THE DETROIT JEWISH NEWS
The Jerusalem Post: Israel's International Newspaper
By JANET MENDELSOHN
........... ..
JERUSALEM — It is
read by the Minister of Edu-
cation of Botswana as well
as the Evangelical Brothers
of New Guiena. As a daily
newspaper it could be mis-
taken for an intimate,
small-town, eight-page
daily, yet it is in fact as
politically influential as the
global hot spot where it is
located. In short, the
Jerusalem Post, Israel's
only English language
daily, fills a multitude of
needs for people in Israel
and around the globe.
Local readers comb its
pages for national televi-
sion listings and concert
schedules as well as local
and world news. An inter-
national array of politicians
glance through its pages
with their morning coffee in
the hope of understanding
Israeli politics, which have
such a resounding effect on
the rest of the world. And
even Israel's former Prime
Minister Golda Meir once
complimented the paper by
saying that "for many Jews
and non-Jews abroad, the
Jerusalem Post is the Bible
for what's happening in Is-
rael."
Today, nearly 50 years
since the Post first came rol-
ling off the press, the
Jerusalem Post interna-
tional edition is read by
subscribers in 90 countries.
On the local level it is Is-
rael's fourth largest daily
THE PALESTINE
P 0 S T
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World Zionist Press Service
C
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newspaper, following the
three Hebrew papers. Its
Friday edition has the
largest sales of any Israeli
daily and in mid-week it
carries the New York Times
"Week in Review" section to
give additional prestige and
drawing-power.
The Post was founded
in 1932 (called The Pales-
tine Post in those days)
but not with the goal of
printing all the news
that is fit to print" like the
New York Times. In-
stead, the paper was the
voice of Palestinian
Jewry struggling to ef-
fectively present the
point of view_ of the
Israel Govt. Press Service
The sewage, piped into a
series of four neighboring
reservoirs, sedentarizes and
oxydizes to the point that,
when the liquid waste is
siphoned off into Ram's
facility, Rosenstein can dip
Envoy Picked
JERUSALEM (JTA) —
The Mexican government
sians, Israelis and others.
In order to fit the tastes of has given its formal ap-
its varied readership, the proval to the appointment of
Post prints a blend of Israeli Yisrael Gur-Arye as Israel's
news, world news, opinion next Ambassador to Mexico.
pieces by members of the
Knesset or a man on the
street; a Bible commentary
and the popular cartoon
"Dry Bones" which satirizes
the Israeli scene, along with
an ever present recipe for
eggplant salad or apple
strudel and a locally-
written bridge column.
From what could have
been a "small-town
newspaper," its editorial
staff and management
Certified by the National
Automotive Institute of Excellence
have built it up to the
Comes to your h6me or office with
level of the international
the "garage-on-wheels. -
Valet service that doesn't
league.
cost one penny extra
Presently sold and dis-
• Expert diagnostic tune-up
tributed on newsstands in
• Electronic analyzer - all
Egypt, the Post has shown
engine systems
• Professionally trained
itself to be one of the first
mechanics
and most prominent firms
■ Perfect results assured
to establish relations with
Expanded Services
Egypt on a day-to-day basis.
Call Sanford Rosenberg
And the newspaper prob-
for your car problems
ably helps to inform Egyp-
398-3605
tian President Anwar Sadat
of the latest Israeli news —
master charg
VISA'
just as it informs eager
readers the world over.
Right In Your
Own Driveway!
Jewish population to the
British administration as
well as to the outside
world.
In the early days, circula-
tion grew as British resi-
dents and soldiers thrived
on an English-language
newspaper published in
Jerusalem.
Tensions grew before the
founding of the state, and in
February 1948 a terrorist's
bomb ripped into the central
office of the Post causing
death and damage but
never bringing the presses
to a halt. Several months la-
ter, cries were heard from
the presses of the Post, but
PAUL ROSENSTEIN
his fingers into the pond and
come up with virtually odor-
less water.
