THE DETROIT JEWISH NEWS Friday, August 1, 1981 13 If you smoke Carlton 100's because you think they're lowest in tan you're infor a little shock. %awirfirl!.;',';:lir I '4 • arlton claims to be lowest in tar. And infact, Carlton and Now share the distinction of being the lowest 80s Box. And the lowest 85s Soft Pack, regular or 'menthol. But when it comes to 100s Soft Pack, regular or menthol, you'll note in the chart on the right that Carlton contains more than twice as much tar as Now! And when it comes to 100s Box, Now is lower byfar C than Carlton. Infact, Now Box 100s is lower than any other 100mm cigarette anywhere. IMMO" There's no question about it. Now is the Ultra Low- est Tar TM brand. And if that's what you'd like in a 100s cigarette, there's no question about what brand you should be smoking. NUMBERS DON'T LIE. NOW 100s ARE LOWER THAN CARLTON 100s. soft soft 1005 =tar 100Sm=o1 100S box • NOW 2 mg 2 mg 0.01mg CARLTON 5 mg 5 mg 1 mg Less than All tar numbers are ay. per cigarette by FTC method. • • • The lowest in tar ofall brands. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health. BOX, BOX 100's: Less than 0.01 mg. "tar", 0.001 mg. nicotine, SOFT PACK 85's FILTER, MENTHOL: 1 mg. "tar", 0.1 mg. nicotine, SOFT PACK 100's FILTER, MENTHOL: 2 mg. "tar", 0.2 mg. nicotine, ay. per cigarette by FTC method.