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August 14, 1981 - Image 5

Resource type:
Text
Publication:
The Detroit Jewish News, 1981-08-14

Disclaimer: Computer generated plain text may have errors. Read more about this.

THE DETROIT JEWISH NEWS

Friday, August 14, 1981

Bar-Ilan Establishes Chair in Communications

a
(Continued from Page 1)
—mho specialized in the jour-
nalism tract to be offered at
the Political Studies De-
partment); and profession-
als who hold BA degrees in
similar areas.
"Flexibility will be in-
corporated as a keynote of
the program, and efforts
will be made to encourage
field professionals without
degree credentials to join
the program's ranks as well.
Toward this end, a special
admissions program grant-
ing 'credit for life experi-
ence' will be established.
"The curriculum, de-
velo- -I by renowned ex-
er n the field, will
utillie both the lecture
method and small semi-
nars and workshops. The
latter will serve as the
vehicle through which
extensive field work will
be conducted, and stu-
dents will gain valuable
professional experience

---,

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by utilizing Israel as their
news laboratory.
"The country's politi-
cal, scientific, and cultural
institutions — among them
the Knesset, the various
government ministries and
municipalities, the Histad-
rut, the social services,
Talmud study centers, the
Weizmann Institute, and
the Israel Museum — will
provide the focal points for
media coverage, and the
substantive issues of our
times will be analyzed and
presented from the local,
national and international
perspectives.
"From news gathering to
news reporting, students
will gain first-hand experi-
ence in a broad spectrum of
communication skills. With
this technical repertory and
the keen awareness of the
responsibility inherent in a
media career in Israel, stu-
dents will take important
steps, under professional
guidance, toward effec-
tively communicating the
country's message.
"All students will be re-
quired to choose three or
four general courses as an
introduction to the subject,
which leads to a graduate
certificate. Modern trends
of the media industry will
be studied as a means to
provide a broad frame of
reference for all further
fields of specialization.
"Such basic areas as
public information, free
speech and democracy,
attitudinal change/
conversion, and current
research methodologies
will be examined in their
general context.
"To ensure that students
are proficient in Hebrew
language and English corn-
prehension, and that they
possess a general knowl-
edge of social science theory
and are familiar with the
modern thought and history
of the Jewish people, auxil-

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iary courses in these four
areas will be required. Both
the general and auxiliary
programs will provide the
essential ingredients for
pursuit of significant
careers in communication
in Israel.
"Those students who elect to
specialize in the printed
word will be able to study
journalism from various
perspectives. The makeup
of the newspaper world,
writing styles, story types,
and news-gathering tech-
niques will provide the cen-
tral thrust of lecture and
seminar courses'. Students
will also acquire the specific
skills needed to build a fea-
ture story and to prepare
and conduct interviews.
"Political journalism will
be treated in a practical
workshop, where the vital
elements for sharp and
accurate coverage of news
events will be particularly
emphasized.
"Radio broadcasting,
which still remains one of
the most important and
influential media forms
in Israel and in interna-
tional communications,
will comprise yet another
area for specialization.
Knowledge of the broad-

Tank Transport
Hits Truck; 21
Dead, 45 Injured

TEL AVIV (JTA) —
Twenty-onepeople were kil-
led and 45 injured Monday
when a truck hit an army
tank transporter near Gaza.
It was the worst traffic acci-
dent in Israel's history.
Some 40 of those injured
remained in the hospital
overnight for treatment. All
the dead and all but one of
the injured were Arabs, on
their way from their village
of Deir el-Ballah in the
Gaza Strip to work in Tel
Aviv.
The Arab workers were
traveling in a truck, equip-
ped with benches to carry
passengers, which entered a
crossroad near Gaza on a
green light. An empty army
tank transporter entered
the intersection on a red
light, traveling at high
speed. It knocked the
passenger vehicle into a
field where it overturned.
The tank transporter
plunged into a field and
came to a stop when it hit a
railway embankment. The
driver of the transporter
was injured.
In another accident
Monday, 46 persons were
injured when the brakes
failed on a bus as it was
negotiating steep turns
on a mountainside road
near Dimona. Most of the
passengers sustained
slight injuries.
accidents
Monday's
brought the number of
people killed in highway ac-
cidents to 52 during the first
10 days of the month and
nearly 400 injured, higher
than any pervious entire
month.

He who said "Boys will be
boys" forgot to add, "Boys
will be men."

casting processes and
radio program produc-
tion will provide the
foundations for more ad-
vanced courses in direct-
ing and interviewing. The
live event, and tech-
niques for organizing
on-the-spot recordings in
the studio facilities, will
also be included within
the study program.
"A similar curriculum
has been developed for the
television tract, where stu-
dents will become ac-
quainted with the symbolic,
creative, and technical as-
pects of the TV world —
production, directing, and
outside filming.
"Interview methods effec-
tive for electronic media
will be explored, and a be-
havioral approach to televi-
sion appearances and inter-
views will be taught, using
such techniques as role-
playing and simulation.
The educational role of TV
will also be treated, and a
special workshop for adult
education will be available
for those interested in
applying the medium to
adult decision-making
processes.
"The psycho-sociological
theories of mass media will
form the basis of the Public
Information tract, where Is-
rael's future image-makers
will be trained. The process
of individual and collective
opinion formation, and
techniques for utilizing the
media to influence be-
havioral determinants will
be investigated, and the
fundamentals of public in-
formation campaigns will
be explored and applied in a
small group framework.
"A workshop in coun-
teracting misinformation
will provide the students
with a practical opportu-
nity to plan the applica-
tion of their theoretical
knowledge to the
realities in which we live.
"The art of effective per-
sonal communications and
leadership also will fall
within the purview of the
public information tract;
and in this way, students

5

will gain valuable experi- to protect them, are seen as
ence in applying the proc- central aspects of this tract.
esses of public communica-

tion. Democratic values,
OFFICIAL c) AGENCY
and the recognition of the
need for the media services

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