THE DETROIT DISH NEE
22 iriday, September 25, 19B1
Motive, Emphasis Changes from Religion in Relaxation
As 1981 Tourism Shows a Marked IncreaSe in Israel
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Over the years Israel has
become a popular tourist
destination. Today, the em-
phasis has shifted from
Jewish tourism stemming
from religious, historical
and Zionist sentiments and
a return to roots, to secular
non-Jewish vacationers in-
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terested in Israel for what it
has to offer as a holiday re-
sort.
To all this one must, of
course, add the important
and stable category of
Christian pilgrims.
Keeping up with that
fashion in tourism tending
toward body culture and
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sports activities, Israel has
a great deal to offer and is
well able to meet the compe-
tition of the other Mediter-
ranean countries. German,
Austrian and French vis-
itors in particular have
been coming here in droves
over the past two years.
Last year 1,750,000
tourists visited Israel.
This figure represents a
slight rise over 1979. The
first six months of 1981
brought 570,000 visitors
here, the same volume as
in corresponding months
of 1980, mainly from
Europe. However, there
has been a decline of
Jewish tourism from
North America. (Less
than 15 percent of the
Jews in America have
ever visited Israel.)
The recent shelling in the
North has taken its toll on
tourism in that area, but
1,, ...• ■••■••■■■•
*AI • •
.11.
The "hotel strip" along the beach in Tel Aviv is a
sure sign of Israel's booming tourist trade. Some
1,750,000 travelers visited the Holy Land in 1980.
only slightly affected other
parts of the country.
Scheduled pilgrimages, con-
ferences and other groups
have not been deterred. Nor
has there been an unusual
number of cancellations.
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1984-1985. It is expected
that an increased number of
tourists will come to the
area as more and more
travel agents around the
Egypt, Eilat, the Red Sea
Port, hag been busy expand-
ing its facilities and is ex-
periencing a tourism boom
that has put it in the same
category as Greece, Spain
and even the Caribbean as a
vacationland.
With the return of the
Sinai coastal resorts like
Nuweiba and De Zahav,
where the beauty of the
Red Sea Shores could be
enjoyed along with mod-
est but adequate facilities
— Eilat will have virtu-
ally no competition in Is-
rael's South coast tourist
trade. Eilat itself has
undergone many
changes since its
pioneer-cowboy days.
It is to be hoped that the
Eilat of the 1980s will be
concerned not only with
good hotels, which are vital
for good tourism, but will
also concern itself with its
character, its cultural
amenities, in short with the
quality of life it offers to its
visitors. This is a challenge
not only to the authorities
in Eilat but also to the
whole image of Israeli
tourism.
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Israel is still hoping to
realize its forecase of two to
three million visitors by
world will sell package
tours covering both Israel
and Egypt.
Hopefully too, the touris-
tic potential will be de-
veloped through joint coop-
eration between Egypt and
Israel, government tourism
officials confirm. Readying
itself for its role as a gate-
way between Israel and
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Mr. Preston Burke, Director, is available
tr
,,,Pes
rn
NEW YORK — A com-
mitment to provide $100
million in seed money for
the Mediterranean to Dead
Sea' Canal energy project
was given to Prime Minister
Menahem Begin of Israel at
an Israel Bond "canal foun-
ders" luncheon in New York
during his visit to the
United States.
The luncheon was
attended by 350 Bond lead-
ers from the United States
and Canada.
•
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