Friday, April 3, 1981
THE DETROIT JEWISH NEWS
9,000 Donors Being Solicited to Assure AJCampaign Success
The continuing efforts of
3,000 volunteers to solicit
9,000 potential donors on
behalf of the crucial Allied
Jewish Campaign - Israel
Emergency Fund will be
discussed at the first of two
report meetings during the
six weeks of the formal
Campaign, 9:45 a.m. Sun-
day at the Jewish Commu-
nity Center Studio Theater.
After initial contribu-
tions of $15 million, the
Campaign is seeking to
reach a $19 million goal in
order to adequately fund
more than 60 agencies in
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Licensed by the State of Michigan
Detroit, the U.S. and over-,
AJC-IEF division chair-
men will present their pro-
gress reports at the meet-
Addressing the gather-
ing, to which the public is
invited, will be Moshe Arad,
deputy director general of
Israel's Foreign Ministry. A
native of Romania, Arad
came to Israel in 1950. He
was educated at Hebrew
University, where he spe-
cialized in political science,
international relations and
law. He attained the rank of
captain in service with the
Israel Defense Forces.
As an Israeli diplomat,
t 6 otals
HOW DIAMONDS ARE PRICED
David Wackier & Sons, Detroit's
internationally famous award
winning jewelers, reveal
how to learn the true value
of a diamond before you buy.
selection of ideal cut diamonds. We have been
supplied for many years by one of the few
diamond cutters who consistently adheres to
the precise ideal cut standards.
Although the purchase of a fine diamond is a
substantial investment for most people, little
has been published on the universally
accepted scientific factors that determine the
value of all diamonds. A scarcity of such
factual information along with misleading
statements about diamond discounts has led to
some confusion about diamond prices. As
with any investment, it's wise to seek the facts
before you buy.
We have a professional obligation to share
the complete information you need to make a
sound decision in purchasing a diamond. We
present it here as a buyer's aid, and we invite
you to visit our stores where we can
demonstrate these facts and show you, at no
obligation, a full selection of fine diamonds in
any price range with comparative values you
can see for yourself.
important "C:' refers to body color, not the
surface rainbow of reflected light. Most
diamonds described as white are nearly
colorless but have a slight tinge of color.
Diamonds of a clear white, without color, are
very rare and are valued accordingly.
The four C's, the factors that determine
the value — and thus the price — of a
diamond are Cutting, Color, Clarity and
Cutting i<s the most important
factor. When a diamond is ideally cut its
fifty eight facets are placed in precise
symmetrical relationship to each other.
The facets act as a series of tiny mirrors,
constantly capturing and reflecting light back
through the top of the diamond in a brilliant
rainbow blaze, often referred to as "fire."
Light reflection in an
In a diamond that is too deep
much of the light is reflected to
opposite facets at the wrong
angle and is lost through the
sides. The diamond appears
black in the center.
In a shallow diamond
much of the light is lost
as it fails to be reflected
at all and - leaks - out
the bottom. The
watery. or fisheyed.
Anything less than an ideal cut reduces both
the beauty and value of the stone. At David
Wachler and Sons, we stock Detroit's largest
Color in diamonds, the second most
The variations in color, degrees of
whiteness of diamonds, are often so slight
they can be detected only by an expert under
special light such as a direct north light or a
specially balanced fluorescent. The best way
to see the true color of a diamond is through
its side against a white background.
Clarity. A diamond may be called flawless
only when it has no flaws visible to the
trained eye under 10-power magnification.
_ Flawless diamonds, like colorless
diamonds, are rare and are priced
accordingly. Most diamonds contain some
flaws, called inclusions. When flaws do not
reduce a diamond's brilliance of fire,
however, or endanger its durability, they are
of minor importance and should not affect
enjoyment of your gemstone, although they
lower its cost. We will point out any flaws in
a diamond you are considering under a
Carat Weight, Contrary to popular
thought, carat weight alone cannot determine
the price of a diamond. Cutting, color and
clarity also determine the per-carat price.
A top color, flawless half-carat diamond, for
example, may be worth more than a warmer
color, flawed one-carat stone. Large stones,
such as three-and four-carat diamonds are
highly valued because they are rare.
your range of possible choices but it often
decreases the total cost as well.
We let you see for yourself. We have
a scientific method of showing you how the
diamond you are considering meets the
standards we claim for it.
1.Check the all-important proportions with
2. Check the color against our permanent
master set of color-graded diamonds
assembled by the Gemological Institute of
3. View the stone under a high-power
diamondscope. We will point out any flaws,
no matter how tiny.
We issue a certificate specifyi g
the precise qualities
of any major diamond you
purchase from us. This is
our own certificate and
we stand behind it. It
states clearly each charac-
teristic, including shape,
color. clarity, carat weight
and exact proportions.
