Friday, September 11, 1591 21

THE DETROIT JEWISH NEWS

21 Synagogues Dedicate Sabbath to Bar-Ilan Endorse Media Chair

(Continued from Page 1)
The following rabbis and
congregations will be par-
ticipating in the Shabat
program: Efry Spectre,
Adat Shalom Synagogue;
Israel I. Halpern and A. Irv-
ing Schnipper, Beth Ab-
raham Hillel Moses; Milton
Arm, Beth Achim; Chaim
Bergstein, Bais Chabad of
Farmington Hills; Meilech
Silberberg, Bais Chabad of
West Bloomfield; David
Nelson, Beth Shalom;
Leizer Levin, -Beth Tefilo
Emanuel Tikvah; Morton
Yolkut, Bnai David; Meyer
Levin, president, Bnai Is-
rael - Beth Yehuda; Philip
Blachorsky, Bnai Israel of
West Bloomfield; Stanley
Rosenbaum, Bnai Moshe;
Chaskel Grubner, Dovid
Ben Nuchim; Betzalel
Gottlieb, Mishkan Israel
Lubavitch Center; Irwin
Groner, Shaarey Zedek;
Richard Hertz and Dannel I.
Schwartz, Temple Beth El;
Lane Steinger and Milton
Rosenbaum, Temple
Emanu-El, Leon Fram, M.
Robert Syme and Harold
Loss, Temple Israel; Ernst
Conrad, Temple Kol Ami;
Feivel Wagner, Samuel H.
Prero and Joshua Sperka,
Young Israel of Greenfield;
James Gordon, Young Is-
rael of Oak-Woods; Samuel
Prero, Young Israel of
Southfield.
The Bar-Ilan University
dinner and academic convo-
cation will be held Sept. 22
at Shaarey Zedek. Dr.
Emanuel Backman,
president of Bar-Ilan, will
formally confer the degree
of Doctor of Humane Let-
ters, honoris causa, upon
Philip Slomovitz "in recog-
nition of his half-century of
service to the world Jewish
community."

The American Jewish
Press Association has
endorsed the chair in
communications at Bar-
Ilan University. AJPA
President Albert Bloom
of Pittsburgh labeled it a
"vital venture."

Victor Bienstock, -former
executive editor of the
Jewish Telegraphic
Agency, outlined the need
for the chair in a letter to
Rabbi Rackman:
"I was delighted to learn
of the decision to establish a
chair in communications at
Bar-Ilan named for Phil
Slomovitz and that you
would attend the convoca-
tion in Detroit at which his
doctorate will be conferred.
"There isn't a figure in
American Jewish jour-
nalism today more deserv-
ing of this recognition. He
was the outstanding editor
in the field when I moved
from the general to the
Jewish press in 1933 and
The Detroit Jewish News
was setting standards of ex-
cellence then to which -few
other papers arrived. I don't
think I could have kept the
JTA afloat after- Jacob
Landau's death without
Phil's support . and
encouragement.

The American Jewish
leadership has inexplic-
ably had a blind eye to
the importance of com-
munications, using the

the fact that they have in-
cluded personable, likable
men and women, have con-
sistently failed over the
years to reach out to the
American public and gen-
erate sympathy and under-
standing. Unfortunately,
they too often preach only to
the converted.

term in its broadest
sense, and this despite
the fact that American
Jews were in large
number among. the lead-
ers in journalism- and
public relations and still
are. It is only recently
that our leadership has
begun to grasp the poten-
tial offered by the Ameri-
can Jewish press and
agencies such as JTA.
Phil, to a great extent,
overcame this in Detroit
where his paper truly in-
formed the public and
molded opinion. .

"The announcement of
the Bar-flan plan for a two-
year graduate program of
studies in communications
indicates something of the
scope of a full-fledged school
of journalism such as we
have at Columbia, Stanford,
Missouri, Pennsylvania,
etc. I have no doubt that Is-
rael has need of such an in-
stitution but that is a long-
term project and there is an
immediate, urgent problem
which the Slomovitz Chair
could be fashioned to meet.
"That, as I see it, is the
need to give Israelis coming
here on official missions,
whether as diplomats, trade
officers, shlikhim, and so
on, some background and
training to prepare them to
interpret Israel, its needs,
hopes and significance to a
world raised on misconcep-
tions.
"The Israel missions in
the United States, despite
•

As I see it, the
Slomovitz Chair could be
the vehicle to bring the
lessons of the knowledge
and experience of the
best of the American
communicators to those
who would apply them to
the development of
American-Israel rela-
tions. Those selected for
Israeli missions here
would attend a 'finishing
school' in diplomacy at
Bar-Dan where outstand-
ing American practition-
ers of the art would coach
them, acquaint them with
some of the intricacies of
the American character
and how to approach the
American lawmaker,
newspaperman, televi-
sion personality and the
man in the street.

"Sometimes, as you know,
the manner of delivering
the message is as important
as the message itself.
"I have met a good many
Israeli diplomats in my day
and have numbered some of
them among my close
friends but most of them
seemed to share the belief
that they had only to tell
their story and their Ameri-

•

Parlor Starts Bar-Ilan Drive

A large group of Bar-Ilan
University supporters
gathered recently at the
home of Susan and Robert
Sosnick to hear an address
by Prof. Ella Belfer of the
university's department of
political science. The guests
responded with record sup-
port that has launched
Bar-Ilan's 1981 fund-
raising drive in a– most
encouraging way.
Prof. Belfer was emphatic
in her assertion of Bar-
Ilan's quality and unique-
ness, and the Jewish flavor
of Bar-Ilan's environment.
She said Bar-Ilan produces
graduates who actively
promote Judaism in all its
facets, graduates who are
more complete Jews, more
capable of contributing to
Israel and to the Jewish
people.

•

Phillip Stollman, chair-
man of the university's
global board of trustees,an-
nounced the inauguration
of the Chair in Communica-
tions at Bar-Ilan to be
named in honor of Philip
Slomovitz, editor and pub-
lisher of The Jewish News.

can audience — unless it
was composed of Arabists,
anti-Semites or anti-
Israelis — would under-
stand. It hasn't worked that
way.
"Lecturers under the au-
spices of the Slomovitz
Chair — men like Ben Wat-
tenberg, Roper, Gallop,
Garth and others who keep
themselves finely attuned
to public opinion here —
could provide valuable in-
sights and our leading pub-
lic relations practitioners
could coach them in the
techniques of communica-
tions.

"Those exposed to lec-
tures such as these could not
but be better prepared for
their assignments here and
thus be far more effective.

When one's deeds are
greater than one's knowl-
edge, knowledge is effec-
tive; but when one's knowl-

edge is greater than one's
deeds, the knowledge is
futile.
—Sayings of the Fathers

"The mood and temper
of this country is chang-
ing rapidly and I don't
think Israel can take for -
granted a continuing,
underlying body of sup-
port and sympathy here;
there are too many fac-
tors working against it.
Israel will have to fight to
maintain a special rela-
tionship and this, I think,
is one effective way to do
it."

• • •

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Dr. Leon Fill, vice
president of Bar-Ilan's
American board of over-
seers and a member of its
global board of trustees,
discussed the expansion
of medical research on
campus.

Myron Milgrom and Irv-
ing Laker, general co-
chairmen of the Sept. 22
Bar-Ilan dinner, discussed
the necessity of funding the
Slomovitz Chair in addition
to maintaining annual sup-
port for Bar-Ilan's pro-
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General chairmen for the
Sept. 22 dinner are Irving
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