To be sure, recycling sew-
age water for crop irrigation
is not unique to the Negev.
Nor is it even a new notion.
But according to Rosens-
tein, the 7,000 dunams
(1,700 acres) under cultiva-
tion around Beersheva are
the only croplands in Israel
which use undiluted
waste-water the entire
year.
Moreover, Ram's wheat
yield is the highest in the
country.
Akzin Is Named
JERUSALEM (JTA) —
Binyamin Akzin, a profes-
sor of political science at the
Hebrew University, has
been elected president of the
Friendship Associations, an
umbrella organization
encompassing all of Israel's
friendship associations with
other countries.
In response to those
who persist in turning up
their noses at such a con-
cept, Rosenstein stoutly
maintains that there is no
health hazard at all.
"The only endangered
species here are the crops,"
he says with a grin. "In
addjtion to assorted viruses
and bacteria, the water car-
ries an excess of nitrogen,
which causes a low rate of
sugar content whenever we
grow sugarbeets. Wheat
and cotton are also af-
fected."
In any event, the "edible"
crops are either earmarked
as seed or they are indust-
rially boiled or treated in
some way before ending up
on the dining table.
Hamhsch Benefit
at Israel Museum
JERUSALEM (JNI) —
Israel is the only place
where you get off the plane
and reporters ask you how
you like the country, joked
American composer Marvin
Hamlisch before his benefit
performance at the Israel
Museum last month. Ham-
lisch has been to Tel Aviv
four times and Jerusalem
five times (all during his
first 72-hour Israel visit).
—
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Argentina Bias
NEW YORK (JTA) —
The World Council of
Synagogues has adopted a
resolution affirming reports
of serious anti-Semitism in
Argentina.
THE
TUNE
-UP
4 MAN
With the advent of
statehood, the news-
paper also underwent a
series of broad changes.
No longer was there a
need to crusade to pre-
sent the voice of Palesti-
nian Jewry. They were
now the "establishment"
and close to those con-
trolling the reins of gov-
ernment of the Jewish
state. Even though the
Post is considered to be
the voice of Israel, it has
often exerted its inde-
pendence and printed
biting criticisms of the
powers that be.
Not all changes were so
positive. With the depar-
ture of the British from
yr
Palestine in 1948, the circu-
PEARL SCISSORS
lation of the paper dropped
% almost overnight. It has
F••iose= Coupon
taken years of immigration
of English speakers to Is-
rael, the winning over of
many Israeli readers and of
Discount on WESTERN HATS or1
those for whom English is a
1 10% Discount on KNIVES OR 1
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well as tourism and the
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Its staff of 350 includes
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Waste-Water Crops in the Negev
BEERSHEVA — Bring
water to the Negev, it was
always said, and the desert
will bloom. Sound advice
under ordinary circum-
stances, but not if there is
scarcely any water to bring.
That presents a differnt
challenge.
Paul Rosenstein, a
member of Kibutz Revavim
since 1970, has in his own
quiet way taken up that
challenge. He oversees a
crew of 15 which routinely
recycles the major part of
Beersheva's waste-water
into nearby fields to produce
bumper crops of cotton,
wheat, alfalfa and seed
potatoes.
On an experimental
basis, cucumbers, onions
and buttercups are raised
for subsequent propagation.
Although the idea may
seem repugnant, the
three million cubic
meters of water received
each year by Ram Co.
(the name combines the
first letters- of the two
kibutzim involved in the
project, Revivim and
Mashabe Sadeh) are ac-
tually quite clean. A trip
to the storage dam, lo-
cated just east of
Beersheva's city limits,
proves the point.
this time they were of jubi-
lation. "State of Israel Is
Born" the banner headline
proclaimed in the May 16,
1948 edition of the paper.
When Jerusalem was de-
clared the capital of Israel
in 1949 the paper changed
its name to the Jerusalem
Post to show its solidarity
with the capital. It remains
the only national news-
paper not based in Tel Aviv.
23
Friday, July 3, 1981
8
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