THE DETROIT JEWISH NEWS

Friday, July 17 1981

Do you thin k
you're smoking the
lowest tar cigarette?
Think again.

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hy do you think your
brand is lowest?
Because its ads say so?
But other brands' ads are
saying the same thing—that
they're the lowest in tar.
Just where is a tar-
conscious smoker supposed to
turn?
Well, numbers don't lie.
So we've put the tar levels of all
these claiming-to-be-lowest

brands into the chart below.
That way you can seejust
how much tar your brand has.
And something else—there's
one brand lower in tar
than any of the other "lowest"
tars.
Now is the lowest 100s

Y0e.7"X

,

PE •NOtOS , O9ACCO CO

Box. Now is the lowest 100s Soft
Pack. And there's no cigarette
in any size that's lower in tar
than Now.
Do you want to knowfor
sure that you're smoking the
Ultra Lowest Tar 1-M brand?
Well, there's only one—Now.

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NUMBERS DON'T LIE.
NO CIGARETTE, IN ANY SIZE,
IS LOWER IN TAR THAN NOW

80 'S box

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85 VI 100 'S box 100 'S perk

Less than

NOW

0.01mg

CARLTON

Less than

lmg

0.01mg

2mg

0.01mg

lmg*

lmg

5mg

CAMBRIDGE

0.1 mg

1mg

4mg

BARCLAY

lmg

lmg

3mg

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OW 4'01pr 0-

,

Less than

All tar number; are ay. per cigarette by FTC method, except the one asterisked (*)
which is ay. per cigarette by FTC Report May '81.

Box

Box 100s

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The lowest in tar ofall brands.

- Warning: The Surgeon General Has Determined
That Cigarette Smoking Is Dangerous to Your Health.

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BOX, BOX 100's: Less than 0.01 mg. "tar", 0.001 mg. nicotine, SOFT PACK 85's FILTER, MENTHOL: 1 mg. "tar", 0.1 mg. nicotine,
SOFT PACK 100's FILTER, MENTHOL: 2 mg. "tar", 0.2 mg. nicotine, ay. per cigarette by FTC method.

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