has Determined
' That Cigarette - Smoking Is Dangerous to Your Health.

BOX. BOX 100's Less than 0.01 mg. "tar". 0.001 mg. nicotine. SOFT PACK 85's FILTER. MENTHOL: 1 mg. "tar". 0.1 mg. nicotine.
SOFT PACK 100's FILTER. MENTHOL: 2 :mg. "tar", AZ gig. nicotine,. ay. per cigarette by FTC -method

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