Diamond Investment Plan. For those
with extensive investment portfolios and for
pension and profit sharing plans, David
Wachler & Sons has a unique program for
acquiring fine quality diamonds for capital
For three generations David Wachler
and Sons have been grading diamonds by
scientific methods, selling and buying them at
competitive prices. We are respected
gemologists and skilled craftsmen who have
received nine international and national
diamond design awards in the last nine years.
We have met the demanding technical and
ethical standards required to maintain
membership in the American Gem Society.
Please phone for an appointment. You'll
find your time spent examining diamonds by
our scientific methods well invested in terms
of your diamond purchase. You'll buy your
diamond with total confidence.
Renaissance Center World of Shops, Tower 200,
Level Two Detroit, Mich. 48243 (313) 259-6922
We have an unsurpassed selection
of fine diamonds in all shapes and price
ranges. David Wachler & Sons have fashioned
a large and varied selection of mountings for
diamonds. Once you select a gem you can
then pick the setting that reflects your taste
and shows off your diamond to best
advantage. This procedure not only increases
American Federal Savings Bldg.
24700 Northwestern Highway
Southfield, Mich. 48075 (313) 356-7322
& Sons IL •
....-- Registered Jeweler
American Gem Society Diamond Jeweler A whIl'
Listening to guest speaker Israel Amitai, center,
at the March 18 pre-Campaign dinner hosted by the
Dentists Section are, from left, Donald Fox, Drs.
Richard D. Williams, Jason Goode and Harris W.
Arad has served as press board of directors and the
counselor in London, deputy executive committee of the
consul general in charge of Jewish Federation of North
political affairs in New Shore, Mass.
York City and minister-
Robert A. Shapiro is
counselor in charge of in- chairman of the Pharma-
formation in Washington, cists and Pharmaceutical
Suppliers Section, and
Meanwhile, the United Sonny Raichlen is co-
Jewish Appeal University
Division is holding a UJA
telethon 10 a.m.-4 p.m.
Sunday and 6:30-9:30 p.m.
Thursday at United Hebrew
Schools. The group is com-
prised of students attending
Wayne State University
and Oakland Community
The Pharmacists and
Section of the Professional
Health Division is hosting a
dinner Wednesday at Adat
Shalom Synagogue on be-
half of the 1981 Allied
Jewish Campaign - Israel
Emergency Fund. The eve-
ning will begin with a
cocktail reception at 6:30.
Neil A. Cooper, a national
vice president of the United
Jewish Appeal, will address
the gathering. A former
chairman of the UJA Young
Leadership Cabinet, Cooper
currently serves on the
TEL AVIV (JTA) Ag-
riculture Minister Ariel
Sharon claimed last week
that Jewish settlements on
the West Bank were helping
hte Western world's defense
posture in the region. He
said he did not think the
Carter Administration un-
derstood this but saw signs
that the Reagan Adminis-
tration might be more re-
ceptive to his thesis.
Sharon, who heads the
Committee, spoke to foreign
correspondents on a tour of
four West Bank settle-
ments. He noted that 55
new settlements have been
established in the territory
since the Likud government
took office in 1977 bringing
the total on the West Bank
and Golan Heights to 85
with a Jewish population of
JERUSALEM — The Is-
raeli commander of the
military government on the
West Bank says that munic-
ipal elections have been in-
definitely postponed in
order to protect the Camp
David peace process.
chairman. The associate
chairmen are Gerald L.
Gerger, Edward S. Glick,
Hadar Granader, Mickey H.
Kole and David• Zimmer-
man. Section vice chairmen
are Milton M. Minden, Ber-
nard A. Schiff, Julius Taer
and Marvin J. Yagoda.
* * *
At Two Brunches
Journalist and author
Moses Schonfeld will be the
guest speaker April 12 at
two buffet brunches hosted
by sections of the Profes-
sional Health Division on
behalf of the 1981 Allied
Jewish Campaign - Israel
Emergency Fund. Podiat-
rists Section gathering is
scheduled for 10 a.m.,, and
the Optometrists and Opti-
cians Section will meet at
noon. The events are taking
place at the Knollwood
Also at the second
brunch, Andrew Bera will
demonstrate a computer
system for optometric prac-
Schonfeld is a highly re-
spected United Nations
correspondent whose per-
ceptive analyses are broad-
cast in the United States by
National Public Radio,
RKO network and Sheridan
Dr. Sheldon J. Goldstein
is chairman of the Podiat-
rists Section, and Dr. How-
ard A. Parven is its adviser.
Optometrists and Opticians
Section is chaired by Dr.
Lowell Ressler, with Dr.
Paul C. Feinberg serving as